A deep reflection on the failure of the small website construction company

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The construction station and the optimization profession, first is the entry threshold low, second is the massive influx of personnel, the small website constructs the company or the company room survival has been increasingly difficult. The author of the site construction company in the end to failure, but also the establishment of the company, in Changsha's peers have half a year income of millions of RMB, and the author of the previous company why will be difficult, and even the company failed? The author has made the following reflection, hope and peer mutual encouragement.

I. Personnel

Small site construction company, its entrepreneurs are mostly sales or technical origins, the author of the company belongs to the former category. Small website construction company personnel are generally in the following 10 people, the author said that the previous company in the staffing aspects of the problem.

1. Programmers

Small team, in fact, the technical requirements of the programmer is not high. A programmer with two years ' experience is capable of doing most of the work. But a turnip pits, small teams have no time and no energy to train a new programmer. The author of the proposal is to old programmers with new people, here said that the new person is the establishment of the station experience more than half a year. Such a staffing structure can reduce expenses.

2, web design and art

Small Web site construction company, web design and art is usually a person. The author of their own experience, a high level of art for the establishment of the station company, is of paramount importance. The author has experienced several companies, mostly to the art level is low, the effect of doing so that customers are dissatisfied with the loss of heavy.

Small team of the establishment of the station business, mostly in the low-end, although the Web designer is very important to reduce the company's operating costs, to find a high level of image beautification of the staff than the Web designer more important. Because the low-end construction station business, mostly with a set of templates or imitation station mainly, many are micro-innovation. And if received to the web design has a high standard of business, can completely from Taobao or pig to find senior designers, so I prefer to find a good art.

3, optimize personnel

Website Construction company's Seoer, I think at least have a year or two years work experience, and have a lot of success and failure cases. The personnel structure takes the new person with the senior personnel, this is from reduces the expense aspect to consider. The author of the previous company, SEO this piece no problem, is the establishment of the station business has a big loss and lead to failure.

4, Sales Staff

Small teams have no sales staff. The author of their own experience, the first can be full marketing, the second can be slightly combined. Full marketing, is to let the company all staff, should be proactive, rather than passive and other customers to consult. Slightly united, refers to the establishment of the company can work with peers, such as SEO studio, North Canton Deep in Changsha's construction station office, Tencent Soso and Sogou bidding, such as Changsha District Agent joint, so as to reduce costs, two can maximize the use of resources to achieve a total win.

Ii. Operational aspects

In fact, the 4th above has said business, the author of the previous company in the business also has a lot of problems, this paragraph to one by one to explain.

1. Low-end construction station business

The author of the previous company's business, 70% are low-end construction station business. These lists are generally priced at 1500 yuan or below 1000 yuan. The author's suggestion is that small website construction company low-end business can be connected, but need to control time. If the customer's demand is very simple, on the construction of a display site, then we just set the template, modify the logo and related information can be, time is about a few hours. But some customers are not the same, 1200 yuan to build the station business, but also the design and layout of a lot of requirements, and hope is to build a marketing-oriented web site, this time the establishment of the company will be from the cost of consideration, whether to take this single.

2, middle and high-end business

In the author's dictionary, the midrange business refers to the establishment of more than 3000 yuan, and high-end connection is more than 1W of the list. The mid-tier business is most of the things that can be met but not to be asked for, and high-end construction station business, small team or careful consideration as well. The author has experienced, helpless high-end construction station list, thankless, spent a long time while the customer is not satisfied, finally is nothing.

3. Other aspects of business

The author of the former construction station company, in the business aspect of the biggest mistake is the contract aspect. such as building a website, home effect map has been recognized by customers, but suddenly in one day, the customer is not satisfied with the home page effect map, the requirements of the revision, which greatly increased the work of art and programmers. The author's recommendations, customer satisfaction with the home page effect map, to sign a recognized contract. There is the issue of the deposit, I think, whether acquaintances, or acquaintances introduced business, all need to pay a deposit, and signed a contract, all according to the contract. This kind of construction station company and process, can embark on the right track.

Third, the main reason for the failure of the company

The author's website construction company failure, can be divided into the following reasons.

1, art. A low level of art, so that the company built the station effect can not be recognized by customers, one or two again two or three of the changes, so that one is to increase the workload, the second is not conducive to rapid withdrawal of funds.

2. Business. Business is the cornerstone of the development and growth of the company, the author of the company is not no business, the opposite is more business to do. That's why it fails, but these are mostly low-end build stations, and some customers are too picky. The consequence is that it takes a lot of energy and time for a few customers to serve a good service. Most annoying of all, these picky customers are mostly acquaintances or acquaintances introduced by the business.

3. Incentive mechanism. The incentive mechanism is imperfect, or implementation is not in place, the staff is weak, each holding a horse to ride the mentality of riding donkey, of course, do not have passion. The result is negative work and low productivity.

4, funds. First, the lack of start-up capital preparation, the second is the issue of timely payment of wages.

5. Focus on the problem. Build the station company to do too miscellaneous, not only has the website construction and the optimization business, simultaneously wants to set up the SEO training course, own operation and the promotion certain product, the test water profiteering product, undertakes the software development and so on. Small teams, people are already very limited, the surface is too wide, the ultimate result is a full collapse.

Iv. writing in the final

Successful website construction companies are probably the same, failed to build the station company and each has its own misfortune. A small team that makes one or a few mistakes is likely to cause the company to fail. The environment, entrepreneurship is not easy, everyone needs to be cautious to do, so as to improve the small web site construction company survival opportunities. In some ways, having experienced many failures is more important than success.

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