A hand tour developer to explore the experience of channel transport

Wenho (Welcome to add and wind note micro-signal: fengnote) Recently I had a conversation with CEO Swian of the happy trip. He entered the circle of hands in 06 and was the chief mastermind in the eye, 08 came out of the entrepreneurial hardship for several years, do two of the hand tour is not successful, but this year's release of the Hand Tour "Celestial youngster" is a boil: the mainland operation four months running water in 3 million or 4 million, is also doing in Taiwan, Korea market, also will push the iOS version, Hope that the water over the year million. This is a period of upward hand tour, may also be the second wave of Hand tour star. Of course, this is not what I would like to say, "The celestial youngster" how to work with the channel is the subject of this article. Swian said that they, in addition to their own direct and some of the first-line channels to do intermodal, two or three lines of intermodal transport cooperation are entrusted to the exclusive agents of the new United States interoperability in doing. This is an interesting, not so typical sample, there are a lot of lessons learned, I organized, and your anxiety channel to collaborate with the game developers discussion. One or one line channels and two or three line channels how to cooperate with our own years of relationship, through a number of front-line channels, made a relatively good operating data. Then, like the new United States and exchange such agents, help us through the second line of three-line channels. In fact, some of the two or three-line channels in the see a front-line channel has been pushing your game, it tried, but also feel that the data is good, will spend a greater effort to push. And sometimes two or three lines of the outbreak of channels, the intensity of the flower will be greater than the first line channel, after all, the first line channels have countless good games, two or three channels relatively more lack of good game. So, a game in the first-line channel just began to promote, similar to the "celestial youngster" strategy, made a relatively good sample, and then rely on two or three lines of deep excavation, deep cooperation. We and the new United States after cooperation, opened a number of zones, each zone is a single with this channel cooperation, open a set of independent server, this channel will invest a lot of promotional efforts, sometimes the effect will be more than a front-line channel. In this way, we can make more money in the two or three-line channel, in the front-line channel can also play a reputation, because the front-line channel cannot be permanently pushed down. So we found a better coordination point. At present, the "celestial youngster" in the first-line channels and two or three lines of water each accounted for half, and the revenue potential is instead in the two or three-line channel. Second, a number of game transport platform of the player group Difference 360, Tencent Future is the largest two intermodal channels, is to hold a good two thigh. QQ Game platform: Users from QQ, QQ space to accumulate, more rational, quiet some; the overall low-end is not messy, many are small white users, play a little bit of the game less, mobile phone performance is relatively low, care about the flow. This is a group characterized by more obvious and stable characteristics. Therefore, the data in the operation of Tencent is relatively stable, not too much change, do not have too much effort. 360 Game Center: The user is larger than Tencent users, but the composition is very miscellaneous, there are very heavy users, there is no game at all users, the guide came in, not sure whether to use the same strategy to treat. But overall, 360 user quality AlsoYes, upper-middle level, and pay ability is very strong, mobile phone performance is generally stronger than Tencent. For example, "The Sword of the King", "Time Hunter" in 360 pushed very fiercely. When the music Game Center: less people, but good quality, suitable for some game testing. Millet Game Center: suitable for intensive cultivation, so little fans, so that every user will produce, they only agent S-class products. Only understand the channel, combined transport game can come out effect, both sides do not match, also useless! ———————————————————————— and wind Notes: In a short period of time, will only focus on mobile Internet traffic distribution channels, more materials, more crowded dry goods, micro-signal: Fengnote. Also available in Sohu News client subscriptions and wind notes. In addition, the recommended focus on eight, the Internet companies concerned about science and technology gossip, by me and eight sister (Linfonglei) operation, micro-signal: Hlkaiba.