A History of the Three Kingdoms how much marketing from Zhuge Liang to the five methods of marketing new products

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A History of the Three Kingdoms, how many marketing. Wei The Three Kingdoms of a history, from the perspective of modern market competition, which contains many worthwhile to explore the marketing wisdom and methods.

This article tries from the bridge section of Zhuge Liang's mountain, the insight Zhuge Liang from a obscure cock silk shakes the body to become Liu's group CEO promotion technique, hopes to the enterprise new product marketing can have the benefit.

Zhuge Liang became famous in long, not only successful candidates Liu's group CEO position, also let its personal brand reputation Yune, and has been circulated so far, has been talked about. Zhuge Liang became one of the most influential market-star products in the Three Kingdoms period. However, before that time Zhuge Liang is just a new product to market, to make a diagnosis can be found, he has no high education, neither master nor Ph. D., no overseas study experience, the real one; three no practical work experience. As a "three-no" personnel, Zhuge Liang's competitive disadvantage is obvious. However, Zhuge Liang is in the "three without" resource allocation, through a series of marketing operations, successfully make their new product soar. Beijing Landscape Jiahe advertising chief planning Sun summed up Zhuge Liang's new product marketing five methods:

One, the resources union, borrows the ship to go to sea

There is a beautiful story behind every successful product and brand. such as LV behind the French royal story, let LV exudes noble color. As a new product of Zhuge Liang, the first step is for their own gold, looking for a big platform for their endorsement.

At that time Zhuge Liang was a full single handsome man, in the stress of first family after the founding of the big Environment, Zhuge Liang before the mountain must first solve the marital problem. At that time there is a name Huang Henan celebrities, home has an ugly woman, called Huang, the word Yue Ying, is worried marry not go out, Huang to find Zhuge Liang said, I want to marry your daughter, she looks bad, strong body, yellow hair, black skin. But it's very virtuous, and marrying her will help your career. Zhuge Liang thought, Huang is a famous person, daughter and help my career, so promised. Zhuge Liang married Huangyueying and took his first step toward a genteel society. After father-in-law Huang recommended, Zhuge Liang succeeded in catching Mr. Shui, the boss of the largest high-end headhunting company. Thus, Zhuge Liang succeeded in standing on a big platform with enough market influence. This makes the new product a birth is different, just like a jade born Jia Baoyu general.

Second, find the target market, with less effort

With the recommendation of the water Mirror headhunting Company, Zhuge Liang's second step is to enter which company. Zhuge Liang after a market analysis, clear the target market, decided to let Mr. Shui himself recommended to Liu Bei. Analysis of Zhuge Liang, to their own conditions, to go to the devil there must be bad, because there are counselors such as clouds, he this "three without" personnel in that must only dry tea poured water, the life of the future is not long, and Sun Quan There is Zhou Yu, if he went, will be narrow-minded Zhou Yu to crowd out. Only Liu Bei there, although the start-up of small companies, but the momentum of rapid development, and Liu Bei is uncle, at least is a state-owned enterprise background. If you go to Liu Bei, you will certainly be the chicken, not the tail of the Devil and Sun Quan. It turns out that aiming at Liu Bei, he has achieved the Wan of Zhuge Liang.

Third, the advertisement adds the consumer testimony, establishes the market anticipation

Established to take refuge in Liu Bei, Zhuge Liang's third step is to establish Liu Bei's expectations of his own, Sun has put forward the "brand expectations" theory, to achieve consumer expectations of the brand, is the highest brand-building realm. Through the brand expectations of the building, to achieve from the promotion of soliciting to consumers of the initiative to pursue. Zhuge used the advertising and consumer testimony to build their own personal brand.

The first is advertising. Where's the fight? Zhuge Liang found farmland farmers, let them all-weather unlimited frequency of broadcast their own advertising language: the sky like a round cover, the land like chess, the world black and white points, to fight for honor and disgrace, honor from Peace, disgrace the mediocrities set. Nanyang has seclusion, Gao Yi lying insufficient. In addition, Zhuge Liang also used celebrity and consumer testimony to prove that his advertising is not false, if let Mr. Shui for his testimony, Mr. Shui two times will Zhuge Liang recommended to Liu Bei, said today in the world, you as long as the Fu Lung, Phoenix Young These two people to get one, the world is yours. So there is Liu Bei's initiative to buy the cottage.

Iv. Event Marketing, mysterious promotion value

Why is Liu Bei cottage? This is actually the marketing means of Zhuge Liang, is its deliberate. Because he knows how to attract consumers as a new product, the more the story, the more difficult to get products, can let consumers flock. Just like the new iphone's limited sales. So, Zhuge Liang played such an event marketing, to a stays, play mysterious, let Liu Bei ran three to see him. However, Zhuge Liang also know play mystery, play limit can not, the so-called folklore, if let Liu Bei gu five gu, estimated Liu Bei will feel that this person is too appearances and sentimental, don't play with him.

V. Find the right demand, exceed customer expectations

The fundamental of all marketing tactics, inseparable from the hard quality of products, and the product characteristics of a good and customer demand binding. This is inseparable from the self and market research and analysis, Zhuge Liang believes that the market competition is fierce, Caocao is the biggest opponent, to hide. Sun Quan is not a small force, you can draw him to play the devil. As for Liu Bei, then take up Jingzhou and then go to the West Sichuan. Zhuge Liang relies on this copy of the business plan for Liu Bei-long, successfully met the needs of Liu Bei, and beyond the expectations of Liu Bei, immediately took the position to become the fourth largest shareholder of Liu Group.

(Text/Sun)