A detailed interpretation of the "2014 China web site Operation Development Trend Report"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, Baidu Webmaster platform released the "2014 China web site Operation Development Trend Report", relatively speaking, Baidu released the website report data is very authoritative, because Baidu is the closest to the webmaster this group of institutions. Compared to the report released in early 2013, the year 2013 focused more on the development of mobile-end Web sites. This is a trend, and if you don't have a mobile station, you have to step up.

Digression: Baidu has been to encourage and advocate webmasters to establish mobile sites, but there is a ready-made platform who is willing to spend money in doing a mobile station?

Main conclusions:

The development of China's Web site: 2013, the number of mobile-end sites increased rapidly, compared with the 2012 increase of 32%; PC wireless speed, PC Web site wireless ratio reached 52%, up from 12 to 12%.

Mobile Site Resources Overview: Life services, shopping, health care, film and television video-related, education-related, music-related, novel, location-based Information Services (LBS), games, etc. is a strong demand but high-quality resources scarce areas, webmaster in the mobile web site operation can be integrated into account of the users of these types of needs, Strengthen the content construction of the website.

Mobile Site page for search engine friendliness is generally not high, page writing is not standardized, not to Baidu Mobile UA to do the appropriate jump two types of problems accounted for more than 70%, Baidu proposed mobile site using a separate mobile phone station domain name, optimize mobile site level construction, to encourage high-quality HTML5 resources.

China PC website Resources Overview: According to the 2013 PC end user demand trend, film and television, education, tourism, games, commodity supply and demand of the five categories of demand will still dominate and growth trend, health care, financial management and other demand growth trend is obvious, webmaster in the operation of the Web site can be considered in a comprehensive number of requirements, Strengthen the website related content construction.

Chinese Internet station security problem is still grim, only 55% of the site in a safe state, 45% of the site has different degrees of vulnerability.

2013 China website Development

1, mobile end of the site in a rapid development period, the number of fast growth, has exceeded the number of PC site growth

2, the trend of low quality site flooding is gradually contained

Quality webmaster should continue to improve, enrich the original site content to meet user needs.

The new station stationmaster should unceasingly excavate the user demand, creates the high quality original content, constructs the original quality site.

High quality/Low quality site comprehensive consideration of the site content audience, scarcity, user experience and other elements. One of the high-quality sites with high-quality content, to provide users with unique value, the site content by users, webmaster recognition and support, and has a good user experience of the site, the site content of low quality site for most of the collection page or have obvious cheating behavior of the site.

3, Quality website resource distribution type

4, the user on the mobile end of the main search for what?

You can see that the type of text is still the most search needs, because of the saving, and the flow of traffic. This is actually to small and medium-sized stationmaster is a gospel.

2014 Mobile End website Operation Direction Suggestion:

Life service: With the popularization of mobile devices and the development of basic network facilities, all aspects of necessities and so on are beginning to shift to the mobile end.

Commodity shopping Category: Mobile end of the demand for shopping is gradually increasing, the webmaster needs to pay attention to the flat shopping, in the premise of ensuring security, as far as possible to simplify the shopping path.

Health care Category: mainly includes seeking medicine, health and other related content, the improvement of living standards to promote people to pay attention to health aspects of knowledge, need to pay attention to the old and young people different segments of the community needs of the difference.

Education-Related: the traditional needs of education are mainly related to students ' needs. Owners can explore more people, such as: horizontal teachers, trainers, in-service personnel, such as longitudinal parents.

Music categories: mainly including music online playback, music downloads, music list and other needs.

Film and video Related: mainly including online video, video download and other needs, clear, good experience is the key.

Novel Category: mainly refers to the free novel reading, fast, full, experience good is the key. (This is suitable for small and medium stationmaster)

Geographic Information Service categories: mainly based on the surrounding business district, services and other needs and based on space time cycle of leisure, tourism and other needs.

Game categories: mainly include introduction to the game, acting, game out of the discussion, electronic sports events related.

2013 China Mobile website search engine Optimization degree

Baidu does not move UA to adapt to jump mainly refers to: when the PC station do UA adapter, need to mobile end to visit UA to mobile page, when the webmaster to Baidu Mobile Spider UA do fit jump, mobile end visit still return PC page, cause Baidu can't crawl to mobile page.

