A hand owes the game raises the ponder: How should the product design?

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Little friends, let's play a game (warning: Minors please play under parental supervision):

① opens his smartphone ② into the setup function, select language Settings ③ change the language of your phone to "Русский" (Russian) or "Español" (Spanish) or to any language that you don't understand ④ do nothing, and try to use the everyday features in 5 minutes. See what's different.

If you do, you will not get used to it, and then maybe you'll want to "let's end this boring game" and try to change the language back ... So the game's bright spot: you probably can't find where to modify the language settings ...

Smart you, must not be so retarded and hands owe game recruit. But if you use this trick to entertain a friend or flirt with a sister, you can almost guarantee that it will work. (No, thank you!) In addition, by the way quietly tell you, in fact, I was my colleagues yesterday to set the language into a "أربيك", well, you will be able to understand my mood at that time ...

After several minutes of hard work, I finally managed to change the phone back to its original state. In the process, I have more than once cursed the designers of the IPhone interface: Why can't I just guide me to the language Setup interface with an easy to understand icon?

Yes, why, I wonder if you have any good ideas. After 10 minutes of thinking, I found myself without a clue, and while others came out, it seemed that it was not just a question of product design.

Picture or text?

In the game above, I did not find the location to set the language of the mobile phone, there are two reasons: ① I do not understand the magic of Arabic; ②iphone did not provide an intuitive icon so that I could simply find the language Settings area. To extend these two questions, you will find that in the interface interaction process, the bearer product and user dialogue responsibilities, nothing more than two parts: pictures and text.

As the interaction design begins to focus on today, there are more ways to explain what designs are more acceptable to people. Some simple research conclusions can be introduced into product design, for example: The picture is more intuitive, the text more abstract, in the case of the coexistence of graphics and text, people are more likely to notice the content of the picture, corresponding to the content of the text must be ignored; for complex and abstract concepts, it is difficult to relate it directly to the picture ...

Such conclusions, it is easy to explain why 58 of the city with fewer icons (for example, "Rent" with what icon more intuitive?), but the browser can only use the icon (forward, backward, refresh ...) To show several functions that have become common sense. Further, we can explain that it's easier to attract attention to He Weibo with pictures, and Twitter insists the reason for not showing pictures directly is to avoid the effects of images.

In a deep step, the brain area that controls the image recognition is different from the brain region that controls the word recognition, which makes it possible to think about what part of the brain the product needs to use when considering pictures or text. To give a concrete example: a few meters of comics, design books will be equipped with a large number of pictures, can inspire people to read after the "small fresh feeling of life", or creative thinking, and philosophy, logic books, the general does not match the picture, the expression of words fully stimulate the abstract logical thinking.

General or Custom?

If you have played a previous game and were surprised to find that there are not as many languages as I mentioned in your phone, congratulations, your mobile phone is a more customized version of the Chinese people, shielding the possibility of being fooled.

In the ever-flattened world, we are surrounded by products from other corners of the world, some of which are not very different around the world (such as IMAX movies), while others are deeply localized, catering to the tastes of people in different regions (such as McDonald's). Different types of products have many successful cases, only in terms of electronic products, the IPhone is almost universal, but LG for different countries in depth customization, they have achieved great success. So, in the end is to do universal products, or customization of it?

From the perspective of generic products, unified standard products can produce a greater brand effect, and from the scale of the economy to reduce costs, and from the point of view of customized products, it will be found that the target customer groups to adjust, will make the demand to meet, marketing promotion and other actions are more effective.

In fact, GM or customization, the problem has gone beyond the product itself, should be placed in the overall marketing perspective of the enterprise, the current popular "globalization thinking, localization action" may be an acceptable answer.

Does the product have an end point?

Whether it is the choice of pictures, words, or general, customized decisions, the answer is nothing more than "specific issues, concrete analysis." Well, it seems like I've said so much before, it's useless nonsense. In order to induce more meaningful thinking, let us further deepen the two issues above, and then deduce the question is that the development of the product has no end, or a product will be like the game big Boss that there is a "final form"?

If I had to answer that, I would say firmly, no. Like seven dragon beads in the characters, fighting will always improve, but always have the ability to match the appearance of the opponent, if the day Wukong decided not to upgrade their own strength, then only one possibility-the story ended.

Although it has been argued that the iphone has grown to an excellent level before the death of Steve Jobs, the iphone 4 has peaked in product design, only by making a few changes in the long or flat format. The fact is that the longer IPhone 5 is still a new sales record, and the more flat IOS 7 is becoming a habit ... Has the product design come to an end? Of course not, take the boring game of this article for example, even if very few people will be bored to modify the system language, but Murphy's theorem can deduce that as long as this possibility exists, the user experience will inevitably fall to some extent.

When people are not accustomed to using the icon to understand the function, the text appears very necessary, and when people get used to "house = Home", "Left arrow = back", "forks = Off", the product can evolve more succinctly (see how many products on your phone are such evolutionary routes); When the generic version is not localized, Or if the customized version of the product is not low cost, the two will also change mutually ... No standard is omnipotent, except change, nothing is unchanged.

Only evolving organisms can adapt to changes in the environment, and only evolving products can adapt to market rotation. Perhaps, we can quote that catchy slogan to end this article: No best, only better!