A huge new professional market

In the irreversible net buys the tide, Jack Jones, Adidas, ESPRIT, L ' Oreal, Dell and so on a large number of international and domestic famous brands have "net", the traditional brand dealer's network marketing is already the mainstream. And the lack of experience in shop operation is the traditional brand manufacturer's "pain point." Electric business service providers, are forming a large volume of the emerging professional market. Among the best of them, sales in 2011 have reached 1 billion levels.

When you are shopping at Levis, Philips, Nokia and other official flagship stores, it is not the employees of these companies but some of the "butler companies" who provide you with advice and processing orders. These "Butler Company" is the so-called electric business service providers, they can be "electric shock" merchants to provide shop decoration, product photography, marketing, customer service orders, shop day-to-day operations, logistics systems, data analysis and a series of outsourced services.

A recent survey by the country's largest platform for business, the cat, has already reached hundreds of dealers that offer outsourced services to online shops on the cat platform alone. One of the best, such as Shanghai Bao-Zun-Dian service providers in the days of the operation of the cat's online shop up to 64, last year's sales of about 1.5 billion yuan, more than the electric business rookie 1th shop in half the same period of sales. Involved in apparel, home appliances, cosmetics, mother and child, automobiles and other industries.

However, the annual expansion of the Baife business service providers are still unable to meet the huge market demand. The cat survey showed that 86.5% of cat sellers have ideas to outsource some or all of their business, and the more traditional industries and brand industries, the greater the demand for third-party service providers. Day Cat President Zhang Yong said: "This kind of demand in the brand merchant manifests particularly prominent, the brand merchant tends to the professional matter to find the professional person to do." ”

It is reported that there are about 50,000 businesses, 70,000 brands into the cat, according to the proportion of the survey, the idea of outsourcing business cat sellers more than 40,000, in accordance with the current 100 electric business service providers, the average number of customers per home appliance Business service providers should be around 400, the market gap can be seen.

However, the service provider market is in short supply, the big electric business service providers pick the brand to connect the phenomenon is more common, the market pricing power is also biased towards the service provider side. Industry insiders revealed that the current business service provider's profit model for commission, service fees, such as water inverted mode, commission ratio ranging from 10% to 40%. This formed a large number of growing medium and small brands eager to find service providers. (Reporter Li Qiuyi)