A large number of mobile phone companies to withdraw from Huaqiang North, low profit competition pressure

Industry low profit, competitive pressure, the survival of the environment, Shenzhen newspaper reporter Liu Di "From the end of last year, there has been a cottage machine merchants evacuated Huaqiang North, had to wait more than 10 minutes of the elevator, now almost all is straight."　　Yesterday, in an electronics mansion in Huaqiang North, an insider described the slump in the cottage industry in Huaqiang north. According to the ISUPPLI Research report, 2010 China's domestic mobile phone sales have reached about 228 million units, the forecast 2011 Shanzhai Market Size will reach 255 million units, but the growth rate will be affected by many factors and greatly slowed.　　And as consumers gradually change the concept of consumer spending, brand mobile phone prices lower, and the government may involve intellectual property disputes, the suppression of counterfeit electronic products, such an unusually hot industry, the handset is facing the development dilemma. Market since last year, 1/3 of mobile phone manufacturers to evacuate the past few days, reporters visited Huaqiang north of the major electronic stores.　　Although the main stores are still like weaving, dense mobile phone counters are placed in a variety of shanzhai phones, but on some counters, "counter transfer" signs such as conspicuous. In addition to a small counter, in Huaqiang North major electronic buildings, gathered a large number of mobile phone integration company. Some industry insiders according to the number of registered companies in the building, Huaqiang North mobile phone integration company about 3,000. "Since last year, an estimated 1/3 of mobile phone manufacturers have withdrawn from Huaqiang north.　　Shenzhen Mobile Communications Federation Secretary General Tang Rikin told reporters.　　According to the guidelines of the industry, the reporter walked into an electronic building in Huaqiang North yesterday, even walked a few floors, found that many companies in the building are closed door, there is no sign, the corridor appears quiet and deserted. "The elevator, which had to wait 10 minutes, is now almost straight," he said.　　"In the SEG Electronics building, an industry insider told reporters, affected by various factors, mobile phone business more and more difficult to do, since the end of last year, there are companies moving away from Huaqiang North, some of the transformation, some closed, some more directly" run away. The personage tells a reporter, the mobile phone counter of each big handset store, a lot of is in fact handset manufacturer's own direct façade, "the counter transfers" behind revealed this industry trend, "because the national policy is getting tighter, the living environment worsens, the profit compresses to the limit, these shanzhai manufacturers overwhelmed, Simply choose to collapse and then roll up the blanket and leave. "Mobile phone Dealer" situation is not as good as one year "" Now Shanzhai products really bad to do, cell phones are very low profits, the cottage has already ended the ' profiteering ' era.　　"In the interview, in Huaqiang north to do mobile phone business," the boss told reporters that the prospect of shanzhai phones is not optimistic, he may consider to let the company transition. Zhu told reporters, now the mobile phone industry into the "high-risk" era. Shanzhai machine mainly rely on the "volume" to make money, now because of fierce competition, customer demand for products are more and more high, "the previous monthly shipments in 100,000 units, and now it is about 30,000 units, shapeLess than a year. For the withdrawal of a number of mobile phone companies, Zhu boss also confirmed to reporters that the government of the Shanzhai phone is also a large number of shanzhai enterprises face pressure to survive one of the main reasons. Since last year, especially at the end of last year, many mobile phone companies closed. Still others, have already begun to transform, either get the card to become the "regular Army", or change careers to do other. "Last year, only I know, Shenzhen has more than two hundred or three hundred regular mobile phone brands."　　"said Zhu. "Not only that, mobile phone manufacturers must also invest a lot of money to launch new models, once the product backlog, manufacturers will face the risk of failure." "Zhu told reporters, to get the market recognition, the cottage machine must be based on the needs of new innovation." Take his company for example, each month must launch a new model, each model input at least more than 1 million, such a year down, investment at least more than million. "Shanzhai machine is not the original low threshold high profit era, the industry has entered a high investment, high-risk era." "In the back of high investment and high risk, there are always cottage manufacturers in the competition to be eliminated." The 2011 will be the last year of Chinese copycat growth, according to the Market Research institute ISUPPLI's report. The report shows that 2010 China's Shanzhai machine sales growth of 43.6% year-on-year, the total amount of about 228 million units, the 2011 Shanzhai market will reach 255 million units, but this will also be the Shanzhai machine market in the last year showed positive growth. "The production of Shanzhai machines in China will decline from 2012 onwards because of the difficulty of sustaining and falling costs, combined with the policy crackdown."　　"The report analyses.　　The industry's mobile phone will move to industry integration Shenzhen Semiconductor Industry Association industry research Group Leader Pan said, industry profit depletion, the increase of competition pressure, it is inevitable that Shenzhen's mobile phone industry to industry integration. "In fact, Shenzhen's Shanzhai electronics industry has begun to enter the industry integration period."　　"In Pan's view, the integration of the cottage electronics industry, is not like the general traditional enterprises in the merger and reorganization of the model to carry out, because the cottage itself limited size, the system is not very normative, therefore, the integration of cottage industry, more is manifested in the continued existence of enterprises due to poor living conditions, choice or forced to quit the industry. Similarly, mobile phone experts, the Warring States strategy mobile phone analyst Yang Qun also believe that the final result of the cottage industry integration, is small cottage enterprises will gradually lose their living space, and the strength of the cottage enterprises will be more and more strong, the number of enterprises will be more and more small, the scale will become larger "In fact, Shenzhen has already appeared such enterprises, such as Shenzhen Mobile phone enterprise in the last year, export volume of more than 4 million units, ranked among the top ten in the world."　　Yang Qun that the emergence of this type of company is the development trend of Shenzhen mobile phone industry. Shenzhen Mobile Communications Federation Secretary-General Tang Rikin that "cottage" can not be beat, for the innovative ability of the cottage enterprises, the Government should actively guide and support, give them a certain living space and transition time, through policyTo guide its gradual realization of strategic transformation, on the basis of the development of its own technology brand, occupy the commanding heights of domestic related industries, embarked on the healthy development track of independent innovation.