A good SEO scheme allows customers to convince their own financial resources rolling

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Foreword: Has been engaged in the SEO work also has two years time, for many sites out of the SEO solution, because like the seowhy environment, the application to reach the people, decided to take out something real and everyone to share, I hope everyone in the road to SEO better, write a customer satisfaction, but also let everyone's financial resources rolling. SEO program writing generally includes the following five parts: overview, site structure, keyword detection analysis, SEO plans and forecast results.

I. Overview

The purpose of the writing overview is to attract readers of the programme and to generate interest in the implementation of the programme. The best writing feeling is vague, but it seems real. The content of its writing generally includes the following three aspects:

1, the implementation of the advantages of SEO itself.

2, why a (the program's readers) site to be SEO?

3, SEO implementation, the site will be how to change?

PS: (Below is what I often use)

Internet has gone through more than 10 years, development to today, she has a most important invention or application, that is search engine, and accompanied by the development of search engine, search engine marketing has become the first choice of network marketing. According to the search engine tracking for a long time, I like to define: Search engine marketing is a comprehensive and effective use of search engines for network marketing and promotion. Search engine marketing to pursue the highest cost-effective, with minimal input, to obtain the largest number of potential customers from the search engine access, and generate commercial value.

Second, domain name detection

In order to understand the current state of the site, the need to detect indicators of the current situation of the site for a comprehensive assessment, that is, domain name detection. The content of the test generally includes the site's current PR value, Alexa rankings, Baidu and Google and other se included, PV, IP, reverse link number.

(1) Domain name registration time:

(2) PR value of domain name:

(3) Alexa rankings:

(4) Baidu included:

(5) Google included:

(6) PV Number:

(7) IP number:

(8) Reverse Link:

(This article starts together to promote the website www.17tuiguang.com, reprint please indicate)

III. website Structure

The understanding and evaluation of the current website structure is mainly from the following two aspects:

1. Website frame

According to the content of the site, the site can generally be divided into: Home page, channel page and article page, the main issues to consider are:

① the three elements of various pages (title, keyword, description) writing. Among them, the home is generally artificial writing, channel page and article page can be artificial writing, can also be in accordance with a standard structure of automatic generation.

② Find out the current Web site in the framework of the problems, consider how to modify, to achieve what effect.

③ constructs the simplest website structure. Home (First level domain name) + Channel page (level two domain name or a directory) + article page (each channel page directory under the simple path)

④ consider whether to enable a level two domain name. For site subordinates, the use of level two domains makes it easier for users to remember the site's access address, thereby retaining the user.

2. Website code

The site code considerations, generally mainly technical SEO, the basic content is:

① from the search engine's point of view, the simpler the site code the better.

② page dynamic and static page, the page generally includes dynamic flash, pictures and other elements, should be from the page load, user experience and so on to consider SEO.

③ the technology, writing language, etc. used in Web pages.

Iv. keyword detection and analysis

Keyword detection analysis of the object is mainly the first page, Channel page (List page) and article page all the current use of keywords, the general steps are:

1, for the competitor website, luo lists all the keywords.

2, the list of key words for analysis, is mainly to see the current keywords of the various search engine rankings, the number of pages included and Baidu index.

3, for the current analysis, to find "target keywords" and "Related keywords", while making keyword optimization list.

V. SEO plan and Forecast results

The SEO plan mainly includes the best structure summary, the page writing, the keyword optimization, the content optimization and the effect forecast, the concrete content is:

1, the best structure of the summary: the current structure of "health", whether to highlight the focus; whether the "focus area" is highlighted on the page design (generally, it is easier to focus on the text focus for the picture focus), or whether the channel has a level two domain name (at least one directory)

2, Page three elements (title, keyword, description) writing: According to different periods, people pay attention to different hotspots, timely adjustment of the relevant pages of the three elements (title, keyword, description) content.

3. Keyword optimization: Phased implementation of keyword optimization, target keywords, related keywords, long tail keyword.

4, Content Optimization: Forecast Some social hotspots, enrich the content of the site itself. At this time the most involved is generally the title of the article page and keyword density.

5, the effect of the forecast: generally through the actual number of indicators to carry out the effect of the forecast, the main indicators include: PR value, Alexa rankings, PV, IP, Baidu and Google and other search engines, such as indexed, backlinks, etc., but also include the status of the keyword rankings.

Generally speaking, the keyword ranking has four kinds of situation can be considered to achieve the optimization effect: appear in the search results of the first three pages, home page, the first three of the top, and, of course, appear in the first place is to achieve the best optimization effect.