A case study on the failure of Grassroots website operation

Source: Internet
Author: User

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1781.html "> Grassroots website operation failure Case analysis: often to A5 to learn experience, often see others a lot of money to earn dollars, so I did a website, prison network (http://www.chinajianyu.cn), a very wild name, Originally called the Chinese Prison Network, later with the Chinese words changed, The site was erected 10.8 days ago, to now just a year, a year, the flow basically did not come up, every day there are a group of people to send a few articles, but the flow is always kept in hundreds of, the best time just thousands, now think about how I do it in a year, do not dare to imagine. Well, not much to say, to write down their own experience of failure, to provide you with reference, especially the grassroots reference, as far as the master fly it.

1, the site positioning is too high, serious mistakes, prison network, the first location is the prison related network resources, and later found that more and more deformation, at first, I was on the internet to search some and prison-related resources, their own changes, into the original sent to the site effect is good, Baidu also like, is a small number, slow, Later, the number of registered Web site more and more, began to publish articles, I relaxed down, see so many people every day to publish their own articles, do not have to go to plagiarism, really very happy, because those people sent articles can be purely original AH. But Baidu and Google these ancestors still taught me, because members of the article has no substantive value, not the leader of the inspection is their own units to engage in the activity of that activity, there is no reference to the work can not play a reference role, so these articles seem very good, in essence is a batch of rubbish. The location of the site and the actual operation of the deviation.

2, the site a lot of keywords too sensitive, coupled with the reasons for the confidentiality of the industry, the real good resources can not come up, resulting in the site into an empty shell. Similar to the above, the site's article quality is too poor, plus the prison is a confidential place, more sensitive, so the flow is always on, become a big criticism, only Hide-and-seek that the array is better, also no good where to go.

3, member loyalty is too low, can not retain members, members registered after the post after the article left, no longer come, leading members to the site is also passing.

To sum up, I think the reason why the site is less than 1000 IP is the main reason for two major aspects

There is a problem with positioning

Two content quality is too bad

Hope to give you a reference.

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