A detailed summary of the overall optimization scheme of hospital website

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Hello everyone, I am Xu Zi rain, recently in Beijing Dong Yuan Chinese Medicine Hospital a website to do optimization, very busy, long time did not how to write articles, today deliberately take time to write this article attentively. Cut the crap and get to the point. Beijing Dong Yuan Chinese Medicine Hospital This website is new, considering some later optimization promotion problem, I think it is necessary for this website to do a detailed overall optimization program. In this way after the specific for this hospital to optimize the implementation phase we can be targeted to do a number of detailed planning, where I put this optimization program is divided into five parts: analysis of the status of the Web site, to explore the purpose of optimization, the formulation of optimization strategies, implementation of optimization details, complete follow-up work. Here is a description of my optimization program.

Analysis of the status of the website

1. The website collects the situation. Beijing Dong Yuan Chinese Medicine Hospital This website's domain name is www.jizhubing.net,9 month 12th registers, because the record reason has been dragged until this month only on-line. Online these days because Baidu this big update, very lucky day is included. But the chain and the inclusion of almost 0, these are the focus of the future to do things.

2, the website structure. The website structure basically completes, after careful examination several times, did not see the big question, the construction station all work is according to the SEO request to set up, did not use the flash and so on the operation to carry on the navigation bar setting, the navigation structure is reasonable, clear clearly.

3, keyword deployment. The main keyword deployment basically completed, the main key words have spine disease, spinal disease treatment, spine joint disease 3, in addition can in these 3 keywords development some long tail keyword, such as how to cure spine disease, spinal disease good treatment, etc., this in the following will be specific, here do not say more.

4, the site's competitors. Because of the term spine disease is relatively biased, the site's competitors relative to the very few, you can implement our website to promote optimization. More worthy of pleasure is that our site even several main long tail words have a certain ranking, especially "spinal disease treatment" This word has been on the Baidu and Google's home page, there are pictures for the card.

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5, optimize the degree of difficulty and objectives. In theory this site optimization is not too difficult, but I think we can not be taken lightly, to prevent the problem. In addition our goal is definitely Baidu first, preferably the most important keyword "spine disease" to do first, as well as all the other main keywords to do first, there are some long tail keywords on the home page.

6, the late preparation of the website. Later statistical analysis work has been completed, if you need to do a bid before further consideration, but the individual estimates that the site does not. Later optimization work, need not too many personnel, outside the chain construction and content construction all by myself to do, really busy not come over can find another person to help. The key is the content of the construction of the time to collate detailed professional information for the daily update lay a good foundation.

Second, to explore the purpose of optimization

Any optimization purpose of a website has a common purpose: To upgrade the site rankings to Baidu homepage even first. But the most fundamental purpose of optimizing this station is to bring more benefits to the hospital. Specific point is to let the online search potential customers can quickly find Beijing Dong Yuan Chinese Medicine Hospital This site, through this station for the hospital to bring customers, bring benefits. The following are detailed to various small purposes:

V Increase the amount of Web pages included, content construction to be more original, do not copy;

V to increase the number of chain, the construction process of the chain to high yield, high quality, high breadth;

v Improve user experience, improve user viscosity, improve knowledge authority;

V increase the number of visits to the site, the day IP and PV to improve, there are repeat visits;

V to improve the ranking of the site, not only Baidu, the major search engines

Iii. Developing optimization strategies

This site is optimized primarily by natural search engine optimization, aided by buying links and bidding. The front also said that the competition of this station should be very small, so buy links and bidding can not do as far as possible, save money.

Natural SEO has 4 major sections:

V Site content Update. Requirements: At least pseudo original, preferably all original. The content of the article should pay attention to relevance, authority, practicality. Updated daily.

V site within the chain building. Requirements: The layout of the inner chain should be reasonable. Home and column pages, home page and content pages, columns and content pages, content pages and content pages to build a chain network. Build every day.

V site outside the chain construction. Requirements: The chain to high-quality, high degree of wide, high correlation, to stabilize, reduce the number of deleted. Build every day.

