A game of money in a shallow social era

Network Red Envelopes Whether the limelight over the Spring Festival gala, perhaps a matter of opinion, if the year to say which things pairing and evening gala the autumn equinox, in addition to micro-letter red envelopes (and pay Bao, etc.), I am afraid it is difficult to find a second. This is the fruit of the era of business and technology domination, and it is also the result of the times. What is the current situation? It is a social trend that is socially catalyzed by a mobile screen-led screen. Screen socializing has gone through two stages in China: Mobile text messaging and mobile social software. In the age of the functional machine, the cost of mobile phone text is very popular, those years New Year's Eve Chinese people sent a number of millions of incoming text messages often on the headlines, into the smart machine era, SMS has been fading, this year I only received a text message, friends in micro-letter pie Rob Red Envelopes-at the peak, The small letter red envelopes once hold not live and temporarily paralyzed. Micro-letter has become a more powerful after the payment of the mobile payment of new air mouth. On New Year's Eve, micro-letter red envelopes to send and receive 1.01 billion times, the Spring Festival evening full micro-letter shake the number of interactions up to 11 billion times, so great, and micro-letter huge number of users and strong social stickiness is not unrelated. The commercial competition behind it has occurred before the festival: several popular software blocks each other. The editorial has pointed out that all mandates inevitably end up with the right to receive, and should create a cage with Internet thinking. Recently, it has been said that regulators should consider intervening to declare a micro-credit monopoly, forcing Tencent to allow other companies equal access to the micro-credit platform. I'm afraid it's a long day. It should be noted that the micro-credit payment contains the small change account system and the bank card system two major account system, as with Alipay, also can not avoid false transactions and the transfer of funds Anonymous, in highlighting the huge market space, but also brought a new regulatory challenges. The reflection of the micro-letter red envelopes is not only in the commercial and financial fields, but also in the social and humanities fields. The secret of the success of the micro-letter red envelopes, on the surface is a successful micro-letter superimposed on a money game, but its essence in my opinion and the trend of social interaction. SMS and micro-mail, the two representative screen social tools, have one thing in common: autonomy is very strong. We want to "say" words can be edited, modified and polished (just as we take pictures PS more beautiful), to present themselves far more perfect than the reality of the side, and the reality of social life, said the words are poured out of the water. Liking and relying on this controllability is a sign of our retreat from "deep social" to "shallow social"--in fact, we are already in it, unaware and unable to extricate ourselves. A shallow social transformation of our mode of communication and even the state of mind, all this has already happened, and the micro-letter red envelopes Make it more prominent: Many people may be like me, across the half of China and finally with their loved ones, but may not have much real relationship, such as busy in mobile phone and small partners to send, Rob red envelopes, This is not enough to completely cut off our real communication, but obviously it is very difficult for us to pay enough attention to others and, conversely, it is difficult to get enough attention. We are not far near, aloof, just good. Screen socializing to flatten a relationship that is fundamentally different from a strangerGroup, rubbing into a superficial social resemblance. "I share, I am" in the screen social status, so that we never seem to be alone, we seem to lose the ability to enjoy loneliness. We let our inner frailty and loneliness, wrap our hearts, hide in a social screen, everything becomes controllable, safe and concise, dry and lacking texture, which will lead to our loneliness. Micro-letter Red envelopes come, shallow social seems to turn "deep", it makes it convenient for us to instantly and thousands of miles away from friends sent to rob Red envelopes, but also the red envelopes in the money beyond the more rich texture, such as short speech and eye contact in the micro-letter has almost been taken out of red envelopes, so that the "money supplemented by the emotional event" quickly into " With emotion as a supplement to the game of money, a huge amount of looting behavior makes the remaining layer of thin emotional attachment thinner. This is not the mistake of micro-credit red envelopes, is the technology of the era of human nature to reshape the inevitable results, unstoppable. Is there any good way to ease it? I don't know. Perhaps, in the micro-letter red Envelopes full screen flying era, when you pass to a friend a kind of red envelopes, on the word "good luck", put a few new banknotes, you will get a brilliant smile, or even warm hug. After the first day of work I saw a lot of people happy to bask in the red envelopes, this is not "classical", It is "modern"-do not give up the kind of red envelopes, so that the extra micro-letter red envelopes gain our welfare, rather than replace the original benefits, just fine.