A graphic shop network promotion planning outline

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"Project Background" a large graphic shop in a region, has more than 100 employees, 4-5 branches, has its own website.

"Current Promotion"

1, the website pr=1, the entrance is the obsolete flash;

2, online QQ customer service;

3. online order function;

4, the promotion means to establish the blog space, the main advertisement.

"Customer Analysis"

1. Design Institute and designing company

2, school graduation design students, responsible for the project teachers

3. Real Estate development Agent Enterprise

4, planning advertising companies ...

"Analysis Diagnostics"

1, the enterprise has a strong network to promote the demand

2, the company's current means of promotion naïve, lack of professional staff

"Promotion Programme"

1, to the ultimate goal of Word-of-mouth, building the core competitiveness of enterprises.

2, to meet the needs of the 80 and 90, the development of new network products. such as strengthening the order system, payment means and so on. ---these are the core competitiveness of enterprises.

3, optimize the corporate web site, remove outdated flash, to carry out the appropriate SEO. Contention for regional keyword resources.

4, through the CRM principle, the analysis target customer concentrates the website, carries on the blog, The Forum Professional promotion, one changes the small advertisement the Bad habit, carries on the soft article, the store link, the on-line Customer service promotion. To spread the word of mouth.

5, the creation and use of event hype, virus-type promotion.

6, to obtain the above phased promotion on the basis of precision-type relationship marketing, for the real estate industry, such as large orders.

7 ...

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