V Site page optimization. This includes code optimization and Web page layout. Requirements: Basic page code to optimize, Web layout should be reasonable. Regular optimization.

Iv. implementation of optimization details

About the site's optimization details or in the nature of SEO inside, mainly divided into four pieces:

1, content update: Especially to pay attention to the quality of the article and the long tail of the keyword mining

V Update module: Each column, it is best to be able to each column a day

V Update frequency: Pre-daily update, the latter can be a few days at a time (depending on the situation)

V Article source: Mainly is the hospital expert provides the specialized knowledge and the material, then from the competitor website or the medical class portal Big website, from each major medical related forum, from the Baidu to know, searches searches asks, the Tianya question and answer question and so on questions and answers platform, needs to pay attention is must own reorganization edits and the modification

V Long Tail Keywords: first to find a hospital expert expected some, and then in Baidu Index or Google AdWords inside to find, or directly to Baidu know, search and ask questions and answers platform search, using long tail keyword to make a fuss title

2, within the chain construction: especially to pay attention to the selection of anchor text links and the construction of Web site chain

V Use long tail keywords to make a fuss about the title

V article content as much as possible the site's main keywords, and in the appropriate place to do the link to the homepage anchor text, generally appear in the head, middle, tail three parts,

V Attention control keyword density in 5%-7%

V articles naturally appear in other columns of the keyword, plus hyperlinks, linked to other articles

V article appears column key word and link to column page

3, outside the chain construction: The most important is the stability of the chain and high quality, wide, high degree of correlation

V Blog: Sina blog, netease blog, news blog, Sohu blog, blog bus and so on, each built 3-5 blog, adhere to update every few days, set the main blog, and then reprinted

V Question and answer platform: Baidu know, Yahoo Knowledge Hall, Tianya questions and answers, search and ask, answer questions, stay on the link, the best to adopt, ask yourself is a good way, have the energy daily must answer

V Bookmark, Collection Category: Baidu search hidden, Yahoo collection, qq bookmark, Google bookmarks, daily bookmarks, etc., to bookmark the site

V Forum Categories: the first choice to go to the medical industry-related forums, such a high weight. Also can go to frequented Webmaster Trading Forum, outdated Webmaster forum, send some good posts, enhance exposure rate, improve link weight

V Classification Information Station: 58 with the city, the market, the people, Yiden, and so on, the interval to send a message to a week is advisable

V Links: To find a medical class site exchange, up to 2-3 a week, 30 or less is OK, not more. Friends chain to pay attention to quality, from the PR, ranking, included in all aspects of consideration

4, Internal page optimization: This piece of the task is the lightest, because generally in the production site before all considered, but also to carefully check the leak fill.

V Code optimization: Thin code, to reduce the burden on the web. To the picture plus alt tag, do 301 and 401 pages, logo icon also want to add a link to the site, pay attention to check if there is no hanging code, there are deleted

V Page layout: Add a content page to the content pages will increase the density of keywords while increasing the weight of the page, you can use similar principles to adjust the layout of the page, it is important from the user point of view, so that the user experience has been enhanced to attract users to continue browsing

V. Completion of follow-up work

Follow-up work is very simple, mainly to do a good job in the statistical work of the website. Statistical work is all aspects, and to be able to analyze some of these data in favor of site optimization, such as the long tail keyword mining, high conversion rate of the page refinement, the user most concerned about some problems. The follow-up work done well, the hospital's ranking of the site rise is inevitable.

Beijing Dong Yuan Traditional Chinese Medicine Hospital Spine Disease website Overall optimization program is introduced here, as for further optimization may need to be in the actual operation of the process of continuous improvement, look forward to the success of this site. Thank you! If you feel good, please give more support!

This article by Xu Zi Rain, http://www.jizhubing.net the net arranges to publish, welcome everybody to add my QQ to communicate with me, my qq:357457170. Welcome free reprint, reprint please hand mercy, retain the original author information, thank you for your cooperation!