A detailed summary of the problems in the promotion of medical websites

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First of all, the promotion of medical website first to understand the importance of what we should push

I think in the medical website promotion aspect, everybody likes most, also the most easy to make a mistake is that we generally first wantonly promote specific disease information such as the cause of disease, symptoms, treatment, prevention, harm, etc. I now do the Beijing 466 Hospital Plant Hair Center to give examples, so that we can more detailed understanding, If you do a lot of promotion, plant hair, hair sequelae, and so on, but do not know whether you have found, in fact, such information is almost not translated, you may have done so long are doing ' public good ' or to say ' medical science ' cause to contribute. Of course, is not to say that the disease is not a word, but remember not to use too professional medical terminology, must be more to change the position of thinking, more to sum up how patients are generally searched. Finally, we must learn to analyze and evaluate.

So what kind of information should we push? Of course, the brand words, the website target keyword first is the name of the hospital Beijing 466 Hospital Plant Hair Center Plus web site zsrxyy.com, planting hair How much money these have a clear purpose long tail keyword, but as far as I know, it seems that everyone in this aspect of the promotion is often far from enough. As for why to focus on this aspect, I want to do transformation analysis of friends should be very clear, only this aspect of the word conversion rate is the highest. For example, you through keyword analysis, get people are accustomed to search for hair, planting hair how much money and other keywords, the first word is the target user group interested in a word, the user may just want to know about the plant hair and other information, but the search plant hair how much money this long tail keyword, has been explained that the user has a clear intention, as long as appropriate, will do. Conversion rate is significantly higher, bidding rankings, this piece must be analyzed in more detail.

In fact, it is perfectly conceivable that when a person searches for the cause of a disease, symptoms, maybe he just want to understand, and when he began to search for a hospital for a certain disease, that he has a good intention to go to the hospital, at this time as long as your message to his feeling very credible, of course, he will be directly to the hospital.

Second, you know how to push it.

In the network promotion way, can be divided into paid and not paid two kinds:

1, pay the aspect: to the brand word, the website target keyword and so on promotion, still need to look for some paid cooperation objects, such as local portals, some of the high weight of health sites, do not say that these places of information more worthy of netizens trust, but at least have a good exposure rate, if you send in completely unknown site, Even if you write the hype, what is the use of it? is to bid promotion, this may be the focus of the medical industry to promote the way, but also the majority of the source of the site traffic. Perhaps many health-care website optimization companies are often annoyed, do the optimization does not seem to effect, in fact, the main reason I am afraid is the result of the auction, one it occupies the first few rankings, and then it rolled away a lot of traffic, and the site has no traffic, it can not get the search engine recognition, there is no weight and ranking can be said.

2, do not pay: It may be a lot of people are classified information network, health forums, blogs and so on, regardless of which way, the promotion of the focus is undoubtedly brand words and target keywords, we must let the brand word again and again in the eyes of the public.

3, other promotion (Micro-blog Promotion):

Microblogging is now very hot, many hospitals are beginning to register, certification of the official hospital microblogging, this is indeed a good means of promotion.

Finally, the thing to pay attention to

Because the medical profession has a lot of particularity, so first the government is very strict to this piece of demand, for example, this year began to the Internet's record all unified, rigorous inquiry, which medical website is bound to be the focus of monitoring objects, if your site because of the record has been closed, and you do not do a good job in advance to deal with, then the big trouble. The medical profession is a serious profession, relates to the human life safety, does not have the slightest joke, therefore the website content authority and the consultant also appears quite important. The film reflects the standards of the hospital.