A tutorial on building a chain outside of Web site optimization

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Today, I wrote a tutorial on the construction of the chain in A5, in fact, the site outside the chain to build a tutorial in the network, I am not too willing to write, and others are some very good. Wang Tong he wrote about the construction of the chain of skills, write quite well, in this I on the site outside the chain of the construction of the system analysis, the basic knowledge of the chain from the site to talk about the construction of the chain outside the site, this is conducive to SEO beginners to learn.

Let's summarize some basic knowledge about external links first

1. Basic Concepts. External links refers to the links outside the site, the expression is the link between the site, reflects the trust between the site relationship. Contrary to the internal connection, the external link can not be manipulated, the webmaster to control the number of external links is more difficult, so the search engine on the number of external links to the high weight, the so-called outside the chain for the King is this truth.

2. External link voting mechanism. The external link expresses the trust relationship between the sites, site a links to Site B, show site A on the Site B Trust, so that the site B to get a vote, so that the search engine based on the number of votes given to the weight of the site, in the external voting mechanism, which page to get more votes, that page has a higher weight.

3. Page dependencies. Search engine on the topic of external links analysis, that is, in the case of a strong correlation with the page title, the Web page to get a higher turnout, so that the subject of the theme of your site first more important, the vote is also more, the weight is the highest.

4. Number of external links. External links is a weight of inheritance process, if there are too many external links, search engines will think is a spam link, there are many links inside the site, there are hundreds of of links, so links are useless, search engines will think that this is a spam link, under normal circumstances, The number of external links to control within 100 of the legal, but we do the friendship link, the general control within 40, the general our site's friendship link is in the 20~30 between the best, different circumstances depending on the site situation.

Ways to increase external links (analyze only the current effective increase in the external chain method, eliminate obsolete methods)

The construction of external links is one of the most important steps in the process of Web site optimization, it is especially important to increase the quality of the outside chain, so that you can make your website stand out from the search engine, I will introduce several ways to effectively obtain high quality outside the chain.

1. Category catalogue. Classification directory refers to the use of artificial mobile web sites, and these have a certain value of the site resources in accordance with the theme of the collation and organization, and then placed in the corresponding directory, thus forming a Web site Directory system, because the classification directory is manually edited, also known as artificial classification directory. This classification directory search engine attaches great importance to reflect the value of the site. It is worth reminding is not all classification information directory is a high-quality directory, search engines will default to some of the Junk link directory, that is, the spam site link directory will be the search engine is considered a garbage link factory, landing some spam site directory on your site does not have any benefit. The following are the connection addresses for high quality categories:

Simplified Chinese Catalog:

Home of hao123 Web site: www.hao123.com

265 Internet navigation: www.265.com

Sogou: http://123.sogou.com/

Baidu Web site Daquan: http://site.baidu.com/

Google site Navigation: http://daohang.google.cn/

English catalogue:

odp:www.dmoz.org

Yahoo: http://dir.yahoo.com/

Of course, we can also go to find a high-quality classification directory, now has a high PR website navigation site There are many, I hope you can go to the Internet to search.

2. Exchange connection. Baidu attaches great importance to the quality of links in Baidu to the webmaster suggestions above clearly indicate the webmaster please carefully choose your friendship link, can be seen Baidu to link with the weight. Find links should pay attention to the following aspects.

Web site Dependencies

In the search for the Exchange connection process, should give priority to what the site is similar to the theme of the website, so you can get a relatively high weight.

The quality of the website

Google PR measurement of the quality of a site index, but in doing Baidu optimization can not be too much to consider the PR value, we can according to Baidu Snapshots and homepage keyword ranked Chengdu to confirm the weight of the site.

Number of export links

Export chain to take over the site does not have to consider the exchange of links. I have mentioned above, the export chain will be found by the search engines are spam links, such links on your site does not have any benefit. Under normal circumstances we find friendship links must be the other side of the site's Friendship link quantity control within 50.

3. Link bait. Link bait refers to the import of external links through the content or site resource area, which is the most efficient and effective way to link. What problems do we need to be aware of when importing links?

Anchor text

Import the anchor text of the link is best to write some keywords related to the site, can be long tail keywords and related keywords, such as Shenzhen SEO (www.060du.cn) You can choose some about SEO, shenzhen seo optimization, seo tutorials and so on the cat text, Such a link to the introduction of Baidu optimization has a great advantage.

Link path

Decoy Import link link path must be absolute path, this problem is often overlooked, in this small reminder.

So what can be used as a link bait?

1. Soft text. Writing soft text used as bait to import links is the most common method for small station optimization has a very good effect. A valuable soft article, may make your site overnight fame.

2. Internet advertising. Internet advertising is the most obvious is the sale of links, many people in order to make their own rapid development of the site in a short time, like to go to some very quality site to buy links, such as Sina, Tencent Network. But this way has been GG thought is the website cheating way. Probably in the near future Baidu will also completely ban link sale.

3. Share resources. such as sharing software, sharing information. Then in the information on the description of the site to bring their own propaganda, this is more effective, and will not be the search engine that is cheating.

In fact, a lot of articles on the chain, opinions, in basically are some of the same way, in fact, the most effective or most practical or rely on their own to study so that your site optimization technology to do better.