A few things you have to think about as a website

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In determining the site's main key words, it is important to do a wide range of keyword surveys, to see which keywords more in line with the current site and the needs of the vast number of users, your competition to use the keywords of the keyword, how competitive, what methods can surpass them.

If you want to create a brand, then you must focus on choosing a domain name, try to use the COM domain name, so it appears formal, and the domain name to reflect the brand you want to create or meaning. Remember not to use-symbols, which is very inconvenient for user input. If you do not want to spend too much money to do the promotion, then you can define the domain name as a brand of the whole fight, so the search engine is more friendly.

If you have a certain understanding of the code, try to do it yourself, search engine opponents play a high degree of code recognition. This is much better than using a ready-made CMS program directly. According to the meaning of domain names and keywords, do some original articles.

In the production site, as far as possible use the light cool interface, concise code, the whole station is best to write with Div, some can use the table, reduce the Web cloth JavaScript code, using an external file to invoke. Avoid making web sites for fancy, which leaves the viewer with a messy impression. Can use a small amount of flash and pictures to maintain a good user experience.

The opening speed of the site is also an important factor in the development of the website, users can endure the open speed within 8 seconds, if your site contains a large number of flash and pictures, or call too many JS files, it will greatly reduce the opening speed of the page. We need to optimize the page code, increase the proportion of text, reduce garbage useless code, so that the size of the page to become as small as possible. In addition, we must find a good IDC supplier.

In the layout design must follow the user's reading habits, do not blindly copy other people's Station, know well survey, you can vote through the user to select Typesetting format and module structure. Some mature stations can be studied, such as navigation bar design, reading habits, color, font size and so on.

Add some keywords in the title, provide the content of relevance, do not relate to the site theme, do not pile up, now Baidu is very important to this piece, do not optimize for optimization. such as my station once piled a large number of keywords, at first ranked well, but also brought a lot of traffic, but not a few days, the key words all dropped.

The content of the website is best original, if you have no time or ability, take other people's article false original also can. In addition to write a good title, to be a friendly title party, so that can effectively enhance the PV and the single volume. Site to add a site map, and contains all the page links, do not regularly generate new pages. If your site more pages, then the site map can contain 2 columns and level 3 columns.

If your site has a larger URL change, then 404 pages for you to retain a lot of traffic, about 30% of the flow can be raised. The frequency of site updates can be defined by the nature of the site. If it is a product or enterprise, the update can be slow. If you are a news station or entertainment station, then daily update is necessary to do, the content needs to be original, writing needs good. Now the search engine robots are intelligent, can distinguish part of literary talent. If the article grammatical structure and thinking logic is very confusing, the readability is very poor, then sooner or later will be discarded by the search engine.

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