A World cup of rights and interests started by major Internet media

Absrtact: One months from June 11, 2010, the 19th FIFA World Cup finals will be opened in South Africa for millions of fans. And a full one months ahead of time, is a major network media set off the World Cup of Rights and interests of the war. After

One months from June 11, 2010, the 19th FIFA World Cup finals will be opened in South Africa for millions of fans. And a full one months ahead of time, is a major network media set off the World Cup of Rights and interests of the war. After the baptism of the 2008 Olympic Games, the Web site for sports events can produce more and more value, followed by more and more fierce competition.

Video Top Drop Cool 6

Video, the "national team" has a congenital advantage, April 14, China Network Television (CNTV) issued a statement: "China's internet television exclusive access to the mainland region, through the Internet and mobile phone mobile and other new media platform for the 2010, 2014, the two World Cup finals," the competition, And the right to broadcast all other FIFA-sponsored football events during the 2010 ~2014 World Cup, including live broadcast, delayed broadcast and video and audio on demand. It is also tantamount to announcing that the World Cup video content in China has been acquired by CNTV, a commercial internet company that only obtains a path from CNTV.

April 23, 酷6网 first and CNTV in Beijing held a "new pattern big Dream"-酷6网 and CNTV World Cup cooperation conference. 酷6网 founder, CEO Shanyou and CCTV International Network Co., Ltd. General manager Wang Wenbin attended the conference, and the formal signing of the scene. During the World Cup broadcast in South Africa, 酷6网 will establish an overall partnership with Chinese network television in the World Cup broadcast related issues. press conference scene, Wang Wenbin said: At present with the National Network television station cooperation World Cup broadcast right is 酷6网. This also means that 酷6网 has become China's first to get the World Cup new media playback rights of the website.

Subsequently, including portals, as well as potatoes, Youku and other sites have said and Cntv signed, obtained their own different authorization, the World Cup of gunpowder has also been heard.

This cool 6 so quickly won the World Cup video rights, and Shanda Group on the cool 6 of the hope has a great relationship, since entering the Grand Group, Cool 6 has been seeking greater market share, the World Cup may be such an opportunity for the meaning of cool 6, I am afraid to exceed the potatoes and Youku and other video sites.

Cool 6 editor-in-chief Chen said: "As China's first access to the World Cup new media playback rights of the site, 酷6网 will not simply to broadcast the World Cup in South Africa for the broadcast, more is the hope that through the transmission of the game to maximize the effect of dissemination, enhance the brand value of the site, for a large number of advertisers and users to bring the "A phrase to the cool 6 attempt."

The competition for the portal is fierce

Sina, which has always attached importance to sports marketing, has also been under heavy hand, recently, Sina announced the signing of CCTV as 2010 South Africa World Cup Internet communication partner, won the 19th FIFA World Cup final stage of all competitions, opening ceremony and the closing ceremony of the Internet broadcast authorization.

In addition, Sina also has CCTV in the period from June 11 to July 12, the core of the World Cup program "big Club Feast" and "Carnival fans" internet rights. At the same time, Sina has created a sports commentary talk show-"Huangga World Cup", the World Cup theme talk show will be hosted by Huang and Li, many stars participate.

Tencent has already signed a broadcast agreement with CNTV, and has even announced part of the reporting plan, the 64 games to do a topic of the practice is also considered the first precedent, it is bound to require a large number of human and material resources, Tencent's investment is quite astonishing.

Sohu United Domestic 16 mainstream media group built new Sharp Media Alliance, with nearly 40 people in front of the report team and hundreds of the trump card group, in the World Cup will be the first time for the vast number of fans to bring exclusive graphic reports. In addition to the network platform, Sohu also joined the National 40 local radio stations, the formation of Sohu Sports as a leader with the local radio to produce interactive sports broadcast network. It was an all but a win.

Broadcast football is meant to advertise

Just like the 2008 Olympic Games when the major sites are competing for the right to live the Olympic Games, the 2010 World Cup competition is naturally also staged between the major video sites, because through the World Cup can greatly enhance the stickiness of video sites, cultivate more loyal users, in addition, can also bring more advertisers and business interests.

The World Cup and the Olympic Games are the most attractive event, and during the 2008 Olympic Games, more and more people through the internet to watch the Olympic Games, which became the Beijing Olympic Games to watch the mode of a major change. There is no doubt that during the 2010 World Cup in South Africa, more netizens will choose to watch through the Internet.

According to the latest Internet industry data from the ministry, the total number of Chinese netizens has reached 404 million, and the data from the 2009 China Internet Video Application study published by CNNIC4 Month 7th showed that the network video users reached 240 million in China by the end of 2009. Such a huge amount of users have a large enough value.

The World Cup copyright, to provide users with the needs of the surrounding information and competition video, will play a good role in the development of video enterprises. First, enhance the site's own visibility and reputation. After several waves scouring the sand, the rest of the private video site is very few, at this stage, it is already to the major video sites to establish their own brand location of the key moment. Second, cultivate user habits. Hundreds of millions of users in the selection of video site is not unique, many are through search engines to find what they want to see. Video site to compete, it is necessary to cultivate the habits of netizens, enhance the user stickiness. Again, Rob advertisers. Video network now has two profit mode, one is advertisers, and then one is video marketing. The most abundant resources mean that advertisers can be attracted to participate, which has great benefits for long-term profitability.

The alienation of copyright marketing

After the tide after the sand, 2010, "The content is king" has been recognized by all video sites in the industry the truth, but in the acquisition of similar resources, how to differentiate the value of the mining of copyright inherent in the Internet companies have become the most important work.

Only in the genuine, content production and video marketing aspects of originality, in order to be in the big video sites between the battle in an invincible position. Therefore, according to 酷6网 editor-in-chief Chen revealed that during the World Cup in South Africa, 酷6网 will fully integrate resources, including the formation of South Africa World Cup theme Group, the South African World Cup theme pages constantly revised, optimized upgrade, dedication fluent, high-definition visual experience to enjoy, so that up billion of netizens to pass the fastest, most authoritative, The most accurate World Cup information in South Africa. Chen said that the upgrade to become the first to get 2010 South Africa World Cup cooperation rights and interests of the unique identity of the video site, and the CCTV reached with the deep cooperation will give 酷6网 more exclusive resources and exclusive advantage, relying on these resources, 酷6网 will be the first time to release the results of the first time, update the relevant For users to create the highest, fastest, strongest South Africa World Cup information platform. Make persistent efforts, use the Internet platform, provide the quality user experience, serve the World Cup is 酷6网 to spare no effort goal. At the same time, 酷6网 will also integrate video, pictures, text, voice and other multimedia integrated media coverage, pooling online and offline professional reporting means and advantages, using quizzes, comments and other on-line interactive way, to achieve the full and multi-level participation needs of netizens. And for the main products of advertising consumer demand and product value, seek the most appropriate marketing solutions. Text and map/field