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Many SEO industry students would like to know how to co-ordinate the optimization of the site steps, although I am not a master seo, just a touch of SEO only a year rookie, but I know to do SEO is the need for your overall overall consideration, can not be, more can not absent-minded, can not do without good strategy blindly implementation. SEO in contact with the industry in this year, I have a very deep experience, although my language and language organization ability is not good, there is no flowery rhetoric to describe, are some practice summary, I hope the new people a little help, I am very happy. In my opinion, do SEO comprehensive consideration must have the beginning of website construction, website content optimization, website structure optimization, website external optimization, plus patience, you can do SEO, this is my simple actual combat summary. Let me say a few words about how I operate each step.
First, the site to do what the beginning of the work
First of all to determine the site theme, a lot of people do the site has a problem, that is, never consider the theme of the site is what, blindly build the station, the last operation will not go down on the closed, so it is better not to waste this time to build a station. Site construction should carefully consider the beginning of what kind of site, your theme is what, you want to carry out what the plate, how to engage in content and so on. Only after these basic things are confirmed, only then starts to build the station, otherwise, later will encounter many troubles, outweighs the gains. Station design or site optimization is a start.
Next to choose a good space and domain name, especially our small webmaster, not much money in the early stage, in order to save costs, to buy some cheap space, to later make the space instability, security is poor, to you do optimization hundred harm without a benefit. For domain names, I personally recommend the choice of COM, the other does not have special requirements, as long as easy to remember, easy to remember the domain name more conducive to dissemination, such as my domain name, SM on behalf of my company named "Su Mei", the Back is "wedding" pinyin, very good, for SEO is also better, contains the wedding dress this word, And I have to do is the word of Shenzhen wedding dress, good memory of the domain name can also be obtained in addition to the search engine traffic.
And then start the site construction phase and now the pace of life is so fast that no one is willing to always find things on the portal, many people stay on a site for a long time, as long as we in his limited time to retain the content he needs to be OK, then we will be from the site when the construction is as concise as possible, I particularly appreciate the style of European and American websites. From HTML to CSS to the program code to be as concise as possible, but the content to enrich, do not make too fancy, at the same time some must not let the search engine identification of the use of technology, such as Flash, JS and the use of IFRAME. At the same time the content is very important, only the content is done, to retain customers, will be more vitality. In the construction stage can also slowly enrich the content of the site, so that the rich content will inevitably bring most of the long tail word flow.
Second, the site's internal structure optimization
Internal organization is to determine the amount of important factors, the first to do the internal structure of the three important tags to do the writing, which I think too many articles have been written, I will not repeat. Second, for the keyword density of the control and there is no special requirements, many people say in the 8% or so, and no one to try, I do 30% are all right, so, not all letter, also can not believe, the key to their own practice. Third, some of the properties of the settings, such as the image of the alt tag, H1-H6 tags, and so on, these things are often read, I do not repeat. The structure of the inner link must be better, all the pages of the logo are linked to the main domain, the home page links to all channel pages, all channel home page is connected to other channels home page, the channel home page are linked to the site home page, all content pages are linked to the site home page, are linked to their own first-level channel homepage, Content pages can also be connected to other content pages of the same channel. These are the most basic operating ideas.
In addition to these basic optimizations, the frequency and amount of updates to the site's content are guaranteed, in the SEO industry, many people say that the content of the king, the site only has the actual content to the search engines and users more crawl and choice, in fact, the key content there is a certain value and relevance, you are to do wedding dress, Your content is certainly not good for food. The original content is the search engine favorite, but also users love to see, a copy of all the site by copying and pasting how many users will go to see, in other places can see things, why to you here to see it? Only the content of the difference, uniqueness, so that search engines and users have no other choice, that is not better?
The selection and release strategy of the outside chain publishing place
All the prophase work is done, you can start to submit the site to the search engine, the main submitted to Baidu, Google, the purpose is to allow search engines as soon as the site, and we also have to regularly update the daily quantitative articles, regular quantitative hair outside the chain, master this degree, Basically some of the less difficult words can get a good rank in three months. Outside the chain of strategy, I suggest that mainly do these, first is the exchange of links, since the Baidu 5.20 incident, I think the weight of the later than the larger or friendship links, now seems to be very important to optimize, a strong link with a lot of anchor text will give the site weights and rankings to promote a good result.
Of course, links that are not plain anchor text are also useful, at least can enhance the weight of the site domain name, only a little weight of the promotion, we have to work hard to do, for the new station, it is difficult to get links, only to send some pure Web site links, which is a very good way to attract spiders, Can let spiders crawl your article content, I am generally sent to the relevant industry stations and blog forums, such as Sina, NetEase, Sohu, Tianya, and so on, the most important strategy is to A5 every day to cast a manuscript, A5 weight is very high, can give the site to bring benefits.
I often use the collection folder to do outside the chain is very good, my dozens of favorites are very high weight, general I like the collection of music and good net angle, these two weights high, included fast, new station upgrade rankings and weights are very good choice. Other ways, such as Baidu products such as bar, encyclopedia, questions and answers, experience can be done outside the chain, these are commonplace topic, we can personally operate.
In my opinion, do a good job SEO is to crawl the details, have the patience to carry on, will certainly get the effect you want, a lot of work is repeated labor, itself is coolie live. However, as long as you master the method, it will be very simple, and you can do well. Although I now do not have much high SEO technology, but the general word can do the ranking is good, the basic Baidu three, now the Shenzhen Wedding Custom-made website ww.smhunsha.com is in accordance with my strategy step-by-step in doing, I think, in accordance with my own overall planning, as well as good executive power, I will be able to do well.