A glimpse of the importance of link decoy development

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Natural search engine optimization usually requires time and financial input, while many online companies do not do this preparation. In the most basic form, SEO has three major elements: technical optimization to ensure that content is indexed by the engine, content optimization to ensure that the directional words and phrases are indexed, establish links. But people often don't realize that the three main elements are interrelated.

If you are in a non-indexed content management system, the investment development is hidden in the content of the non search destination, you can get the general effect through the development link. In order to see your content, it must be for the search engine to see that must be made visible to the user.

In the same way, link development is primarily about creating link lures, but link lures work only with outstanding content that can be promoted through new and old marketing channels. You have to invest in content development, and you have to promote it.

Before you make a link development, understand how your site prepares for the service link development bait. To do this, we must understand what is the link bait.

Eric Ward, the familiar link Moses, describes the link bait as follows, "People often say the link bait, what I call the content." "In essence, the link bait can be anything you develop on the site that will help motivate people to take action on the link," he said. Internal links can be aggregated in a website, blog, forum, archival electronic newsgroups, image logs, product reviews, etc. The ultimate goal of the link bait is to bring higher traffic to the site and further improve the location of the targeted keyword or keyword group in the search engine. The question now is, do you really need to develop link bait?

Let's look at the obvious possibility of developing a link decoy. Using a link-worthy content as bait usually revolves around 6 different structures. There are news items, useful resources and entertainment content. Below, there are opposing points of view, confrontational attacks, etc.

News items can be adjusted to develop link bait. News items and newsworthy events can work well with global, regional, and especially local links. So first you ask yourself whether the site is a reliable source of current news and events for the service.

When users want to know what is happening in their communities, cities, provinces, countries, or globally, you get solid user traffic. But first, you have to provide content in a technology-optimized way.

You can't just build news and information channels within the site and hope the first link bait will be successful. This is why you should integrate WordPress or moveable type blog software in your website, if your CMS can not handle the optimization article program. As I said earlier, link development requires time and financial input before you decide what content needs to be developed to link bait.

Be aware that developing link lures is not simply putting an article on Digg's homepage. If every time you put an obvious news item on the site, you get 1,2,5 or 10 obvious links, and the articles work. Do not underestimate the role of legitimate link development activities. In many cases, getting several high quality links can help you get more effective links development goals, which is better than developing link lures every time you publish an article.

If the news or the event link bait is running within the site, don't hesitate to put the content on the homepage of the website. Providing news or event cues to the virtual community is an important way for you and your business to become active members of the real community. This is just a chance to integrate an opportunity with another channel and turn the links to the optimized online destinations.

Next time, we'll discuss several links to decoy activity as well as tips on developing the opposite content. Consider how news and events can be part of your overall link development strategy if you really want to develop some link bait.

(Original: August 26, 2009; Compiling: Song XI)