A few misunderstandings of website user experience

Absrtact: Baidu Green Luo algorithm's on-line, Baidu once again emphasized the link sale is belongs to cheat the SEO behavior, and to these sells as well as buys the link the website to give the punishment directly, and also declared the SEO Super chain cheat optimization, therefore from the Baidu renews again

Baidu Green Luo algorithm's on-line, Baidu again stressed that the link is cheating SEO behavior, and for these sales and purchase links to the site directly to punish, and also declared the "SEO cheat" optimization, so from another update in Baidu we can see Baidu remediation "spam site, Pure for optimization and optimization of the site "determination, so in 2013 years we go blind to do some of the optimization work, but also the intention to do a good job user experience.

For the user experience work, is not perfect this said, we only stand in the user's point of view of our website, so that step-by-step improvement to enhance the user experience. The following small series lists a few user experience misunderstanding to everyone.

(i) the articles in the text class site contain too many pictures.

For a lot of text Web sites, we all know that the text is mainly to show the form of content to express, but with the improvement of the Baidu algorithm for the original content of the request more and more high, the development of the type of Web site has been a great deal of trouble, Many webmaster is to choose to add a large number of pictures in the article and in the ALT attribute to add a keyword in such a form to show. Indeed, this is a good way to get the rankings, but such practices undoubtedly violate the principle of user experience, because this time is simply to optimize, perfunctory to publish articles, is not what users really need, so this article will undoubtedly let users Shing, even if your website article now got a good ranking, But Baidu will be based on user access to your site data to adjust the ranking Oh.

(b) The internal structure of the website must be set up reasonably.

In our website before the online, often we need to organize the site to arrange the structure of the reasonable settings, in particular, the theme of the site must be clear, not to allow users to find your site through a number of keywords, and the content of your site is not a bit of value, such a site for users there is no point, Not to mention the user experience. And for the design of the website, we should make it as beautiful, simple and generous as possible. For example, the logo of our website, when we design, we need to let users see it at a glance to know what our site is doing. There is the site color and appearance must conform to the style, and the structure and theme of the site should also be consistent with the user's habits, such as the site's navigation, classification, search box, column list and so on. Of course, there are some details that need our attention, such as the article below can add "previous" "" Next "link, as well as some related content recommendations, to better attract users to visit our site's other content.

(iii) Authentic and valuable Web site content.

Although the Baidu algorithm continues to improve, but fundamentally still cannot eliminate such a group of "Vinegar, sell dog" website, although said this kind of website in the short term perhaps the ranking is indeed good, but its content for visitors is not any value, especially those false information, yellow gambling virus type of website, is to make users and their aversion. And for a website, the content of the article is undoubtedly the soul of the whole station, so a good article not only to retain users, but also to make spiders very good like. And those copy pasted over the Internet article, do you think users have to come to your site to see it? To know the development of a website and the improvement of the user experience is inseparable from a piece of valuable article writing, like my site to start collecting content, the ranking was very good, but with the update results of Baidu was down right, Now the small set began to write the original content, ranked hungry began to gradually recover, so if you want your site has a good development, then from today, the intention to do your website content work.

(iv) Add some interactive features to the website.

The core of every site is undoubtedly our users, just like the search engine service object, so a site wants to have a good ranking in search engines, we must serve our users, do the users really need the site, but also to retain users, so that they become our site repeat customers, Can long for the development of our website to bring help. Then this time, for our site add some interactive function is essential, such as webmaster nets, Sina, Tencent, NetEase and some other well-known sites, we can find in each article there will be comments and sharing a series of interactive functions, they do this purpose? There is no doubt that in order to allow users to really interact with this topic to discuss the capacity of various issues, so it is very effective to increase the user for our site a viscosity. There are also some corporate sites that we can find, usually on the right side will have some "customer service online" "Problem consultation" dialog box, so that you and users can really communicate up, understand the user's views and needs, and constantly improve our website, only in this way can constantly improve the user experience, understand the user's ideas.

(e) making some handy buttons.

From some novel stations we can find that, in order to facilitate the user to read the page, it is directly using ←→ to page, which is undoubtedly a convenient button. Also has the encyclopedia directory is also a convenient button, can quickly let the user find the content part which needs, but also has some relatively long article, we may the homepage set one to follow "returns the top" the convenient button, but also may add some sharing and the collection button, not only helps the user experience the work, Also can be very good to increase the popularity of our website, improve the exposure of the site Oh.

Summary: The major search engine algorithm is constantly upgraded, this is we have no way to change, so we can only do a good job user experience to help our website development Oh. And today's search engine algorithms are too clever, those only for optimization and optimization of the site will not survive for a long time, so want to long-term development of the webmaster must look far away, not for the sake of the interests of our site by the search engine down the right, by K oh, that would outweigh the gains.