A correct view of social media marketing

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Social media is a new type of online media that gives users a lot of space. The specific form we have in peacetime life has more or less contact with, including micro-blog, Wikipedia, blogs, social networks, forums and so on, its biggest feature is the user participation, content openness, user and the two-way communication between the content and so on. These characteristics, determines the social media marketing is a comprehensive work, we should be from the following aspects to correct view:

First, the return on investment in social media is not easy to calculate and needs to continue to monitor the market response by listening and responding to users. Don't wait for problems (such as the emergence of corporate branding and product crises) to get involved. Focus on providing the user with the latest information so that the user has reason to keep in touch with you. Even if you don't have a new product release, you can share some valuable information with your users. Many of the accounts on social media sites to marketing, often daily update account content, in the holiday release related greeting information, timely did not release the relevant marketing content, but also how much will win the support of the followers.

Second, focus on the user community. This is an important principle that social media marketing should follow. Those who only advertise and disregard the feelings of users, and do the promotional activities are doomed to not long. Because active social media marketing users can always find ways to advertise themselves (or advertise their business), users who are concerned about them do not think they are just for their own benefit, but in the publicity will also pay attention to the interests of the public, naturally, social media marketing users to serve the community will be a large number of people support.

Third, social media marketing activities are mainly online interaction, but offline activities can sometimes be very good results. In face-to-face communication, you can really have a frank direct interaction with the user, which is very different from the network dialogue. An example that we all can see is: Millet technology company will often hold "city club" in the whole country, in its Direct customer service center "millet Home" to provide fans of the exchange sites. Combine online and offline, it is easier to listen to the real world of users voice, but also to establish a good corporate image and user relations a powerful means.

Finally, expanding the type of social media, do not confine to one type of Web site, try to make yourself everywhere. Of course, can not be too distracted, but must have an account on each type of Web site, to the work of these sites have a general understanding of the workflow, when the need to share some valuable information, will not be confused. Our domestic social media has also developed to the top of the field, covering a number of areas, as shown below

The diversity of social media marketing content. Especially in the marketing process, the introduction of pictures, video, interactive game types of content, can achieve the use of pictures to tell stories, use video vivid performance, the game to attract users to participate in the interests of the purpose, so as to arouse the overwhelming majority of social media participants strong feelings. In particular, some of the more successful marketing, the use of the most powerful photography record of people's life journey and the use of inspiring pictures to guide the audience through a variety of artistic conception. In addition, dynamic video is also a very attractive marketing content, as recently in the country and even the world's fiery rise of the "Jiangnan style" dance video, in the short term so many users crazy imitation.

In short, social media marketing is to establish a real, honest relationship. Be willing to give, so that other people will pay you back, because they respect your pay. Put others first and tell them that you appreciate their reading your information. Also, keep in mind that social media is not a "quick-get-rich" program, like other marketing channels that require time and effort to get the best results. Success comes from constant effort and dedication. Two-way conversations happen in social media, right now. Talk to people, listen to their views, and remember that it's not much different from real face-to-face conversation. You don't have to be afraid of the Internet world before you.

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