A grassroots entrepreneur's failure to reflect on why the three-year operation of the site only 500 IP per day?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Wen | Chow (founder of Happy Daydreaming)

Instinctive Entrepreneurship

The creation of happy daydreaming, out of cavity blood and instincts began to dry. Seemingly simple collaborative functions, in fact, the requirements of the extreme high-end users, not only need users to get out of the existing framework of educational thinking, but also need to learn and the ability to absorb more than strong, only in this way, to truly understand the usefulness of happy daydreaming, and only then will be willing to pay to create, Creation is never an easy thing. So, the user of the daydream, the basic requirement is the talented person, is not only can study the good student (but is impractical), also is not only does the realist who does the work (lacks the dream). And our mainstream user base is after the 00, this young people are even rarer.

Although the core users are still happy daydreaming does not abandon, but the flow has not been a large degree of growth, for a website, only 500ip of traffic per day is only a failure, as I in the "Zhang Shaogang" on the teacher evaluation, 200IP can be counted as 2.

At the beginning of the time has never seriously thought about positioning problem, take it for granted that I have this demand, I will participate in, will create, others will, not from the human nature, product, market angle of the objective analysis.

Three years of itching.

Happy Daydream Online operation has been three years, the first two years of work every day to do the content, do the promotion, through many detours, but also harvest a lot of joy. However, people are always living in the real world, immediately face to buy a house, married me, money is the biggest problem. So began to face the reality, the girlfriend and parents responsible, and began to work life. Every day after work, only one hours in less than the time to complete the care of all the site, which can only show that happy daydreaming is not optimistic.

Reflection

The reason why the site is not so successful, because the threshold is too high, do not grasp the human nature of the universal things, so the flow can not get up. Did David Karp, the founder of Tumblr, do all the things alone and succeed? Why I can't, I started to think that the reason is that Tumblr technology is better, has a very good user experience, most of the content is now popular dynamic map, the page is also more tidy Pretty.

And I overlooked the importance of the threshold, TUMBLR as a light blog, the use of a very simple, in the operation to reduce the threshold of use, which is in line with "lazy people to promote the world's progress" the first human needs. Second, there is little restriction on the content, which in turn is in line with the need to pursue freedom.

The opposite view happy daydream, also needs the mailbox registration, to newly joins the user examines before the examination passes, does not audit a large number of false user application, does not audit a large amount of rubbish content, the content which violates the law and regulations all resolutely does not pass, lets many quite talented user feel is not free. In this way, users and content quality in the Chinese Internet circle almost abnormal requirements, greatly reducing the user's enthusiasm, the threshold has repeatedly pushed higher. Long-term foundation of foreign Internet products generated by the thinking inertia, led to my site on the unrealistic.

In the sober understanding of the domestic user's human needs, product form, and market conditions, I gradually realized that their original naïve and idealistic.

How to understand the most profound users.

First, is to truly enter the user's circle. Just like when Auto started, everyone didn't have a driver's license, and in order to get to know the users, they started to learn cars, practice cars, and test their driving licences. In the same way, I also need to enter the life of my target users, experience their experience, that is, now foreign popular lifestyle strategy, without these in-depth experience, your products can not be from the real user's perspective.

Second, you are also a user. You encounter in life some of the products you will actively participate in or can not wait to pay, is the role model, even if it is with the field of your product wind horse cattle and not, cross-border learning is a way to create innovation.

Finally, it is to be done that practice is the sole criterion for testing truth, many of our ideas are actually ideal experiments, in a perfect environment to build the imagination of the beautiful model and blueprint, but the reality is countless you can not control and fully think of the details of the composition, even the same products, different time points, different people to do , the results will be very different.

And still on the road to explore the friends, regardless of our final success or not, will be China's internet history can not erase the elegant demeanor.