A few steps to make your site beautiful bright blind: Color Chapter

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We start today to explain some of the site design experience, in order to be as white as possible, every point may say a lot of nonsense, I hope you do not blame me too wordy. Anyway these days also do not want to write some programming-related tutorials, the right to write these small articles to rest their own that has been transferred to the smoking head!

Let's talk about the first step of Web Vision building today:

First Step Color Chapter

The site's vision is the most eye-catching or color, which is the most important in the field of vision is the most basic one, a good visual works can be seen that the skills of designers deep and rich experience.

Color is the primary factor of visual communication

Color is not good or bad, if you are biased against color, it proves that you are not too mature in the field of design, not fully understand the essence of the design vision. From this point of view, the Chinese design is very strong color bias, which also led to most of the domestic sites are carved out of a mold, used to go or those kinds of collocation, even if the innovation also looks very conservative, and this conservative will directly lower the vision of several points.

Can say so, if your color collocation is not elegant, even if your website function is powerful again, will give people a kind of "cottage" the impression after all, always with the high-grade difference between a little bit of heat.

In the color of this, foreign countries, especially in Europe and the United States is very good, we will find that many of the sites that look very beautiful with the color is not any restraint, many look very pleasing to the eyes of the interface of the visual expression of the use of the color may not be our favorite color, or we have been afraid to think about the color collocation, But why is it that even the most unattractive color comes immediately after a qualitative change in the hands of others?

The Celestial Kingdom is a nation that binds the mind, people from an early age to accept the binding-like education, this education system came out of the designer will inevitably lose the world's vision and a wide range of visual angle, even if he had received the cultural edification of the West, but have to say that thousands of years of the root of the species can not be thoroughly removed, This is one of the reasons why there are few Chinese designers who can enjoy a place in the international arena.

Second, to find the best balance between function and vision.

I admit that our discipline system does produce a great number of good programmers, and that their solid programming fundamentals have really earned them a good reputation in the international arena ... But this is only, the shackles of the idea of the celestial program can not be creative to play. They are only suitable for the perfect and fast completion of other specified program settings, if they come ... There may be some difficulties for the time being.

Why are you programming here? My main point is that if you want to develop a Web site that is strong enough to have a talent that is not in short supply, even in some technical places we have even overtaken many countries. But in the visual performance, we will lose a big cut.

Look at the current domestic most of the Web site bar! Is it all color? Even if you encounter a more eye-pleasing site, but compared to some foreign topics still seem to be a little less than a bit of heat.

I don't know why such a Web page with no personality can be readily accepted by most people, or even flock to it. I think it's just that everyone grows up in a constrained environment, and maybe this kind of bondage is more likely to make us feel safe, familiar and taken for granted.

Third, blindly imitation can only be forever slow on others a beat

However, it is gratifying that even Baidu began to develop towards the visual direction, and also to see those larger portal site is also beginning to be revised, visual performance has been improved? This is a signal, this is a certainty! If you haven't sniffed that yet, you're proving to be less sensitive to your professional sense of smell. You can't capture the trend of visual expression. This also makes you always slow on a beat, the end can only follow the design, can never stand in the highest end of the field.

With the improvement of the level of material culture, the people of all aspects of the spiritual pursuit has raised more than a few points, and over the years in a large number of foreign culture under the influence of the influx of people no longer "soil", the aesthetic has definitely raised a very large level. So don't try to fool the audience with something small, just like the Spring Festival gala ... To be honest, whether it is the cast or the stage vision, we have to improve than before, but the audience instead of love scold it? Don't say who is incapable of words, the root cause is the audience's appreciation level in the rapid high, and the designer to make things instead become a follower, Nature will never catch up with the audience's appreciation level, nature is feeling more and more bad. In fact, everyone is progressing, but in the process of progress, the advantages to the side of the big tilt.

Pull farther, in fact, our quality of life is also gradually upgrading, but the desire to demand is far greater than can meet our level, this will lose the balance, let people have a sense of retrogression!

This is an imbalance in social development, and it is not what we people can ask.

