A comprehensive analysis of the reasons for seowhy revision

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Recent SEO industry occurred in a major event, is on September 15, 2011, the domestic SEO first brand seowhy revision. Previous seowhy home Relatively concise, left middle right three columns, listed some basic SEO related issues. Seowhy after the revision, the addition of many modules, more like a portal site. Previous seowhy home page as shown:

The revised seowhy homepage is as follows:

This article will give you a comprehensive analysis of this revision.

Changed what?

1, the logo has changed: The new version of the logo can be seen by a professional art design;

2, the name of the site has changed: There was no official Chinese name, the opening of the "search outside" the name, the name of a good, not only homophonic, but also contains a search engine-related implications for the Chinese SEO in the field of shaping the brand image has laid a good foundation.

3, the homepage layout big change: Formerly is the left middle right three columns, listed some basic SEO related issues, after the revision of the home page added n modules, especially "Today recommended" "The latest article" "Hot posts" to ensure that the home page continues to update, but also to promote these most valuable articles provide a good entrance. The original home page into the level two directory: http://www.seowhy.com/course/

Why the revision?

As we all know, the site revision for the site is often bones changes, seowhy the last two years in Baidu search "SEO" year-round stable first, you can say there is no compelling reason is difficult to make a decision. So what exactly is it about?

1, the inclusion of problems.

The original layout is very not conducive to the promotion of the station column, resulting in the weight imbalance throughout the station. Home weight on the high, but the internal page and the forum weight is low, also led to the inclusion of the unsatisfactory. Seowhy Total Station page number How to say is also tens other, but because the previous unreasonable layout, resulting in the whole station can not be fully included, Baidu included in the number has always remained at about 100,000.

2. Profit pattern problem

The original layout, want to add a module, do a promotion is very inconvenient, which also directly limits the way the site is profitable.

3, Brand promotion issues

Four years English name is seowhy, Chinese name or seowhy, do not have an atmosphere of Chinese brand name, not conducive to promotion. If a person does not understand English, it is difficult to one or two to tell it which Web site, always can not let others remember S, E, O, W, H, y these six letters bar.

4, the first domain name ranking problem.

Although seowhy Baidu ranking has been stable first, but the recent is always rely on the BBS rankings. Www.seowhy.com rankings can not find, and constantly turn the page to find that actually dropped to seven hundred or eight hundred of the position, it is likely to have been some kind of punishment. I think it is also a reason to make a decision to soothe pain. The reason for this is in the end, because although the rankings do fall, it will not be an important factor in making the revision decisions.

What is the effect after the revision?

1, after the revision, greatly enhanced the promotion of the station column, the current number of Baidu has reached 166,000, I believe that within two months, the number can reach four hundred thousand or five hundred thousand or even million. The full collection of the website is to drive the whole station the foundation of the massive long tail keyword.

2, home page ranking is not yet restored.

3, the profit model is only to strengthen the people's propaganda and recruitment information updates, did not see a very obvious profit model. But because after the revision facilitates the promotion, believed later in the profit pattern certainly becomes clearer and is easy. Before a lot of people are guessing seowhy profit model is what, this revision should be the husband only make seowhy from optimization to marketing out of an important step.

4, brand promotion, I believe that not half a year, "search outside" the word will certainly be the majority of domestic seoer well-known.

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