A detailed explanation of the secret in email marketing from the angle of ancient poetry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mail Marketing as a wide range of promotional channels, low-cost marketing model, has been a lot of owners of the hot, of course, including me, always want to use this promotional model will be their own site name, after all, mail to reach the place can be beyond our imagination, but may be the reason for their own novice, for the mail marketing some quick success, Get the effect is always passable, then took part in a training, and summed up, I feel that the grassroots webmaster should eliminate their own ideological limitations, can not simply mail marketing as an advertisement, should be able to see, grasping ruthless, think more, only in this way to achieve the ideal promotion effect.

Shoot a man first shoot a horse, catch a thief first catch the king. --du Fu's "former Zhaojun"

Webmaster in the mail marketing, often need to consider a target crowd problem, is how we can send their own mail to the most useful people in the hands, rather than simply random mail, as far as I am concerned, for the search for the precise object of the message sent, I generally divided into two steps: first of all, their former customers , today's customers and recent customers who are interested in working together, plan a form and then send it efficiently according to the form. Of course, the site needs to continue to expand the market, so random mail AdSense are also to be carried out, but there is a problem here, is the webmaster to be through the feedback of the message to constantly improve their mail delivery strategy, according to the user's open rate to further reduce the scope of effective users. There is a webmaster to take into account the class of the audience, such as customers willing to buy cheap products, to send them luxury navigation information, will not have much effect.

Suddenly as a night spring breeze, thousand trees million pear blossom. --Cen "The Snow song sends the martial judge to the Jing"

Mail delivery to the user is intended to advertise, but we can not too "benefit smoked heart", the production of mail must give users a refreshing feeling, and now the user generally hate the pure advertising, if the wind, then bring the result is not the consequences of poor mail effect, Serious words will let users have a one-sided understanding of our products, so that throwing. So the mail production must be perfect. In the content of the production of the general debate will focus on the length of the content, some people think that the shorter the message the better, only in order to avoid the user's aversion, but I do not agree with this idea, a message is to attract users, the key in the content of the producers, is not the length of Therefore, in the development of the content of the mail, you must make an effective expansion of their product business, as far as possible users can use the information to write up, and their own products or Web services to carry out an effective connection, like the above this message, mail is not around the site business, But we can also feel the site's own business scope, more important is not disgusted.

In this respect, I would like to make two suggestions:

(1) The message should highlight the main publicity points, will most grasp the user needs of the text placed in the most conspicuous position, remove the cumbersome text description, and then with can reflect the theme of the picture.

(2) The style of the mail no matter how the changes, the basic point can not forget, that is the mail style and the main business of the site consistent.

Taohuatan water depth thousand feet, less than LUN send me love. --Li Bai's gift of LUN

This is the user experience, although the mail marketing is not directly with users, but since it is "to ask" others, we should be as frank as friends, not only pay attention to commercial interests. Sometimes the heart of the heart to send mail, but it will bring a lot of potential customers. So what does it mean to be user-friendly?

First of all, stationmaster must not embed "harass type" the operation mistake of email. Before the official mass mailing, the technician should test the mailbox, the main test points are: the time of sending, the frequency of sending, the delivery rate of mail, the opening rate of the message, the click-through mail. Through the timely response to the data, to determine their own audience groups, if the other side of the close rate of high, do not continue to send, so as not to cause the negative effects of brand publicity.

Secondly, to impress the users and establish a stable customer relationship. This is actually a bit like the user experience in the site, in my opinion, mail marketing can not blindly develop new markets, on the contrary should pay more attention to user viscosity, as the saying goes, "Life is a confidant enough", mail marketing if the user a certain number of stable participation in the user, then the webmaster will be effective for these users to woo, Establish a long-term customer relationship and send a greeting at the holiday season. Or to give users a number of actual value of the news, webmaster do not underestimate these several details, for the increase in user viscosity has great benefits, of course, the Apple is doing a good job, I often receive it to send special mail, recently to Mother's Day, Apple sent a greeting message, but there was a little bit of advertising, but Apple is still more comfortable with the details.

Finally, is the continuous user development and user retention. A user who successfully sends a message but does not open it. Timely analysis of their reasons for doing so, is time does not allow, or the details of the problem did not do, but in the analysis of this place, we webmaster best through a user-friendly way to statistics, do an interesting questionnaire or visit the survey can get the most accurate answer, And if the questionnaire does a fantastic job, it will also get a part of the lost user. In addition, webmaster friends to filter through the mail data can not be interested and interested readers, to interested readers to conduct a regular return visit to guide their understanding of the enterprise, and then through their promotional enterprises to promote sales.

The journey of the journey begins with a --Laozi's 46th chapter

It is clear that this is the details of the problem, have to admit that the details are done, will give the entire marketing process a great impetus. So what details should be paid attention to?

First, it is reasonable to choose the time to send and the interval. The time to send the mail will be very good grasp, through their own experience in the accumulation of mail to see, the time to send mail best control in the morning, of course, this is related to most people's work habits. In addition, webmaster friends to pay attention to the interval of mail sent, e-mail delivery cycle is not a dispensable problem, for this problem we take the approach of the general reliance on real-time and reliable market research and products in the hearts of users to decide, not a day, or a week such a simple definition, We will be based on the value of the message sent in the past to measure and develop their own specific delivery interval, of course, this interval is also changing with the actual situation.

Second, seriously improve the sender information. Make the correct fill in the name of the e-mail sender. Because a friend told me before the e-mail recipient received the message, if the oil price with a perfect e-mail address or the purpose of the mail, then the average user open rate than no impression of more than twice times higher.

The first death, long make the hero tears full lapel. --du Fu's "shu phase"

This means that when everything is ready, in the mail service provider's choice to be cautious, do not because the last not critical step and make their entire email marketing strategy destroyed, so in the last step of marketing, webmaster friends to reasonable mail service partners. Because the service quality is poor or the technology is not perfect mail service provider can cause the user to receive the mail, or cannot receive the Mail on time. In view of the current global grim Internet anti-spam trends, resulting in a lot of normal mail is also "manslaughter." I am here to remind you: if your company does not have strong server support, but also in cooperation with the mail service provider, then must do enough feedback survey to ensure that most users can receive your marketing mail.

The above is to do some of their own mail marketing experience, although the words are some ridicule, but said are their own conscience, hope can really help everyone. This article from my website giant Towel gourd Water website http://www.siguashui.net/, welcome reprint, thanks.