A counter attack by a delivery clerk: How to create the hottest start-up in Hong Kong?

In the past few years, I've heard a lot of entrepreneurial ventures. The protagonist of today's story is a child of a Hong Kong construction worker who first went to Berkeley, California, and founded the most popular Hong Kong start-up I have ever heard of. Last week, Steven Lam told me about his own story, telling me how he got out of a low-income family and built a fast-growing start-up for Gogo van. The company is now seen as a Uber in the food delivery industry and has completed 17 million of billions of dollars in funding. Lam was born into a construction worker family in Hong Kong. He didn't pass the entrance test, and the whole family was worried about his future. He himself decided to learn from his failure and then come back. At that time, everyone in the family felt that he would follow his father's footsteps and become a construction worker. But Lam himself did not like the way of life, and as he grew up, his father always went out before he woke up and returned home after he had fallen asleep. So Lam decided to go to the United States, he happened to have an uncle living in Los Angeles. When he came to the United States, he could say he had no money, so he worked in a Chinese restaurant and earned it in front of a community college. At a community college, he successfully transferred to the University of California, Berkeley, and graduated in 2010 with a business degree. In the process of working, in order to exercise their English ability, he seized every opportunity to communicate with customers. Moreover, in the process of working, he also exercised his entrepreneurial skills. After accumulating a certain amount of money, he bought an iphone and then used Google to learn how to unlock the device's operators and then sell the iphone on ebay for a little profit. He also helps people take their computers for free, and tells customers that they are making money for tuition, and that sometimes they can help. During his studies at the University of California, Berkeley, Lam enjoyed participating in competitions between engineers and designers. When he returned to Hong Kong, he had acquired an entrepreneurial idea. While studying and working in the United States, he found that the takeout boxes used in American Chinese restaurants were marked with restaurants. In Hong Kong, the Take-Out foam box does not have these markings. Lam wants to put stickers on the outside of the box and recommend a variety of products when advertised. He bought 4,000 takeout boxes and then printed some advertising stickers that allowed businesses to try out this new form of advertising for free. In 9 months, every morning at 6, he gets up to deliver meals, his ideas have been recognized by many enterprises. But soon after, he had to stop the plan for lack of money and storage space. In addition, because there is no money to buy their own delivery car, so he can only rely on distribution service call center to arrange delivery. However, this mode of feeding is very inefficient, the driver responsible for the meal and meal is often late, and for this phenomenon, lam a little way and the right to speak. Lam gloomily out of his office and started down the streetFind idle lorry drivers and ask them if they are willing to do a paid delivery. In this way, Lam abandoned the call center, began to master the delivery of the dining car. He found that the large call center has more than 3,000 cooperative dining carts, and each month to the driver to charge a management fee, this kind of unequal cooperation way so that the driver can not set up their own distribution service fees, and the driver has no room to bargain. The competition between the call centres also lowered the driver's profits, and the driver could not resist. Lam decided to change the distribution business, to create a new system, to lose the middleman in the call center, so he set up Gogo Van. With Samsung's help, he built a mobile app for drivers and trained drivers. Every morning he would talk to the driver and build a database of drivers ' telephone numbers. Each driver will also stick his phone in front of the car window so that when they are distributing food upstairs, the police can call them and ask for a move if there is a parking violation. He also asked drivers to put promotional materials on the windshield for promotion. In just 3 months ' time, thousands of drivers started working with him. In addition to creativity, the company relies on its team, and everyone's enthusiasm for building a successful business. In the process of financing, he found that there are others in the "learn" his ideas. "It's not fun to be in a business like a battlefield," he says. Everyone has their own calculations. Once a potential investor found me, I told him my plans. But he stole my ideas and now he's my biggest competitor. "But Lam did not care too much, he still looked at the future, he said to me:" My eyes have been looking forward, not backwards. We just have to do our best. We created our own way. The pressure that the person creates for us can be seen as the driving force of our constant progress. Executive power is the key. Other people's plagiarism is nothing, in the pursuit of the dream of the process, nothing can make you stop. "What many entrepreneurs lack most is a fearless and humble attitude in the face of challenges," he said.