A complete website optimization analysis should include content

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When the stationmaster takes over a new website, the customer often requests to produce a complete website Analysis report as the standard to check and optimize the personnel ability. And for the industry novice, it is often not clear what to start with. The author here in detail summed up a comprehensive website analysis report should include the vast majority of content, hoping to give new owners some help.

Part of the basic analysis

Analysis of a Web site, the first thing to do is the site's basic analysis, that is, the base of the station's understanding and simple analysis. The basic analysis of the website is very simple, but it is the basis of the whole station analysis, therefore can not be treated carelessly.

The detailed analysis includes:

1, the site industry and the current competitive situation

The current situation of the industry, the degree of competition, the main opponents.

2, the current main basic data of the website

The main site of the PR, included, outside the chain, friends chain, snapshot time, open speed and so on.

3. Website programming language

Web site is. net,php, Flash, or other languages.

4, Web server status

Whether the Web server can be accessed properly, whether it is secure, etc.

5, whether there is an abnormal state

such as being hung black chain, being pan resolved, hijacked by snapshots and so on.

Second, the whole station analysis part

The whole station analysis is to the website overall structure, the whole station weight allocation and so on aspect analysis, is a website construction is reasonable fundamental, obviously also is a website optimization most important part.

The detailed analysis includes:

1, the structure of the site

The overall structure requires a simple and clear site hierarchy, the overall structure of flat, not more than 4 structure is appropriate, at the same time, the overall structure is clear, the classification of various columns simple, easy to crawl after the spider and related to optimize the construction.

2, the site weight distribution

The overall weight of the site should be inclined to key columns, the whole station should do a good job of guiding.

3, key column entrance condition

Site key column of the entrance should be diversified, rationalization, the maximum benefit to the spider crawling, in order to spiders can quickly crawl site key column content.

4, the whole station keyword layout situation

Mainly includes the site overall keyword strategy is reasonable, the whole station keyword layout situation has the stratification, conforms to the long tail strategy and so on.

5, the whole station flow structure analysis

Analyze the current website traffic structure and find out the source of traffic.

6, the whole station keyword density

The whole station's keyword density, spiders crawl content and so on.

7, website IP, server, bandwidth, record, server return status and other related situation

8. Page layout problem

9, site navigation is reasonable

Including site main navigation, side navigation, breadcrumbs and other navigation.

10, Spider crawl Feedback

Third, the code part of the program

1, JS code, etc. whether the encapsulation process

2, whether the use of IFRAME insert content

3, whether the use of Flash performance content or Flash links;

4, whether to use JS to link and open a new window, do not use JS insert content;

5, the front-end page whether the use of div layout, each part of the DIV is a good package;

6, page link is text anchor text or picture links, whether other forms of links are prohibited;

7, the code is streamlined and standardized (no redundancy, garbage code, absolute path, etc.);

8, whether reasonable use of H, fervent, nofollow and other labels;

9, whether carried out 301 redirect construction;

10, is enough to carry out 404 page construction;

11, whether the URL processing (static, streamlined);

12, whether the dead link processing;

13, whether the Robots.txt Robot protocol specification;

14, Alt, title and other tags to be filled;

15, tag keyword layout;

16, reject the chain of death cycle;

17, the title, keywords, descriptive writing specifications;

18, compatibility issues;

19, page compression processing;

20, the page keyword density control;

21, the Website template page construction (denoising and internal chain layout, etc.);

22, Site Map construction (HTML map and XML map).

Iv. contents of the station

1, the quality of the site content;

2, the contents of the station is not standardized (text specifications, picture size specifications, etc.);

3, the page title is written specifications (mainly for the mall station);

4, the station content daily update is reasonable;

5. Whether the arrangement of the inner chain is natural and reasonable;

6, is enough according to the optimization strategy for content layout.

V. Outside the station

1, links whether the structure of reasonable, natural;

2, the station outside the connection whether the structure is reasonable, natural;

3, the relevant brand building is reasonable

The above is the author of a simple summary of some of the site optimization analysis should include content, the content is relatively simple, the introduction is not very clear, but good enough neat, hope to be able to help you new webmaster.

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