A fish: Talking about the local news and information web site to promote profit-making skills

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Hello, I'm a fish, it's nice to meet you again today. Recently I took over a local news information class web site, specifically which is here to avoid ad suspicion. In the process of promoting the author encountered a lot of different situations, but also learned from a lot of experience and lessons, today's website finally embarked on the right track, so there is nothing to share their time to promote the site's experience and how to achieve some of the skills of profitability, hope to do the local site friends useful, good, nonsense not to speak more, on the text.

Promotion Articles

First: Local Web sites should be truly localized

In the early days in order to add content to the site, so that the site can look more "plump", I have a large number of large portals to collect news, although the amount went up, but later found a very serious problem is that the site can not seem to call the local site, feeling a bit of the meaning of the Found that the problem will be dealt with in a timely manner, I immediately stopped collecting, but so the site does not have content, how to do? When I read a newspaper, I suddenly reacted, since I am a local website in this city, why I can not extract the content from the daily newspaper in this city and publish it on my website, say dry, I immediately booked one months of daily, and then every morning to extract some of the headlines of the news, and then false original published in their own website, suddenly the site returned to the local route, is on the right track.

Second: Local websites should learn to cooperate with local resources

In the daily "copy" of the contents of the newspaper, one morning I finally feel tired, so that the efficiency and low cost time is completely ineffective effect, no! Absolutely not, must find a way to reject this thorny problem. Later in a conversation with friends to inspiration, friends asked a "why the city of the daily newspapers do not have their own site?" This sentence, let me have a want to find the city daily cooperation idea, the next day I through the newspaper telephone contact with their editor-in-chief, at first I did not report how much hope, But then the editor incredibly soon promised me and their cooperation requirements, but said in the home page below put a little of their ads, mutual benefit, this I can understand, so his request I also very readily agreed. So in the later website Daily update volume can be more on I can not so late to copy the newspaper.

Site due to update the content of the day timely, and the original is relatively high, soon have a certain weight and ranking, traffic up, how to do? I'll talk about my profitability.

Profit Chapter

First: Local enterprises are the key

At that time the site daily traffic has been close to 10,000, this traffic to find advertisers to cooperate is very easy, but, in fact, it is not so, many enterprises for online advertising is not very understanding, feel that the ads have no effect, no matter how you do, they are indifferent. Another chance, I was watching TV accidentally saw a KFC house rushed to the advertisement, feel all of a sudden came up, immediately went to the computer to see whether the local KFC also has a website, a search is sure to have, and then I contacted them a shop manager, then explained the purpose after he said want to see the effect, On the website on the one months of advertising, hey, you say, this effect can not be good, sure enough, one months after they have booked a consecutive quarter of the ad. Oh, finally breakthrough the key point of profitability.

Second: Taobao guest is also a good choice

In order to add columns to the site, but also suffer from no good columns to add, but at that time Taobao guest is fired fiery, simply add a shopping guide column on the site, the beginning is just unintentional move, how to go after one months to Taobao customers to see revenue, the income incredibly on the 4-digit number (specific is how much does not explain, hehe), There was a rapture in my heart, and it was really unintentional.

Third: Baidu Google Alliance to battle

As we all know, at present, Google and Baidu are the best universal ads, which means that they can be placed on any type of Web site is very good and the theme of the site to match. So in the late web site also applied for Google and Baidu Alliance account, in the home and on the page on a little, for the bounce rate is lower than the local information site, the profit model is actually very good, every day down also can have a hundreds of income (of course, is the RMB).

Well, due to the time, today is the end, in fact, on the local website, promotion and profitability of the way there are many, we have to do is to learn to be good at discovering and summarizing.

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