A domestic TV manufacturer is preparing to launch a 55-inch tablet computer

Absrtact: Recently, there are reports that a domestic TV manufacturers are preparing to launch a 55-inch tablet computer, all consumers of mobile phones, pad terminals can see the video content can be projected onto the large flat panel to watch. TV manufacturers are not comfortable to do TV, but want to

Recently, there are reports that a domestic TV manufacturer is preparing to launch a 55-inch tablet computer, "All consumer mobile phones, pad terminals can see the video content can be projected onto the large flat panel to watch." ”

The intention behind the television makers ' desire to make a 55-inch flat-screen TV is self-evident-to circumvent SARFT's regulatory policies. If such a tablet is really available, the configuration and hardware structure will not be much different from the current Internet TV. The only difference is that the name, the identity of the tablet, determines that it will not be regulated by sarft like Internet TV terminals (boxes and televisions).

It can be said that this is the TV manufacturers of radio and television policy frustration, but also for the regulatory scale of further testing. Since June this year, the Internet television has ushered in a regulatory storm, so that pessimism quickly diffuse in the industry. Many television manufacturers and video site leaders to the "financial" reporter expressed their anger and puzzled-"television this screen, and PC, PAD, mobile phone in the end what is the difference?" Why the same Internet content can be seen on other screens, but not on TV? ”

Sarft in the introduction of the ban, repeatedly mentioned for the Internet television industry can be controlled by the requirements. Many in the radio and television system advocates of the ban in interviews with reporters also asked plausibly: "Would you like to let your children on TV to see the internet from pornography, violent content?" "Any normal person would answer" no ", but that would not be a good reason to obliterate an innovative industry. Before the reporter wrote the "Ban on radio and television dilemma", discussed the SARFT supervision of the interests of the Internet television industry appeal. In a word, Sarft's shot, the accusation and the interest appeal both.

This makes TV makers quite angry, the rise of the internet television industry has let them see the new growth space, and the blink of an eye all the big question mark; The video site is very calm, because SARFT is also the Internet Audio-visual license of the issue, with a video site executives say-"can't afford to". Not long ago, Sarft gave the video app an ultimatum to "blackmail" by revoking the audiovisual licence. In addition to these two forces, third party TV app developers are also in a panic, fearing further tightening will deprive them of their living space.

However, these players will not sit idly by. Although SARFT's policy has made internet television almost a "shell" without content, a variety of technical tools have been trying to cross the barrier.

Multi-screen interaction

Multi-screen interaction refers to, based on DLNA, Flash, Miracast and other protocols, through the WiFi network to connect different terminals for multimedia content transmission, playback and other operations.

Simply put, users can use multiple screen interactive technology to project mobile phone, PAD, PC broadcast video content through WiFi network projection to the television. The current mainstream video client has related buttons.

With multiple screen interactions, WiFi has become a new channel for Internet video to reach the TV screen. Because of the SARFT regulations, television broadcast on television content must have TV copyright. In the early days of video site purchase content often only bought the network copyright, the result is: a lot of only the content of the network copyright film and television can not be put on the television to play. and multi-screen interactive technology to break this layer of copyright barriers, users can even through the Thunderbolt and other download tools to get more content from other sites.

However, the disadvantage of multiple-screen interaction is that it increases the user's access threshold, not all users are aware of multiple-screen interactive technology. Also, before watching TV in the mobile phone or PC, pad on the operation, the increase in the number of steps leading to a poor experience.

However, after the TV version of the video app is banned, the operability and necessity of multiple-screen interaction becomes strong. And as a technical means, and almost no cost of software features, multiple-screen interaction is not likely to be the SARFT stare, even if the video app itself does not provide such a function, in the Android system on the basis of open, users can use the same third-party software to achieve. SARFT wants to plug the access to Internet content freely into television, and there is no other way than to force internet TV to use its own operating system.

The television operating system developed by the SARFT has been vigorously promoted within the system, but one of the TV makers interviewed by Caijing TVOS1.0 is not optimistic about it, "TVOS1.0 experience, openness is very poor, and the mainstream TV UI simply can not compare." ”

This means that, under the premise of unchanged policy, multi-screen interactive technology will be a great way.

Projection

A projection television, or an intelligent miniature projector, is a projector that utilizes WiFi communications and is equipped with an intelligent operating system (mainly Android). In the past, the traditional projector used the manufacturer's own developed closed operating system, the ability to achieve a very limited, poor scalability. and the miniature projector, like the intelligent television continues the Android's inclusiveness and the openness, its operation custom and the PC, the television is not much different.

However, the projector manufacturers into the living room of the impulse far less than TV manufacturers and set-top box manufacturers, this area has no star of the living room products appear. Compared with television, the advantage of the projection TV is that the screen scaling ratio is relatively free, suitable for the household, more suitable for many people's conference teaching, small size, small footprint, the initial purchase cost is lower. The disadvantage is the high cost of use, lack of application, poor experience.

Since there are appliances manufacturers willing to try to develop 55-inch tablet computer circumvention policy, then the projection television to carry Internet forces into the living room is not without feasibility. Of course, this means that in the projection industry to build another ecological circle, market education, Ecological Circle Building is a vast project. Once the market is nurtured, it is hard to say whether new policy risks will be faced.

In addition to multiple-screen interaction and projection television, the use of tablets and PC monitors as Internet TVs is a possible way to circumvent policy. But these little things are hard to form and change the bottom of the Internet TV industry.

More industry participants are still hesitating and watching. If the grid and the Internet are compared to two laps, in the past the grid used television to connect television stations and users, while the Internet reached users mainly through PCs, mobile phones and other devices. When the internet went into the TV screen, the two ecosystems had the first intersection. Radio and television network facing the challenges from the Internet innovation Forces, users, advertisers have been stolen by internet companies, the use of policy to support the umbrella is not surprising.

In the Sarft repeatedly shot, the internet TV ecological circle of control fell in the hands of the licensing side, the Internet forces can only be forced through a multiple-screen interaction, projection TV, as well as PC, mobile phone, pad television to guerrilla.

The game war between the two sides continues. But to be sure, the trend of Internet TV is not reversible, as long as the market demand exists, there will be technical means to meet. But the backward management way, and can not for the radio and television system own innovation development to bring how many opportunities.

Nowadays, many young people have left the television. Anti-Japanese dramas, youth Idol dramas, popular variety shows are no longer attractive to them. The rise of the Internet television industry has brought a wealth of content, human interaction, a better experience, so that many young people back to the front of the television. But the game of power behind the television may have forced them to leave with disappointment.

"I just want a bigger screen to watch the video, why is it so hard?" A user asked.