A house does not sweep how to sweep the world station does not optimize where to rank

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether it is a new webmaster or a part of the old webmaster, in the site optimization, there are a lot of people are basically done two points; one is the content of the station update, another on the site's outside the chain construction. So simple optimization, the site can have rankings, it is not who can do webmaster? Below I will analyze what is the site's internal optimization.

The structure optimization of website

We are optimized for search engines, so let's take a look at the Baidu optimization guide above: Baidu official pointed out that the best site structure is: Home-> site List page-> site content page. The structure of such a website is the most suitable for search engine crawling. So when we build the website structure, we should use this as the reference model. We have to manage the page structure of the site well. When the content page of the website is too many, we need to set up the column page. The site's section page and the Site content page's link address name not too long, because the level is deep, the address itself is very long.

Site navigation is also a part of the site structure, search engine inbound crawl, is based on the site's navigation to the site's content page to crawl. Website navigation column content must use text, not enough pictures or Java script jump, because the search engine can only recognize plain text content. If you use a picture to beautify your site's navigation, you must set the ALT attribute on the picture.

Second, the Site map optimization

Now there are a lot of Web site programs have the ability to automatically generate site maps. But also some programs for the security of the site, the data directory files moved outside, so that can not generate site map. The essence of the site map is: A page with all links to the entire site. If the search engine can not find a page, the search engine will come to find the site map. So Sitemap is a great help to search engine optimization. When building a site map, we have to ensure that all links to the site are true and valid. The whole map should be simple and clear, too complex to do without maps. When the content of the website is updated, the map of the website should be updated in time. Ensure the real-time nature of the site map.

Third, the site's internal link optimization

Under normal circumstances, the homepage of the site's weight is the highest, search engines are generally only included in the homepage of the site, the content of the page is rarely included. In this way we need to establish a link within the site, the purpose is to allow search engines in our webmaster more turn to a few laps, increase the internal flow of the site. We can add links to text that has relevance in the content of the site, or links to keywords. From the user point of view, you can reduce the user's bounce rate. Because the relevant links have been improved, so that users are always in our station in the look. Need to pay attention to is the site's inner chain can not be built too much, too much will cause optimization over, so that users are disgusted.

Four, the website dead link

The site's dead link can be said to be the site optimization killer. Dead links will not be able to access the links normally. When the search engine entered the site's dead link, it can not jump out, so the search engine is very hate dead links. Now know the importance of clearing the site dead link. There are many reasons for the death of the site links, such as the site's own system has failed, or webmaster to the site maintenance operations have errors, etc., can cause the death of the site link. The site of the dead link must be down right. We can use the relevant tools to detect the site's dead link, and then delete the dead link can be.

V. Content of the website

Speaking of the site's internal optimization is impossible not to say the content of the site. The content of the website is the core factor of the entire website survival. Search engines will imitate users to browse your site. The main thing is to see what value the content of the site can bring to the user. The content of the website can not just introduce their own products, to be able to give some real things to the user. The content of the website not to cheat click rate. We want to analyze the user's psychology, the user to find the purpose of this keyword. Only from the point of view of the user, the content can be recognized by the user. So that users can find what they need from the site, this is to increase user viscosity.

A new station in the beginning stage, should focus on the optimization of the station. Wait until the station has a certain accumulation, I go to do the promotion of the website. I hope we can bring you some help here. Let's study and progress together.

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