A cooking school website in Anhui Province to modify the operation and promotion program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago, at the invitation of a friend to the new Oriental Chef School to see the next, and listen to them say some about the topic of the website. Then I would like to compare the other provinces and cities of New Oriental wrote a school website to promote some of the programs.

I. Website interface optimization

Look at the other Xinhua's new Oriental site, whether the site color and site columns and the structure of the site are basically the same, a successful site regardless of what type, their user experience and user needs are very important. User demand refers to whether netizens can find the information they need on the website, user experience refers to the first impression of Internet users entering the site and whether the site is convenient for him to find the information they need, at the same time, the information through the site itself ads, so that users streaming, let him watch more columns, more understanding of the site. So the more fool the Web site easier to make people rely on him, more famous Baidu, hao123 and so on. The internationally recognized website user experience time is 8-15 seconds, which means that in 8-15 seconds he will leave the site if he cannot see the information he needs the first time. So a good user experience can be 8 seconds to delay 5 times times, so that users better understand your site.

and Zhengzhou and Beijing, the site of the two schools relative to other sites from the interface seems to feel more comfortable, the site's primary and secondary, advertising position using reasonable, you can immediately find the latest focus. The website of Anhui New Oriental Culinary College give people the first impression is messy, home first screen registration contact telephone, registration QQ consultation, and free telephone consultation are constantly flashing, while the left of the big banner advertising bar is also constantly changing, then to the potential Netizen's first impression is I should first look where? Second, because Non-stop flashing, will make people produce visual fatigue, people are very upset. This is the website user experience big taboo. If every place wants to highlight he is the focus, then the site has no focus. Should be combined with movement. Second, the first screen should not put such a large advertising, this is the golden position of the site, if the use of the form of news ads can accommodate more information, the second site content has primary and secondary points, the third look more layered sense, so that visual fatigue. Second, the overall site home to the feeling of not enough atmosphere, if I can be fortunate to work with director Liu, I will be the first part of the architectural changes, and in the relative off-season to the site for a comprehensive revision.

Two. Website Column planning

Secondly, I have a comprehensive comparison and analysis of the site column, I looked at almost all the new Oriental Cooking School website column is almost the same, the site column does not feature. The website used to be a window of the enterprise or the school, but with the development of the Web site is the enterprise sales and improve the performance of a platform. So now the site column planning and website design from the point of view of the Internet users from the perspective of the Web site, network promotion pay attention to "touch." So in Anhui New Oriental Culinary College website What column or what news to touch him, finally he to sign up? In the absence of detailed traffic statistics on your site before I think that the website traffic can be divided into can be divided into parents and students and some potential to learn about Anhui New Oriental Culinary College of Internet users.

So what do they want from the site? I think it can be divided into the following three points:

First, the parents concerned is whether the child can learn to skills in the college, in the society may foothold, may obtain employment.

Second, the tuition is how much I can afford to pay for the family will bring the financial pressure.

Thirdly, whether the school teachers are strong and whether the curriculum arrangement is reasonable.

In addition to cooking professional courses can also learn what cultural knowledge, whether it can be integrated development. Those in the column we will be corresponding to experience the strong teachers, and employment situation and students. So again I think the new Oriental Culinary College website The most important columns are: employment security, successful students, successful students, famous style. Then I think the parents and students will not think that a few recruitment information and a few group photo can let parents believe that students can succeed in employment, they can come to school more is to see the Oriental Culinary College, the first brand of Chinese culinary College. So how to reflect the protection of employment, I think that the success of students and employment security should be a whole column, both the introduction of the students also have to have in the employment of the unit detailed introduction, in order to let people believe. Also with the students working in the workplace photos of the job in the circumstances of the teacher and students responsible for the photo uploaded online, then the embodiment of the school is responsible for the students an attitude, at the same time can record a video, the video is a student in the work unit or in Anhui New Oriental learning some of the feelings, And the regular release of some students to follow the report, indicating that the school is not to the students to social work after the rest of the day, but continue to work for the trainees service. Then I think the whole column will be rich, and secondly will be more to touch the hearts of potential netizens, making it easier for them to find a reason to come to the new Oriental Culinary College for class. At the same time should add a blog to allow students to record in school life and cooking experience, so that the site more interactive. At the same time, I think the famous teacher style column should be renamed Oriental Chef, Oriental symbol is China, oriental chefs are Chinese chefs. At the same time the column should not only have each chef introduction, but also for each oriental chef recorded a video or a motto, to enhance the new Oriental Culinary School's image and style. Above is my website column some plan opinion.

