A huge group that started out as a traditional dealership has marched into a second-hand car O2O

Absrtact: In the face of the car electric power business, the traditional distribution way to start a huge group can not sit still. April 19, the huge group announced that the joint Easy Car network, excellent letter to set up a huge smart-letter second-hand cars (hereinafter referred to as a huge us). The company registered

Faced with the wind power of the car, the traditional distribution way to start a huge group can not sit still. April 19, the huge group announced that the joint Easy Car network, excellent letter to set up a huge smart-letter second-hand cars (hereinafter referred to as "large Wisdom Letter"). The company registered capital of 100 million yuan, of which a large group of 60 million yuan, accounting for 60%, easy Car network, credit beat each contribution of 20 million yuan, accounted for 20% respectively.

For a long time, the voice of the primary car market has been in the hands of manufacturers, even if such a large national distributor, but also have to lead manufacturers. And so on, easy car nets, auto and other car sites in the test water car, also difficult to like other industries, such as electricity, rely on the Internet to rob the initiative.

However, the three joint venture is the second-hand market. In this area, manufacturers have a relatively small lead. And in the huge group chairman Pang Qinghua View, the new car sales market, the ceiling has been visible, and the second-hand market is just beginning, "in the United States, the car market mature country, the second-hand car market size is three times times the new market." I firmly believe that the market share of Chinese used cars should also exceed the new car. Then why don't we chase the cake and stick to the factory's position? If large groups only stay in the sale of new cars, cooperation with manufacturers, the future may die a larger face.

Large group bullish on second-hand car profit

In fact, the big deal is no stranger to second-hand car trading. According to Pang Qinghua revealed that early in the early 2000, the huge in the beginning of the ground in Hebei Luan County will start a second-hand car business, but at that time the majority of trucks, fewer cars. But these two years found a problem, the company's 4S shop is about to break through 800 stores, the manufacturers of new car resources have become increasingly difficult to meet.

In Pang Qinghua planning, after the establishment of a huge letter of wisdom, the vast number of more than 1400 4S stores and certified two stores in the sale of new cars at the same time, will also sell used cars. And this is huge compared to other traditional second-hand car dealers with the new rising used car site's biggest advantage. Large steam trade Network development management company general manager Chen handed red to the "Securities daily" reporter calculate a sum, "to each 4S shop completed 2 second-hand car trading every year, contribute 1 million yuan profit calculation, more than 700 4S stores a year can contribute 700 million yuan of profit". The huge group's previous performance forecasts show a 2013 net profit of 200 million to 300 million yuan.

But even if there are more online outlets, the coverage is limited. In addition, for second-hand car auctions, large is also novice. From this, there is a huge and easy car network and excellent letter-pat cooperation. Easy Car Network in November 2010 on the NYSE listed, is China's largest automotive internet company, excellent credit racket is a second-hand car electronic auction service professional suppliers, is the largest second-hand vehicle network auction enterprises.

It is reported that the huge us will use O2O model to build second-hand car trading platform, to provide certification, consignment sales, platform auction and other services. Online platform through the vehicle network in the field of second-hand car resources and service capabilities, as well as the mature auction system, to provide users with real, comprehensive information services for second-hand cars products, the vast offline stores to provide users with second-hand car certification, trading and quality assurance services. "One of the important differences between huge us and scalpers is to solve the problem of quality assurance," Pang Qinghua said.

"Three together, their respective expertise can basically cover the second-hand car industry chain, for the current ' cattle ' prevalence, scattered poor second-hand market will play a certain role in the purge," an analyst who declined to be named, said the securities daily.

Used car trading restricted to policy

Although the big, easy cars and other three parties are optimistic about the second-hand car market, but the macro background is not too supportive. In fact, the vast wisdom letter is not the first used car O2O platform, before this, the market has been a good car, large search cars and many other used cars, but the overall market is still tepid, the important reason is that the second-hand car trading policy lag.

In this respect, easy Vehicle Network CEO Li bin pointed out, "the second-hand car industry development so far, policies and taxes and many other management policies, has lagged far behind the market development, the development of the second-hand industry has become a hindrance." First, the temporary licence policy, the second-hand car dealers, if few temporary licences, can not carry out business. Second, the tax on used cars, in fact, the new car has been paid taxes. Now the enterprise participates in the circulation, also must pay 2% the turnover tax. Therefore, the current annual 800多万辆 used cars trading, only installing is through large-scale distribution, the rest are sold out of cattle, the real damage is the interests of consumers. It is now 2014 years, but still in the 60 's thinking to manage the market. ”

However, Li bin also said: "But we can not wait for any conditions are available to do, we have to play a bit of advance." ”

According to the Securities daily, the cooperation with the easy car, excellent photo-racket is only part of the huge "electric shock", and the Internet of its own is also on the agenda. Large group recently released the revised version of the plan, and the biggest difference is that the new scheme of the project to raise a column, increased the "Building the Internet Integrated Service platform", including e-commerce sites and car networking two major projects. "Now, we are every day with mental illness, innovative enterprise should be what kind of, every day DAO, Pang Qinghua smile, it revealed that the huge and BAIC electric car joint venture has also talked about," all new, I want to try, even if the failure is not afraid. "