A few months groping soft wen finally found the secret room map

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Soft article promotion in the commercial marketing plays a vital role, good soft wen can attract thousands of audience onlookers, these "spectators" even if you can not become your consumers and potential customers, will also be the initiative to become your "spokesperson." But the creation of soft writing is not easy, really understand or say the soft text to promote the rare people, of course, the author is not stupid, but through a few months of study, or can find some skills.

First, clarify the essence of soft text

Soft text promotion, in fact, is to do text advertising, is a variant of the marketing approach, whether it is offline marketing or network marketing, its core is to promote-to your potential customers implanted a concept, product image and service image.

Find targeted Customers

Clear that the essence of the soft text is to promote, the next is to whom to promote. I have run a period of time in the market, do is the heating equipment door-to-door sales, at the beginning I will encounter the owner said: "The floor has been paved, the heating pipe has been done"--then I know aimed at those who have not yet laid the floor or even have not begun to decorate the owners. 总结一下经验就是：跟打仗一个道理，你总要看到敌人了开枪才有会收获吧?首先要找到你的目标在哪，用户怎么找信息?在哪儿交流，是搜索引擎?百度知道?论坛?群里?还是某个行业内的资讯网站?然后你就知道自己该去哪跟他们“碰面”了吧。

Analyze characteristics to determine style

The process of finding a target is a process that includes your own product analysis and user profiling. For example, you are now doing is the United States mainframe promotion, your target crowd is stationmaster, they can not be very young or particularly large people, is generally 20 years old to 40 years old like the network and new things, attention to current affairs news people. In addition, in view of your product and customer demand characteristics, your soft writing style should be slightly mature and stable. Can occasionally cool a few words of network popular language, but can not say "I", "Hate Dad", "Mulberry Heart"! In particular, the writing of news articles, this will appear to be not solemn and serious, so that readers lack of trust.

A further extension is that the soft wen is not an academic paper, the audience is not a research-oriented university, can not write inscrutable, but can not be too colloquial. For example, you want to introduce the United States host hostease its "fast" characteristics, it is best not to learn small Shenyang said: "This machine old fast old fast."

Don't be a poker.

Soft Wen to the reader "lectures", imperceptible, teach the doubts at the same time let the reader accept your ideas, products and services, do not take the audience as a fool.

When a college graduate is applying for a website copy job, the Ministry of Personnel out of a test is to write an article to promote WordPress the site, the results of the birth of the article, whether it is literary talent or the plot of the evil Spirit is "wonderful", but this article can not be used, the boss can only reluctantly say "the understanding of the soft wen is right, The idea is right, because, this article is a bit like XXX women's Hospital street distributed leaflets, discerning a look is advertising, let the reader feel cheated after watching-so have the flow will not facilitate the transaction, of course, can not be converted into your pockets of silver.

In a word, the author thinks that soft writing is a great subject, and it is important to plan originality and form as well. Good ideas also need to be in the right way to better product, service image into the hearts of the audience. Soft writing is like an underground secret room, the author only found a map, how to go to continue to explore the road. This article by the www.wordpress.la webmaster feeds!