A deep thought on the practice analysis of Robin Square dance case

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Robin (Liu Yibin), as the SEO industry's man and leader, each of its actions will arouse the strong interest of everyone, from the previous appointment of the MAI bag SEO strategy, to the rise of the BSG Forum, as well as SEOVIP quickly become the home page, to last year's two SEO training, This year's third training even invited to the Zac, each of these things have a whirlwind, in the SEO industry spread. And the recent Webmaster home collation sharing of Robin last year operation of the square dance practice case is also very thorough analysis, from beginning to the beginning of the article to us on a lively lesson, the selected keywords from the new station to the Web page keyword and link layout, from the site content construction to the chain of strong support, each link to enlighten us, Today, according to the home of the webmaster This article to talk about their views on SEO.

1, the new station to the choice of key words and layout skills

A, the use of Baidu Phoenix Nest System Mining keywords, where he collected 300 search for a higher number of words;

B, the classification of keywords, there are three main categories:

A. Modifier + square dance, such as the middle-aged square dance, 2012 the latest square dance;

B. Square Dance + dance, such as square dance Jiangnan style, square dance the most dazzling family wind, etc.

C. Square Dance + Dance team, such as moving square dance, Zhou Siping square Dance

What can be done according to such a classification? can guide the website column structure, the last website structure added these two keywords:

C, keyword layout to the content of the home page, which is mainly divided into two pieces, a dynamic, will update the title of the article, the following figure in the red box, the other one is not moving, for some basic knowledge of the description, the following figure in the Circle box part. Here should be fully dug out of the keyword into the page set up a good forum.

2, Web page keywords and link layout

Let's take a look at the Square Dance homepage of this website, in addition to the previous analysis of the navigation column, the first version of the home page should be seen from the left to the right in turn is the video recommendation section, the latest article updated forum and exciting square dance recommended plate, the second major introduction of square dance knowledge, the third major introduction of the square dance and related clicks, Block four is about the square dance team information, the next piece is the square dance information, at the bottom except the friend chain and base footer, leaving the video section. The whole section is clear and reasonable, the structure level is distinct.

Then take a look at the column page link layout and keyword layout, which is divided into four major columns: square Dance Dance, square dance team, square dance information, self-portrait video. Square Dance is a separate page template, where the content is placed in the square dance related content, content in the upper part of the content of the introduction, and the bottom is linked to the layout: Dance Video list recommendations and text of the dance video. Other columns on the left are mainly articles or video lists, the bottom and the right plus the most popular information recommended, including the recommendations of each column, the entire framework to the various column links to the import, as well as to the key pages of the full number of links to support. The layout of the article page is roughly the same as the layout of the Column list page, the difference lies in the column list replaced by the article content plate, keyword layout and link layout is similar, here is not too much analysis. To say small details, the site of the breadcrumbs navigation, article title, article Source:

Keywords Layout small details

The square Dance Dance butterfly's related video recommendation:

The video of the square Dance Dance Butterfly

In addition, the article page section also added a hot article recommended:

Hot Articles

A lot of friends may be strange, it seems that these layouts are very common, but carefully observed, you will find that each template has a different page, this is what Robin said page information differences, can improve the search engine spiders crawl efficiency, the later site included in the proportion of Ascension has a great help.

3, Website content construction analysis

The website content does not need to look closely to know to do well, because the website content construction is Scott Sang a person to complete, and is very attentively to complete, one of his own examples of "Neon square Dance" content editing, because the network can not find the relevant information, but he did not give up, but slowly human flesh, through the network to find the Neon square dance Team QQ, and then into its QQ space, Through its series of activities and QQ introduction as well as the author of QQ space to slowly analyze, and then completely original writing out, such a pay, such hardships, such a compilation, will definitely be quality content. If you are not assured that you can go to the site to view the site, the composition of the website article is very neat, for the article in the layout of the link is also very attentively.

For a small example, see the square dancing butterfly This article has two links, both of these links have been processed, and should be used by the default link to blue processing, careful observation will find the article two links are different, one is the corresponding key words, the other is the corresponding link is also different, The front link is the link to the column page "Square Dance", after a link link to the homepage.

Content keyword Layout

As for the content of the site to spend time and energy here is not too much emphasis. In short, the content construction of this piece, its more from the search for the needs of users to prepare the content they need, rather than their subjective to create content, so that users passively accept, the right to guide spiders crawl and search engine included inertia.

4, the website outside the chain construction analysis

Do not understand the website SEO personnel's specific work, you really difficult to understand such a website to adopt what kind of outside chain strategy. Here I use some simple tools to speculate on this site's external chain strategy. First analysis of the outside chain of the collection:

Baidu outside the chain of the collection of

Analysis of the composition of the chain mainly has a relatively high weight of the Web site links support, which page export links only 30 or so, and the import of the link up to 98, here you can borrow Chinaz webmaster tools to see the results:

Webmaster tools outside the chain included

In-depth view of these import links, you can see that the link to the site has Baidu weight of 5 and 4 of the Web page, which means that the site in the link to obtain the support of resources is very large, of course, in the audit of the friend chain is very strict:

Outside the chain site situation

Back to Baidu Webmaster tool statistics Outside the chain, can be found outside the chain of the site to remove the support of independent sites, there are many outside the chain of the site type, there is a portal blog, there are classified information, there is a forum community, can be seen outside the chain also spent a lot of thoughts, if you are interested in in-depth analysis of these linked resources.

The analysis of this case is here, there may be deficiencies, I hope you understand, and welcome to correct me.

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