A large-scale portal site search engine optimization scheme

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because the Web site traffic continues to increase, the server has many times limited bandwidth situation, in the timely replacement of the computer room and expansion of the server configuration, the site's revision work is nearing the end, for the new version of the on-line, the optimization of the site list of the draft plan, Because this optimization program also involves some optimization techniques within the company so it is not a manuscript, but most of the content is listed. Tianyi hope to be able to optimize their own experience to provide all of you, but also eager and major web site professional responsible for SEO friends to communicate, so do not endanger the interests of the company under the premise of the need to be familiar with the details of the portal site optimization to provide everyone, hope to be helpful to everyone.

I. Website structure Perfect

Hyperlink optimization:

1. URL optimization:

Optimize the URL of the site to a higher weight URL. (U all use static URLs, do not appear in the URL "?", "=", "%", and "&", "$" and other symbols.) But our page should not have this problem. )

2. Do site Links:

Do a good job in the site links between the various types of pages, this is very important, this is done, you can first in the early revision of the site's internal links, for important keywords page to establish a number of reverse links. (Backlinks are between Web pages and Web pages, not between websites and sites.) Therefore, the links between the internal pages of the site, but also reciprocal links, the ranking is very useful. )

3.URL directory to simplify:

Search engines typically only have the patience to crawl files from two to three levels of subdirectories, up to no more than 4 layers, unless they are particularly high quality pages.

Catalogs like this can't be extended down.

Navigation structure Optimization:

The principle of optimization of navigation structure is not only to be friendly to users, but also must satisfy the search engine's crawl barrier-free, such as: apparel investment, clothing to join, clothing brands, ... all of these are added points for each channel page.

Search engine will be a number of such a station in the link to give full attention to the PR value of the improvement has a great help, this is also the page level of each site is generally higher than other pages of the reason, because each subpage has a link to the home page.

Content structure Optimization

Content optimization is also the most basic content of website structure optimization.

Some suggestions:

1. Updated daily content to the home page display, such as news, apparel investment, clothing, such as joining information.

2. The content that the user concerns should also put to the homepage display (can refer to the backstage each column daily visit statistics).

3. Easy to form the atmosphere of the industry authority to promote the content of the homepage to show, increase the authority of the site, such as highlighting the more authoritative website partners.

Second, control the number of keywords in each page

A page of keywords not more than 3, and then all the content for these core keywords to expand to ensure that the keyword density is reasonable. Search engines also think the page has a clear theme. For the home page, if you do have a large number of keyword needs to be presented, can be scattered in other pages and targeted optimization, so that these pages also have "home" effect. This is why the keywords on the home page and channel pages should be differentiated. For example, we have clothing investment channel also has the exhibition channel, each of the different themes of the single page optimization, rather than the key words are listed on the home page.

Third, the picture optimization (this is we usually do not notice where)

Like the habits of people, search engines visit a page, if more than 20 seconds will give up access, and the time of the Web page open to a large extent depends on the size of the picture on the page. For Web page image optimization, mainly by reducing the image of the pixel, reduce the size of the picture and reduce the resolution to narrow the file. In addition, the large picture cut into a number of small pictures in different table areas for stitching, can also relatively faster download time. In addition, the optimization of the picture and "Add alt attribute Text" and "Picture text description", through the optimization of the picture, you can search engine based on these tips to find our pictures:

1, above or below the picture plus the description text containing the keyword;

2. Add a heading title tag containing the keyword section in the code and add a text description below the picture.

3, under the picture or next to add such as "more so-and-so" link, including keywords.

Overall, the optimization of the picture should be to minimize the large picture and reduce the load time of the picture. The text in the ALT attribute is less important to the search engine than the text in the body content.

Optimization of web code (mainly JavaScript)

Normally, the Web page tries to act as the starting end of the code. However, many of our web pages are based on JavaScript technology, often in the beginning of the page to accumulate a large number of Java code, so that meta and keyword delay can not appear, pushed to the lower part of the page, the search engine is very unfriendly. There are two recommendations:

1. Move the script to the bottom of the page

Most Java code can be moved to the end of the page without affecting the functionality of the site. This allows you to start highlighting keywords and speed up page loading time.

2, the JavaScript script into the. js file.

This way, the. js script can be cached, and accessing the same JavaScript page will increase the speed of the page.

V. Prevent the excessive being judged as cheating

(Edit issues to avoid when publishing information)

To do the optimization must understand the basic cheat means, otherwise will make the hard work for naught:

1, keyword stack:

In order to increase the number of keywords, intentionally in the Web page code, such as meta, title, comment, picture alt and URL address and other places to repeat the same keyword. (must always grasp the keyword density requirements)

2, false keywords (unrelated keywords):

By setting up keywords that are not relevant to your site's content in meta, such as setting up hot keywords in title, you want users to enter the site based on this. The same situation also includes links between the keyword and the actual content of the situation.

3, Invisible text/link:

In order to increase the frequency of the keyword, deliberately put a paragraph in the web page with the same background color, contains a lot of keywords text. Visitors can't see it, but search engines can find it. Similar techniques include the use of extra small text. Invisible links are added to the target Optimization page on other pages based on invisible text.

Six, the new version of the attention after the on-line

1. Retain the original page name/PR value:

Keep the original page, even if the structure and content of the page is changed, search engine spiders can still press "the original way" to find the page. This way allows spiders to quickly re-indexed the original page of the new content, but also protect the original rankings and the PR value of the page. Of course, if some of the pages are unreasonable, not suitable for search engines can be deleted, for those containing the current daily can bring stable flow of keywords page, you can keep it.

2.Sitemaps Update:

Can let search engine better, faster collection of new stations, suggest the establishment of sitemaps, tell search engine My site in the change, traction search spiders to collect new pages.

3. Avoid site content conflicts:

Because it's impossible to get a lot of new content soon after the new revision, so the content of the site or copy the old version of the content, so that the search engine is not friendly, in addition to the new and old web site structure is not the same, search engines may have to spend more time to observe, analyze the current site situation. So we should deal with the links between the new and old stations, the content of the relationship, to avoid excessive content duplication.

4. Timely check the site links to prevent the link to the page because of cheating was punished.

Because the work is busy, there is not much time to do their own SEO since all of the things that have been available to everyone, and no time to write a blog. But I still will squeeze some time out, and strive to share a weekly SEO actual article. (SEOER-----Blade)