Three. Website Event Marketing

Website promotion is divided into offline promotion and online promotion. Online promotion includes: Keywords optimization of the website, website interface optimization, blog marketing, network event marketing, database marketing, mail marketing and so on. In the Anhui new Dongfeng Cooking School website found that you still pay more attention to the event marketing, but from the effect of the video, I feel is not particularly ideal. So what should event marketing do? How do you put ads on other sites? There is a certain knack for this. First of all to understand the event sex marketing, event marketing is divided into six major categories:

News Event Marketing Classic case

Ii. Marketing of public opinion events

Iii. Marketing of promotional events

Iv. Marketing of people events

V. Event Marketing

Vi. Marketing of advertising events

Anhui New Oriental website Advertising should also be through the network platform, the use of some well-known network marketing events to promote the promotion of advertising clicks to improve the site, thereby enhancing the popularity of the site and visibility. For example, in the advertisement of a website to write a sentence: "Jia, your mom calls you home for dinner." This advertisement language itself does not carry the advertisement color, but in an advertisement position display, then will cause the general Netizen's curiosity, when the netizen enters this is the new Oriental Culinary Specialized College's advertisement, the advertisement purport, Jia Your mother calls you home for dinner because mom has learned new dishes in the new Oriental Culinary College ~!

"I'm not cooking, it's loneliness."

Have eaten the new Oriental Culinary College chefs Cooking food, because unique, let me infinite miss, new Oriental Chef cooking is not food, is lonely. Event Marketing can also quote classics, arouse people's memory to achieve promotional purposes, Stephen Chow had to shoot the film God, in the film he marvellous made a heart word fruit wire drawing, then through artificial planning recording video, let Anhui New Oriental Culinary College students to do a similar heart-shaped fruit wire drawing, Location can be in Anhui New Oriental teaching point, but to the video inadvertently highlighted Anhui New Oriental Culinary College logo, let netizens know this is Anhui New Oriental Culinary College. The entire video to shoot in an irregular angle, and have students secretly to eat, giving people the feeling is an inadvertent move. Then put this video to the Hefei Forum Mop Forum will be able to attract some attention, then this video left the impression that the first, Anhui New Oriental Culinary College is not a rigid school.

Second, the video can be displayed in Anhui New Oriental Culinary College hardware facilities.

Third, demonstrated the students superb skills. The use of the most popular advertising language, combined with their own, the initiation of Internet advertising click rate Penetration, so as to achieve the purpose of network marketing.

Four. Website cooperation and offline activities

The holding of offline activities at appropriate times, for example, Hefei Food Festival, Lobster Festival, beer Festival and some with Anhui New Oriental Culinary College has a relationship with the catering enterprises to do some food appraisal activities, and contact Anhui TV and offline print media to make a selection of the activities of the gods, and held a free trial to eat the Conference, And then through the Hefei forum to create a certain number of positive and negative public opinion, caused widespread concern, and Anhui New Oriental Culinary College website to have students live performance some cooking skills. The use of news video in various ways to promote and publicize, will be able to make Anhui New Oriental Culinary College network brand to upgrade a grade, improve site visits, improve the number of students enrollment site.

Establish the brand public good image of Anhui New Oriental Cuisine Specialized College. 5.12 Wenchuan Big earthquake Wang Old Ji donated 100 million to a good company brand image, the company's performance is turned over three. In the network is more soft wen "arrogant King Old Kat donation 100 million to eliminate the old Kat on the shelf." Anhui New Oriental Culinary College to do the public good brand image opportunity lies in the college entrance examination is approaching, every year there will be learning good but because of family difficulties students and missed the opportunity to go to college. Anhui TV's Hot news column will be given a certain report in the first time, after the report, Anhui New Oriental Culinary College's brand sponsorship of its entrance fees or to provide work-study opportunities, through the first time the media force can make Anhui New Oriental Culinary College of the popularity of the rapid spread to the whole of Anhui, Then you can let reporters come to Anhui New Oriental Culinary College shooting situation to enhance the brand effect. At the same time in order to expand the publicity model, the school staff need to go to Hefei forum post, with pictures. The need for school staff to cooperate with each person registered 5 Hefei forum user name, the paste on the positive and negative two aspects of the evaluation, can quickly attract attention, expand Anhui New Oriental Culinary College in the network visibility.

I come from: http://www.seo0551.com Huang original.