A few signs that big companies are starting to decline

When I was in 2003, I was talking to an old professor in Japan who was studying economic information, and he asked me if I was more optimistic about the Chinese companies. I think about, the mouth blurted out the first enterprise, unexpectedly is TCL. Now in retrospect, that two years Tcl successively won China's most valuable brand sixth, so high results, so I said it is not unreasonable. Seasons, the heart of the idol has collapsed, I also from that time to countless idols worship, to now who also no longer worship. Remember because PlayStation, I think Sony should be a great company; Because of my generation of Windows, I was constantly upgrading my computer, and seeing the streets full of E71, I was convinced that Nokia was in my place, and that I felt really good beloved handsome when I saw my friend holding the Dopod phone's touch pen. A large company, in their own field has made brilliant achievements, but because of the industry wheel of the advance, and did not catch the next bus, happened again and again. Just like a miner, find their own gold ore output more and more meager, and others of the new gold began to fight gold, the taste of natural very sour. And after these years of media news, I also feel that big companies start to decline is a sign, just like people aging. Let's take a look at some of the characteristics of their aging. No longer subject to concern, including being hacked. Over the past few years, you have been very difficult to see on the site some PC-type Enterprise news, the basic several add up also does not have a popular mobile phone brand, not to be concerned about the characteristics of it, even no one wants to black them. If a business is controversial, I think it's a good thing. One side of praise, that is advertising, there is praise there is doubt, that is attention. Second, the company is no longer the first choice of talent. When the company is at its zenith, it is generally said to be the ultimate goal of many migrant workers, squeeze the head to go in, but if a company began to decline, he is still a graduate of the dream destination, but not many years of experience in the minds of the choice of people. The land is lost in man, and in the land. When a company has formed a bureaucratic structure, talented people are likely to be suppressed and stripped of their scores, adding Bubaizhiyuan. So, for many big businesses, small teams are clearly a good framework. Third, the company is not only slow, but also arrogant. After the company expands, to the user's attitude, to the partner's attitude, to own staff's attitude, all may change, becomes the bureaucracy internally, becomes arrogant externally. I remember when the communication exhibition, I want to give the first set up a booth of the BlackBerry to take a few photos, was a suit of foreigners rudely refused. Since I do not want to take pictures, why come to the exhibition, I still a little understand, but they should have no money to do the booth. Iv. products and services are gradually used. We're used to the gas, the lights, the High-definition TV, the broadband at home, and when all of this is taken for granted, will the entire sector be making money (energy and financial exceptions). Here seems to be more obvious is windows, basically everyone is very accustomed to, everyMicrosoft to the new product and the previous generation of the extraordinary battle, but we still reluctant to old version. Five, put forward a lot of future technology, short of products. For many technical forums, I think when introducing these technologies, should all add a deadline, or just talk about the technology trend this year? Think so far away, there is a need, but with the public to introduce immediately to the listing of products is good, if these technical trends are called preheating, this preheating time is too long. Six, can not open the mentality to see their own field of competition. Some companies, has been a number of areas as their own backyard, that there are one or two friends, but also with the Prince to study the role of the formation of a superficial competitive relationship, and to the music. And when the emerging powers rise, they appear furious. In fact, the rise of emerging forces, rely on the basic innovation, then the original giants are not more reason to innovate. Amazon is well worth learning, and has been treating its own areas with an open mind, such as Apple, and Netflix, with a sea of spirit. Seven, began to enter their own swim up and down. At that time, many large companies with a smooth, efficient industrial chain to achieve high-speed development, but when encountering other models of the opponents, and always think, is not I put this industry chain to take up their own, you can change the status quo. In fact, the old industrial chain is like a production line, in the creation of a steady stream of profits, there is always a stop, how to squeeze the production line, it is difficult to resist those new production lines. Eight, start High-profile attack other mature market. When big companies start to decline, they may lack talent, creativity and boldness, but they are not short of money. As a result, a lot of acquisitions, or building teams into other areas, and the layout of claiming. However, many times they enter a more mature field, and some great companies go into new areas, which is the difference. Remember when Google bought a small company, the company has a product called android! Nine, the advertising newspaper with unrealistic expectations. In line with the company's actions, the company will be allocated a certain amount of publicity funds, which is the practice every year. But if a company wants to use the advertising campaign, it will be reluctant to achieve high growth. Ads can be played, but people through advertising, see the product inside, so it is not so much an advertisement to impress people, it is better to say that the products in the inside moved people. Why do people always think that Apple's advertising is good, I think, in addition to excellent production, the product is the most critical. Ten, enterprises feel more and more pr. By virtue of its soft and hard power, it can shut down all the mainstream media in question and be sensitive to the suspicion that every media in question is hostile, or to be ordered, without any harsh speech. Perhaps 2/3 of the criticism is exaggerated, but that 1/3 of the criticism is not to be the driving force of the business. To create a new field, so that the public confusion, consternation, praise, questioning, or guarding their own acres, to create a peaceful and stable prosperity, is a different choice for enterprises. Writing to the end, the littleHave regrets, by the rise and fall of enterprises, big to the rise and fall of the country, and then small to our personal family developed and poor, in people sigh boo sigh at the same time, may have some common truth, let us slowly aftertaste ponder. (ear suddenly sounded a name and "Genesis" sounds the same as the old songs: I do not care, but the days dim is the change, not remember, how much cold or exhortation, create a sunny day, the Grand Vision) (statement: the author authorized the exclusive use of Sina, do not reprint.) This article only represents the author's viewpoint, does not represent the Sina net position. ）