A discussion on the new idea of different industry cooperation in online games don't think sticking a card is a partnership.

In recent years, including FMCG, automobiles, clothing, it and even many well-known brands of tourism to have a good reputation of the online games extended the olive branch, "World of Warcraft" and Coca-Cola cooperation case of success, it seems to many game manufacturers to seek the cooperation of different industries to play a shot of doping,　　When more and more online game manufacturers to join the army of different industry cooperation, and this as a necessary condition for the promotion of online games, we have to say some see a new way of thinking, do not think that affixed a brand called cooperation, different industry cooperation is not so simple, but also need innovative ideas. Recently, a "change" Music "live record" of the video published online, let us see the different industry cooperation a little try.　　Video recording of Raffles City in Shanghai to 6 in the game "Journey 2" T-shirt holding Pepsi-Cola beautiful girl for the pedestrians to change the hands of drinks and empty bottles of activities, they played a "music for music" slogan, attracted a large number of pedestrian onlookers, and with several girls to interact, from the video to see the participation of pedestrians quite high. It is worth mentioning that the leaflets in their hands are not only humorous, re-invest current affairs, but also more likely to awaken people to the inherent life of the perspective of rethinking, "Six, you again to get up to the point of time to work." You are not very happy! In the middle of the night, you breath with guild members for the 1001th time to push down the boss--"boring pole". This year, you have set yourself a salary rise to at least afford to buy the next door high-grade 3 square meters of the toilet grade. Now, you spend the same amount of money on a bottle of cola that tastes the same.　　But are you sure you're happy, not "dying"? Life should be colorful, the same variety of happiness! "Journey 2" reminds you, to try a different angle, change the taste, change a mood, for a class of recreation, for a game, change the target, your happiness will also be replaced.　　Replace fast "le", from your hands can "le" start.　　It is not difficult to see, this is not long ago Pepsi and "Journey 2" of the different industry cooperation under the line to promote, this form compared to the traditional online games and FMCG cooperation There are many different, it seems that some "alternative." Different industry cooperation was once considered to be the game industry into a mature stage, faced with increasing competition and other problems, to achieve the effective breakthrough in sales growth, since the "World of Warcraft" and Coca-Cola to bring great benefits to both sides, it seems to the game manufacturers to seek cooperation in different industries to play a stimulant, many manufacturers and various industries for different industry cooperation, So far, no matter in the television advertising cooperation, the game built-in advertising and other cooperation has begun to take shape, there are more successful cooperation model and experience.　　However, most of the online gaming companies in contrast to the game outside the level of cooperation is still lower level, it appears stiff more like a OEM cooperation. Compared with the traditional rapid elimination of the superficial level of cooperation, "Journey 2" to "music" to change the "music" of the secondary activities, let us see some innovative ideas, in addition to the "Journey 2" elements of the Pepsi product promotion, but also pay more attention to the audience face-to-face with a "change on the Happy" life concept conveyed, such face-to-faceCommunication, is a simple game and the exchange of product resources a supplement and deep digging, so that heavy channels and not heavy brand of the shallow level of cooperation to reinvent themselves, online games to obtain the same height with its carrier brand power. Some say a different business partnership is like a relationship between several companies, and the results of the online game is like a transnational marriage, online games audience wide, strong attachment, strong diffusion is favored by the traditional industry, but more games enterprises value the traditional industry brand strength, in the online games with traditional products to promote the same time, Should the game manufacturers consider the spread of the product itself?　　"Journey 2" and Pepsi cooperation is a good attempt. Bad cooperation may be 1 plus 1 equals 0, good cooperation can be 1 plus 1 greater than 2.　　Maybe more people may see the two parts of success and failure, perhaps, for the game of different industry cooperation should be further considered, change the brand to carry the product of the shallow level of the status quo, so that the brand adhesion to become stronger, and this brand of power can be unlimited diffusion and amplification, or that sentence, do not think that the label is different industry cooperation. (Edit: Clear leaf) This article is only for the transmission of information, does not mean to play the point of view or have confirmed its content