A creative approach from Coca-Cola's hottest marketing

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In recent news, Coca-Cola has launched an unprecedented hot marketing campaign, and Coca-Cola is giving away a bottle of its own Walter (Vault) drink to all consumers who buy the Pepsi Mountain Dew (Mtn Dew) drink. Coca-Cola will also issue coupons to encourage participation.

Coca-Cola's marketing campaign is quite interesting, the Ming pendulum on the mountain to promote their own Walt, even the name is also aggressive, called "Do not drink dew." Marketing methods vary, but ultimately is a goal to promote the brand to achieve benefits. This time, Coca-Cola had to do so much to beat the 80%-percent surf in the orange juice market. But we'll see what happens.

From the weak to defeat the strong, of course, Coca-Cola is not weak, Walt is. From obscurity to success, marketing strategies play an extremely important role in critical moments. When Kaspersky just entered China, has been unknown to open China's anti-virus software market. To the general marketing strategy, there are only two options, or put a lot of financial resources, material to promote and promote, or to reduce or free trial, to attract users. These two choices in the slang is "burning money" for the newly entered the Chinese market, Kaspersky, the risk is very large. Then, only then the "circumstance force".

In 2006, Kaspersky and Qihoo's "360 Security guards" cooperation. Kaspersky will provide the latest anti-virus KAV6.0 personal version of the genuine software and "360 security guards" bundled, netizens can use for six months free. In the original anti-virus software at that time universal charges and very high costs, Kaspersky strategy on the fame. After the use of panda burning Incense Network, Kaspersky played a beautiful crisis pr.

Crisis is also a good time to create a brand. Obama in the U.S. economic downturn, the financial crisis in the context of the new deal, the media has put the financial crisis with the 20 economic crisis in the same breath, so that the United States people cheerfully cast their hopes on him, hope that he is also a part of the history of creation. So Obama to sell themselves.

From Kaspersky Crisis PR, Obama interconnection crisis New deal, we are not difficult to see the idea of marketing and the grasp of opportunities. At present, the economic crisis is still there, so how do we create, how can marketing succeed?

2009 for the vast number of small and medium-sized enterprises are a very challenging year, if the enterprise to seize the good crisis has become a life. To create a brand, of course, without publicity and marketing. Traditional methods generally use the way of advertising to operate, and the media prices like sesame blossom, high, which is difficult for ordinary small and medium-sized enterprises to bear. Can only be another shortcut with the new network marketing, because of its low operating costs, accurate audience. According to the latest news, the number of Chinese Internet users reached 316 million, the world's first position. Enterprises in order to earn enough popularity, business opportunities, must establish a corporate web site, the choice of reliable partners, if you do the choice of professional foreign trade China Connaught NET, because whether the website construction, server rental, or virtual host for foreign trade-oriented design.

Second, do promotions, send cash coupons, coupon activities. In fact, this is also the traditional propaganda method, Coca-Cola bought one, and also issued coupons to encourage everyone to participate in the event, it is learned that coupons will continue to late July, the data also shows that, due to the financial crisis, in the previous years, the discount coupons, the use rate has increased. Rose 10% in the fourth quarter of last year, with some budget-minded people printing coupons online before buying them. Internet marketing is the same, through the virtual world to issue coupons. According to the author learned, China Connaught Net "51 send cash coupons big delivery" Activities will continue until May 30. Corporate Global mail, the United States have cash coupons to collect, at least 50 yuan! This is a good surprise for businesses that need to conduct e-commerce platforms.

The third is to have a sense of innovation. Innovation, easy to say, difficult to do, is not a general propaganda. But to create their own characteristics, such as "Baidu, you Know", Coca-Cola "do not drink Mountain Dew", China Connaught Net Corporate Global mail.

Author: (China Connaught Net) Guangzhou Ying Hu Network Development Co., Ltd. (article Copyright < China Connaught net > Guangzhou Ying Hu Network Development Co., Ltd. If the need to reprint, not arbitrarily deleted or added ads, offenders will be held accountable for their legal; Welcome to visit our website: http//www.nuo.cn