2013 China High Quality PC website development

2014 to the PC-side website Operation Direction Suggestion:

Education: Mainly refers to the user's demand for educational resources, including teaching courseware, course recommendation, professional examination and related information, training organization, composition and so on. Professional examination of the relevant information is scattered, the site in the course of operation can be considered for in-depth integration, to provide users with one-stop service; Teaching courseware, course recommendations and other sites should be subdivided, such as teachers, parents, students and other needs are different, need to pay attention to.

Game categories: mainly including single machine games, web games, game downloads, game equipment, Introduction, game acting, electronic competitive events, such as the relevant subdivision needs. Game equipment, Introduction, electronic sports competitions, such as strong demand for high-quality resources, the direction of lack.

Tourism Category: Mainly refers to the user's demand for tourism resources, including vacation destinations recommended, ticket/train ticket purchase, hotel, travel guide and so on. The website in the operation process may consider to the user group subdivision, the thorough study different user's characteristic, provides the different quality resources for the different groups, simultaneously pays attention to the different time period user demand and the destination change.

Commodity supply and demand: mainly for the user purchase behavior of a series of needs, including understanding of goods/service characteristics, other buyers evaluation, purchase, the site in the course of operation to consider the continuity of user behavior, to provide users with high-quality services.

Film and video Related: mainly include online video, video download, review review, variety show, network comedy, micro-film and other subdivision needs, it is suggested that such sites dig into the relationship between video and film, video and film characters, the organic integration of video content, strengthen the content of video peripheral information construction; The development of micro-films is gratifying, and the public's attention to micro-films is gradually increasing.

Health care: the improvement of living standards and the deteriorating environment has prompted people to pay more attention to health care, need to pay attention to the old and young people of different segments of the field, and integrate the formation of information flow.

Financial management: People's demand for financial finance has always existed, with the explosive growth of internet finance, stimulated people this demand growth, 14 can focus on.

2013 PC website search engine Optimization degree:

The friendliness measure includes the website page to the search engine's identification friendliness and the crawl friendliness degree. For site grab link may appear abnormal, Baidu webmaster platform in 2013 launched a message reminder tool.

2013 Baidu Sitemap Tools A total of 13.2 billion high-quality Web pages, of which 1 billion web pages have brought traffic to the site.

2013 Baidu launched a structured data submission tool, 100,000 sites have submitted 2.8 billion of Web page data, of which 230 million has brought traffic to the webmaster.

China's low quality website flooding trend is contained

Collection station, cheating site, garbage worthless site in the entire Internet resource environment, the proportion is more and more high, and has a leading trend. The living space of the quality resources is decreasing continuously. Baidu has been advocating (Lou note typo) to strengthen the guidance of the establishment of the standard, is committed to improving the Internet ecological environment.

The cheating station mainly includes the existence of serious content cheating (keyword stuffing way), cheat chain cheating (friends chain cheating, trading links, black chain, etc.), click Cheat and mixed multiple ways of cheating website.

2013 Baidu did the following algorithm upgrade:

Chinese Internet web site security risks serious:

55% of the site to help the security status, compared to the 2012 upgrade of 20%, the webmaster needs to continue to strengthen the site security awareness, should regularly check the site.

The current Internet biggest problem is counterfeit, malicious advertising, fishing fraud, these directly involved in money transactions, hackers, Trojan virus, etc. will indirectly involve money transactions, should not be underestimated, the webmaster should be highly vigilant.

The hacker uses the website flaw to carry on the attack to add the dark chain is the most serious problem in recent years, this kind of concealment, has seriously affected the search engine to the website quality appraisal, and to the user's benefit brings the bigger security hidden danger. Related reading: How to prevent and detect web hanging horse?

2013 more attacks in the region for value-added telecom services developed areas, Beijing's most serious

Baidu Webmaster Platform 2014 Spark Program

1, Original Spark program: 2014 Baidu Web search and Baidu Webmaster platform will further deepen the original spark program, the introduction of the "Origin Algorithm 2.0" version, while focusing on supporting tourism, finance, education, science and technology, life Service original site, to give the above several types of original, high-quality site development space.

2, the website Growth Spark Program: 2014 Baidu Webmaster Platform plan to the original Alliance webmaster Open Micro Data Protocol Submission Authority, and give these sites a special summary of the show.

3, Internet Protocol Spark program: 2014 Baidu Webmaster platform will open more micro-data standards, webmaster can submit micro-data and get optimized display.

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