Four, visual focus on building is the future development trend

Compared to the plane visual performance, 3D visual performance, visual performance of film and television, the visual performance of the site is the most conservative visual field. Because we are involved in programming, because our starting point was originally deviated. Most of the people's Web site designers will be tilted to the function of the strengthening, which is why in a network production company, programmers always have more than the foreground beautification staff more than half the reason for the reward!

This has to say is a very dangerous signal, the trend of future development is definitely not so!

However, fortunately, some network design companies have already noticed this, they have made a great effort!

Why is it that the UI designers are becoming more and more attractive, which doesn't explain the problem?

Although many sites are free to provide resources to visitors, but this is a service, although not to spend money, but visitors will spend time, right? Who wouldn't want to spend the same price to enjoy a better service?

Take the mobile phone, a good interface UI will make the entire product level to improve a layer, otherwise it will give people a "cottage" sense. In this sophisticated aesthetic training, countless viewers of the visual aesthetic is also gradually soaring. Why do more people like to read things on their mobile phones? Not only because of convenience, relative to the current web interface more and more single, more and more let the visual fatigue to boredom, advertising flying interface, mobile phone interface seems to be more quiet and pleasing to the eye!

The future trend of the Web site will certainly move toward the direction of the mobile interface, UI designers will play a vital role in the field of site production!

V. Understanding the knowledge of color psychology

All right, let's stop here and go back to the topic of color.

We said at the outset, color is not good or bad, and in different environments, different colors bring the perception is different.

For example, we may think that Blue is very refreshing and beautiful, but how would you feel if you used it in the catering industry? It's disgusting, isn't it? Is it like drinking ink?

Like in the summer, we see some more refreshing page, body and mind will immediately feel a refreshing feeling, such as drinking a cup of herbal tea general physical and mental well-being; If this time to give you a fiery page, I guarantee that even if the content of the site is again attractive, you will never stay on top for more than half an hour. This is actually a kind of color hint, it seems that in the field of psychology to say it!

For example, why do technology companies mostly choose gray and blue as the base tones? This is because these two colors are easy to give people the feeling of technology, if you let a technology company to use Brown as a hue, I think the effect will not be very good degree.

In order to avoid color bias, many large web sites in the visual performance of the main neutral color: white, gray, black as the main color.

So, can you understand? Some of the seemingly customary color matching actually has its reason, not entirely because of collocation of the problem.

In fact, the use of color, it is necessary to designers after a long time to think and understand precipitation, is not a simple language can be expressed.

Six, color experience

We only propose a few color suggestions here:

1. First color to be targeted, many companies actually have their own perfect VI visual system, please follow the VI color as the main color;

2. In the selection of color must be directed against the relevant industry, what industry with what Hue will have a completely different visual effects;

3. In the use of color do not have prejudice, if once the color bias, when you encounter the need to use some relatively rare, or do not like the color, you certainly can not be very good grasp, or even if the technology can not be feel out;

4. Try not to choose colors more pure color, such as 255 of red, 255 of the blue ... Such a high purity color is difficult to grasp, for the design of precipitation to a certain height of the designer is poison;

5. Try not to try some gray and white monochrome collocation, black and white things look cool, very tide, but it is difficult to grasp, like black-and-white photography, the most sophisticated designers of the skill;

6. Always remember one word: a little red in the green clump! The ancients in the visual summary of how appropriate! For example, your entire page is unified gray, but in some of the more prominent small pieces of the occasional use of some more vivid colors, then your page vision immediately the finishing touch generally alive, In the eye-pleasing at the same time can bring the visual impact of others ... But this sentence needs to master a degree, the degree of mastery is a dragon, Master of the Bad is a worm;

7. In most of the time to choose the light system, because light-colored system is not easy to cause visual fatigue, so as to enable visitors to stay on your page for a long time;

Oh ... For the time being summed up so much it!

The most important part of visual performance is color, it can grasp the viewer's eyeball at the first moment, attract them to come in!

As if on a blind date, the first eye is not fancy words, you are no longer good to talk about the possibility!

The same is true of websites, the first impression of the viewer's impact is very large, it will affect the viewer to read the mood and desire, and the impact is far-reaching, and even because of the color of the bad feeling and led to the viewer of your entire site impression of a big discount!

Original Author: Sub-cold Interactive vision

Original address: http://www.xmlas.com/web-visual-talk-hallowly.html