A common approach to web site optimization

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Page Title Optimization

is a very important part of the page

First, the page title should be short, not more than 60 characters. More than part of the search engine will be ignored.

In the title to include the key words of the page, because the title in the ranking algorithm occupies an important position, so remember to put the key words inside, because this part of the length of the limit, so only two or three key words is enough.

Pay attention to, do not put too many key words in the page title, so only have the opposite effect, as the ancients said too much.

It's also good to include the name of your company or website in the title of the page. In the search results, let your Web page be highlighted in a number of competitors. Your site has many pages, possibly hundreds, thousands, or hundreds of thousands of, to ensure that each page's title is unique.

Second, the page head optimization

The head of the page refers to the part of the code, the specific point is in the "Description" and "Keywords" two parts, this part is the SEO is more of a place to spend the mind, a lot of theory! summed up is:

1, the "Description" section should be in the near description of the language to write a paragraph about your site, in which you should be appropriate to the characteristics of your site to repeat to highlight the content, such as:

This is my friend to help a real estate site (http://xm.fcjjr.com) production of the site, he described the right in the description of the content of the site, at the same time want to optimize the keyword, which is more reasonable, and compared to the following description of the site: This can only be ignored by search engines, Because obviously this is in the stacking keyword to fool the search engine program.

2, "Keywords" part is also very simple, you only need to list here you think the appropriate, can highlight the content of the keyword on the site can be, not too much, 10 8 can be, more useless, search engines will only browse the front of a few, the rest is a waste. But there is a point to understand that the mainstream search engines are no longer rely on the keyword, so this part of the content we are only "routine", the individual feel little significance, but better than No. and keyword choice is also a learning, specific reference to the relevant articles on the Internet.

Third, hyperlink optimization

Search engine Why can index the world's website, because each search engine program has an automatic "crawling" on the Internet Intelligent Robot Program, this robot is to follow the link between the site to visit the world, then we should create a good crawling channel for it-a reasonable link.

What kind of link is reasonable? You only need to keep the following points in mind:

1, the use of plain text links, less use, it is best not to use Flash animation settings link, because the search engine can not identify the text on the flash, many companies, individuals like cool Flash animation, the site's entrance also made flash pieces, oh, so at present almost is "suicide Road", It's hard for search engines to patronize such sites. and individual designers are very sloppy, the site's portal links on the flash, sometimes because the network busy, the lack of flash plug-ins cause users can not see the content of the site, failure, failure in the failure.

2, according to the specification of the written hyperlink, like this: Xiamen real estate, do not underestimate this title attribute, it can play a role in prompting visitors, but also let search engines know where it is going, pay attention, do not write too wordy: title= "Computer Enthusiasts forum is the most cool best forum in China", People who write like this have a mental problem and a lot of time to spare.

3, it is best not to use the picture hot links, the reason and the 1th almost.

Iv. picture Optimization

Picture optimization is not to let you modify the size of the picture, color, but you should add alt attribute for each label, the function of the ALT attribute is when the picture cannot display with the text as an alternative to display, and for SEO, it can make the search engine have the opportunity to index your site pictures, we have used Baidu and Google's image search function, you think the search engine is how to find the picture, do not think Google can read the Picture It! For some really meaningless pictures, it is best not to omit Alt, but should leave blank, that is alt= "".

V. Sitemap

What is a site map? Plainly is a page, on this page, listed the various columns of your site entry address, like this (http://xm.fcjjr.com/map.html), the role of the site map is very large, first of all, for a column of many sites, It can help visitors find what they need at the fastest speed, and two, they can provide a "bird's-eye view" of their website for search engines to index the entire site sequentially.

Vi. PageRank (pr value)

PR value is an important parameter of Google, it indicates the importance of a site, then the PR value is how to determine it? At present, the general explanation is: if there are three websites of ABC, each other friendship links, then when a visitor through a link to B, Google believes that a for B voted "one vote", the same, if someone from C visit B, then B get a ticket, if the world's Web site has a link to B, oh, imagine, B is the world's most important site!

So how to provide our own PR where to find someone else to exchange links Ah! But can not find, also can not be crazy to find, but should find some and their own site content is similar, and more excellent site, as many as possible to log in addition to the three major search engines, which can also help you improve the PR value of the site. Each search engine's standard is basically the same as the three big engine giants. But there are some small differences. Remember! Do not crazy exchange links, if your first page on a hundreds of of links, Oh, Google will not upgrade your PR, may also think you cheat, so that you delete from your own database, then you cry.

Static page and dynamic page

At present, all SEO think, Google search engine will try to avoid the index with parameters dynamic page, and like to index ordinary static pages, this has not been Google and other search engines to answer the clear, but from the effect of this, after all, dynamic page variables too large, for example, You send a post, may be in the Forum on the 1th page of a plate, but with the increase in the comments you may be pushed to the page 10th, you say search engine is not a headache ah.

Therefore, when making a website, it is best to avoid the use of dynamic pages, or improved technology, so that dynamic pages automatically generate a corresponding static page, can be easily included in search engines, can also reduce

Web server, database burden, two birds, but this is not a sense of, or that sentence, the site traffic determines everything, even if it is a full use of dynamic pages of the site, but because it is popular visitors constantly, it will still be favored by search engines, or will appear in the forefront of search results. And, as technology advances, search engines will also improve, search for dynamic pages will certainly be easier.

Eight, avoid large "volume" of the page

Experience indicates that search engines do not like the index of large volume of the page, that is, a page code part of the volume not too large, control in the 100kb for the best, I have seen a website, its home page of the light HTML code part of the volume of up to nearly 300kb, oh, each browsing it is equivalent to download a Thanks to broadband now, if you used to use 56k kitten, you must think that the crash.

Nine, reasonable code structure

Search engines like clear, structured pages, theoretically XML is the most in line with the search engine's appetite, oh, of course, this is too extreme, but if the use of the latest XHTML+CSS technology to separate the page data and performance, That is, avoiding a large number of nested tables and other redundant code is the perfect implementation of this requirement.