A comprehensive and accurate analysis of your competitors is the first step to do SEO

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The purpose of doing SEO is to get more traffic to the website, so that there is more revenue, then in the acquisition of more traffic this stage, the need to do is to analyze competitors, after all, grasp the competitor's some information can be our optimization to play a certain help, whether it is at the strategic level of confidence, or technical knowledge level, there are merits. Talk to you today about surpassing your opponent's first step if you thoroughly analyze your competitor.

Overall site Quality

The first is the strategic view, that is, the overall quality of the site as a whole, including the following aspects, loading speed, color collocation, copy quality, layout, internal page situation, etc., although these aspects do not represent more technology and data, but sometimes some surface phenomenon can best reflect the overall quality of a website and the intention of the webmaster. But also do not rule out some rubbish station to do very beautiful, this kind of situation also has, but is only a few cases. In general, the overall quality of the Web page or webmaster efforts is proportional to the relationship.

Analysis of the proportion included

Do not directly see the number of included, for some sites, although included in the tens of thousands, or even a hundred thousand of, but this is not the most important, and does not mean that the weight of its site is relatively high. We want to see his overall number, if a Web page of the overall collection is very good, the amount can reach the overall number of 80% or even higher, then the site is very good weight or the structure is very good. This is what we need to learn from our opponents.

Analysis Keywords Ranking

View ranking Another important aspect is the analysis of keyword rankings, keyword ranking directly reflects the size of the site weight. Some websites PR high, collects many, but the rank ability is not strong, then the weight also cannot embody. Another aspect, not only look at the home page keyword ranking, but also need to look at the list of key keywords. If the inner page keywords are all good, then this competitor must be very strong.

Analyze External links

External links are an important indicator of a Web site, when we query a keyword competition difficulty, first of all will look at the front page rankings by the number of external links to the site, when their external links quantity generally, the number of general, we are very happy, confidence will also relax, not to their own technology distrust, But the relatively small competition, then we do the cost of SEO is smaller, the equivalent of the profit of the disguised increase. Therefore, the external link must be checked, and to seriously check, check every one, whether it is the Ming chain or black chain;

Analyze links in

Webmaster Encyclopedia and Baidu Encyclopedia is two very good example, their internal connection can be said to achieve a superb degree. Do within the link to see a webmaster optimization level. Whether through the program to do within the chain, or through manual, but always to do, if a site basically do not do internal links, it is very large loss. If the other party has done a fairly standardized internal links, then the webmaster has a certain degree of SEO skills.

In addition to the points mentioned above, there are some invisible links, such as Weibo, for example, the content of the site itself to the user's impact and Word-of-mouth, such as their site's real traffic, stickiness and Word-of-mouth, these rankings have an impact on SEO, we can do is to judge in general, so that they are not in the wrong place. SEO is so, because it has a sense of mystery and challenge, just let a lot of webmaster carefully study and study every day, so that they can produce good results on their website.

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