A few questions to be grasped in the website revision

Every few years, the company will be the website for the revision design. Sometimes, the company to the Web site revision to the new strategy or the launch of new products as an opportunity. Sometimes, the enterprise just does not like the old website to carry on the revision. Perhaps the leaders of the business have adjusted, they have received negative feedback on the site, or have seen new ways of doing things. In many cases, Web site revisions and upgrades always have plenty of reasons.

Of course, there are also some minor problems. We often say, "I know, 11545.html" > Half of our ads are consumed. I don't know what part of the consumption is. "That is to say, some of our ads have worked, and some ads have not worked." We are also often looking for which ads have a role and which are not. There are fewer problems when tracking and evaluating your goals. But still will be one aspect will cause the question, this is the website revision.

Back to think about the site revision, there are no changes, but there are many changes. When you end up with a revamped website, you may be focusing on several tweaks that don't work well. Often, there are a lot of things that work well in old sites, but not in new sites. Often, these are not obvious problems and will not jump from behavioral site analysis to you. These problems are more evident in the attitude assessment approach. They don't affect conversion rates, but they can affect offline behavior and long-term feelings about the company and the brand. Understand that negative adjustments are not easy to discern, but they can have a big impact on the customers who visit the site.

Recently, I talked to a senior executive of our optimization team about the Web site revision problem. He analyzed the study. He points out that the site's revision is like buying new, expensive kitchen knives. After careful study, a man went to the store to buy cutting tools and spent 500 of dollars. He also made the site more than a new car to buy. You expect the new car to have all the features perfect, but when you hit the road, you find a lot of things.

Enterprises to spend a few months time, investment is not Netherfield, the website revision. As a result, companies will launch new websites on time and hope everything will be better. But the result is not. How do you avoid this problem? The following several aspects will help the enterprise to avoid the site after the revision of the problem:

Have a comprehensive understanding of your current website. In the clear, your current website those aspects are running well, which aspect has the problem. Analysis of the Web site, from the behavior and attitude of two comprehensive consideration. Create an evaluation baseline for the key content of your site.

Through the website revision process to test. On the existing website, through the website revision program to test some new ideas. This is not to say that these adjustments will appear on new sites, but it will give a good indication of where the current site is and where it is not. Do not test only a few aspects, but test many aspects of different content. When the new site is launched, this helps to improve the success rate of the site.

Develop a startup plan. When you start the website revision plan, will develop a, B two plan. To a part of the user launch site, the first week, the new site only led traffic. This helps you to compare and improve the existing problems. There should be a team that specializes in quickly improving problems before launching the site. Some companies have introduced new websites, and some problems have arisen, and their key conversion rates have fallen in a day. As a result, they no longer test or start another plan, and hastily terminated. Obviously, you have to understand how this problem affects Web site users.

Add the test content to the site launch plan. As the new site approaches, there are many things to test. Plan ahead and put the test in the startup plan. You can also continue to test during the site operation.