A defensive technical approach to 360, triggering a border clash between two companies

This weekend, one of Baidu's defensive technologies for 360 has again sparked a border clash between two companies.

Starting from January 26, many Baidu promotion system (also known as "Phoenix Nest") users in the use of 360 browser login management backstage, found that will be required to force a new security plug-in installed, after the installation, the plugin prohibits users to use 360 browser login, and recommended the use of IE browser, Firefox, Google or Baidu browser login backstage.

The news, quickly sparked 360 of the company's strong dissatisfaction. 360, Baidu move with Tencent in the 3Q war in the mandatory user from QQ and 360 security guards "two choose one" similar, and Baidu Promotion is Baidu Alliance, Baidu agents, Baidu advertising customers strong demand, in the face of this "two choose one", in fact, there is no choice.

The reappearance of border conflict

In the afternoon of Monday, 360 companies held media communication meeting to dismantle the operation process of the plug-in in detail. 360 Browser Advanced Product summary Tao Weihua said, Baidu's security plug-ins can screen screenshots of users, and upload screenshots to their servers to identify. "Only Trojan and spyware will secretly photographed screen shots, popular business software Baidu ' Candid Camera plug-in" is the first. ”

Baidu named its plug-in Baidu.medusa (Medusa). Once the user's computer installed the plug-in, Baidu can easily determine which browser users are using the Internet, and then specifically for the 360 browser incompatible prompts. Tao Weihua said, Baidu Medusa Plug-in will collect user system information, including computer CPU information, disk serial number, network address and Nic information, the current list of all processes and browser process list.

Tao Weihua said that the current Medusa plug-in only for the two or three-line cities, bypassing the regulatory authorities and media concentration of the North wide area, in Beijing only the use of foreign network agents to reproduce the behavior of the Medusa plug-in.

In Baidu's view, the Medusa plug-in is a defensive type of technical means. Baidu said, "Phoenix Nest" management system involving Baidu agents and commercial customers a large number of funds and business transactions information, with a high demand for information security. "Browsers, as network base client software, are easily exploited by irresponsible developers to obtain customer information and other business data." Before the Chery, Three Gorges Group and many other well-known enterprises, have occurred inside the enterprise information by a browser upload and leakage of high-risk events. ”

360 worry about Baidu all products using security Plug-ins

At present, Phoenix nest of users about millions, so that 360 worry is not only likely to lose millions of users, but more worried that Baidu will use this plug-in in Baidu's full line of products, forcing users to give up 360 browsers. Medusa is a general-purpose plug-in, Baidu is likely to use it to know, paste and other popular products, 360 most worried about Baidu to force users to give up 360 browser. "360 senior Director Liang said to Sina technology.

Baidu's external statement stressed that "Phoenix Nest" is Baidu and agents and customers to carry out business cooperation in the internal management information system, not for ordinary users, the new security plug-ins will not be used by ordinary users of Baidu's products and services have any impact. However, Baidu also said that the current "Phoenix Nest" security Plug-ins are facing some customers test run, the future will be further in the national customer push.

Internet commentator Bo that the move is a key source of data to protect paid users and avoid potential risks. "Baidu did not push its own browser, but listed a bunch of trusted browsers for users to choose from. 360 has been deceptive to change the browser UA means, so many companies to guard against. ”

In the case of it legal experts Zhao occupation, because of the technical or commercial interests of the situation is not compatible with the industry is very common, generally more difficult to identify the illegality, usually to see the reasons for incompatibility and original intention. Baidu says disabling 360 browsers is designed to protect business information, with the implication that using 360 browsers can easily cause business information to be leaked or stolen. So the key is to see if this statement is true. ”

"This thing and 3Q when the ' two choose a ' different, targeted at Baidu's agents, advertisers and so on, not for the general public users." Zhao Occupation said that the accounts of these clients have a higher amount of funds, for the protection of financial security and business information considerations, advising customers to choose other browsers is not a problem, unless there is no basis but blunt 360 browser is not safe.

Next battle: Confrontation Mobile search

Although Baidu, 3,602 companies are now competing for the battlefield on the desktop side, but the real possibility of subversion of the search industry pattern may occur on the mobile internet. Sina technology exclusively learned that at the 360 annual meeting, Zhou 祎 stressed the importance of wireless internet, he told more than 3,000 360 staff preach that the next two years will determine the entire wireless internet market pattern.

Zhou revealed that the current 360 companies in the mobile internet has two pillars: 360 mobile phone Guardian users and 360 mobile phone assistants, the former user volume in around 200 million, the latter user volume also exceeded 100 million.

"360 ripped a hole in the PC Internet, for the growth of their own space for the PC Internet has brought an open space, but on the wireless internet, the internet giant will learn from the experience of the PC Internet, will be more firmly control users and traffic, will not give any start-up companies, Small and medium sized companies to develop opportunities. "Zhou said.

Zhou to the 360 search team that, while constantly improving the PC Internet search experience, should also consider how the future 360 search and mobile phones such as the combination of intelligent terminals. "360 Navigation station, 360 video on the mobile phone will have the opportunity, the key is how to put down the burden of thought, to a spirit of entrepreneurship, leading a superb small team, on the mobile internet to find users of a dessert, fast-moving." ”

Zhou that there will be no wireless internet companies in the future, because each company must be based on the wireless internet, there will be no division between the PC Product department and the Wireless Product division, since all products will be opened on PCs and mobile terminals, and companies without wireless Internet policies and products will be eliminated.

Coincidentally, Baidu CEO Robin Li also stressed in the company's annual meeting will focus on "traditional search, mobile cloud, LBS, internationalization strategy" four strategies. In addition, he also directly manages Baidu's mobile department.

"Baidu has gone through 13 years, and today the Chinese Internet is experiencing a shift from the PC to the mobile, Baidu must be in the mobile era ushered in two times." Standing here is like standing at a watershed in history. "said Li.