A good product description of Enterprise Station user experience

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Talk about the site's user experience, do SEO people no one knows, but the user experience is indeed a generalities concept, we will say that the user experience is very important, but from what aspects to do a good user experience it? It's a difficult question to explain clearly, My understanding is that the user experience to be from the website content and website function two aspects to really, Enterprise station's user experience aspect how to do? From the previous contact with the enterprise station, product description is a key issue, almost every enterprise station above will have similar "company news" or "Industry News" module, But customers generally will not go to see these news, because customers come to a business station, in fact, the most want to know is the products and services. The following is the author of several common enterprise station product description problem:

Problem One: Product picture is not clear, or no product description

Picture Number one: the product has no pictures, or the description text is very few

As shown in figure one, enterprise station such a situation is very common, not the product picture is not clear, that is, too little description, or there is no description at all, and in the enterprise can see a lot of industry-related news, we are aware of a common SME station, in fact, very few corporate news. Enterprise station at ordinary times of management and update also very few, if you are a want to buy such as above the electric valve category of products, then definitely want to know more about this product related information, but the picture shows not clear enough, descriptive text does not, then how do you go to preliminary understanding of products? products on the internet we can only see pictures and words to understand , so the enterprise station product description and product picture is the key need to rectify, not only for SEO benefit, more important is the user experience beneficial to the enterprise station. I do not know the enterprise station to promote the enterprise itself, or your product?

Question two: Product description too "official", the general user can not understand

Figure II: Product description is too professional

General Enterprise Station Product description, or called product parameters, very professional, difficult to understand, unless you are a professional, but considering the user to buy products, in fact, not many are professionals, so those obscure professional nouns is simply a heavenly book. This product description is equal to did not look, what is the product description? Personally think that the product description should include two layers of meaning, that is, product parameter information and product feature information, is to make your users, that is, enterprise station visitors more easily understand your products, deepen the understanding of products and enterprises. This is the fundamental purpose of the enterprise to do the site, if the development of E-commerce or network marketing, I think users of the product recognition, as well as the trust of the enterprise is the first condition.

Product parameter information is a very professional name, can not let ordinary users understand your products and other products of different places, enterprise station product description should be more humane, consider ordinary users, for example: selling mosquito-repellent incense Enterprise station, mosquito-repellent incense has several major brands (ultra-Granville Mosquito-repellent incense, radar mosquito-repellent incense, sleeping incense, etc.), first to write good materials of mosquito-repellent incense , production technology, and then focus on the analysis of such mosquito-repellent incense and the difference between ordinary mosquito-repellent incense, which is to find their own products, "selling point." The form of text can be humorous and easy to understand. It may be difficult for us to do SEO, because to understand our unfamiliar products is very difficult, but the enterprise station if you really want to do a good job site user experience, product Description This is essential, as for corporate news can be replaced by product use instructions and other technical articles, so that more aspects of user understanding of your products.

Summary: What aspects of the user experience of the enterprise station should be improved? Personal feeling to the product from the user's awareness and demand to think, why users choose your products, in many peer competition under pressure, your products have what characteristics, Enterprise Station user experience to consider the first step is to be able to bring to the user what. This article by Http://www.dlzyb.com/SKF bearing original share A5 initial reprint reservation address!