A few ways to do the news

What are the media panicking about? Whether it is the recent spread of the media, labor exhaustion or suicide, or struggling to find the way to transition, are exposed to the current media circle ecological crisis and anxiety.

Behind the anxiety, I think it is precisely for the source-news awareness and operation of misunderstanding, blasphemy. Therefore, it is necessary to comb the current trend of the news industry: a few ways to do the news, which is also "today's headline." Day is "Today", not out of the circle.

What is the most important news? Objective, neutral and balanced?

I think that these three more is the direction of effort, rather than the root of the news.

Where is the root? Word, true. Real material, real story. Seeking truth, objectivity, neutrality, balance is the only true meaning.

Not only to "real" as the root of the news, news people when the heart care.

Hu Shuli gave a professional doctrine. As we all know, both the past financial magazine and the current financial and new media are renowned for their professionalism. To the media industry unspoken rules "transportation" for example, the new money is a rare in the country do not take. This is professional ethics. Caixin another is praised, this is also its not take "transportation" the emboldened place, is its exclusive depth report. The article about the corruption of the petroleum system has aroused the concern and scrutiny of the ruling and opposition on the problem of rent-seeking corruption of the energy system. This is also done professionally at the operational level.

Professional all the way, whether or not to get through? Or。 In the domestic news as a "mouthpiece" tool positioning, all kinds of media are not the party's ears and eyes mouthpiece. In shackles to do news, only to "account" to write well, is not write bad news. The new express incident, some of the peer to AW "news rent is not forgiven" a "professional"/"industry ethics" as the Sword Thorn to "Chen Yongzhou" when there is dissatisfaction, criticism. In the professional this road, Hu is more alone, and not go far, because the ceiling must exist, but only a matter of time.

Professional not, feelings to gather together. The traffic sentiment, the dissemination positive energy, takes the chai as the typical, in its Thunder language "interview is one kind arrives" as the representative, absurd, insignificant. News reduced to "tear", "red".

The news has the size, the sentiment also has the size the difference. "Grand Man, country." Home state feelings, with Confucian Zhang Yiqi "three for" as the representative, to "Southern Department" (This kind of expression is not very rigorous, but take into account its wide spread, easy to understand, hence adopted) as a typical. Jie black, enlightenment to the 03 Sun event as the boundary, successively debut. If the former is "empirical", the latter is the "norm". It becomes the spiritual food for a generation of readers. Just a "turn the gene"--stand first, people have attitude, two "landlord home also have no surplus"-feelings overflow, rehash. Self-fulfillment, end of self. They also see the problem, think that trapped in "the hands of the article" can not awaken the people, can not shake autocratic, 颟 mandatory regime in case. From the ideal and despair, from despair and nothingness. , behind it is the "Kingdom of Heaven" can not see the possibility of hate, regrets.

Pen falls here, in fact, there are a class of people, but strictly speaking, they do not news but propaganda. But confined to the domestic paradox of the media environment, still known as "news person", that is, the party newspaper, the party newspaper editing staff. Or for the benefit, or for the faith, or because of reality, or because of the character, they bear the name of "News person", but they do, is the mutilation, distortion and other damage to the news.

The above several, it seems to be "blocked". So, where is the road?

Back to the news, to the root of the news-true. One, true to do the real news, restore the facts, restore the truth, more importantly, restore the news to the original face. Whether it's industry ethics or business operations.