Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
first of all, we have to figure out why do the site, his value is there
1, portal site
should be subdivided into two pieces: Integrated portal sites and professional industry portals, which are two extremes. Only there is room for its development. To win more customer base
2, personal website
such a website generally does not have the big development space, he serves the object to be very limited. First he had his own purpose and offered himself a convenience.
3, Hobby-type website
designed the site for your favorite field.
in the current internet age, doing a website has become a simple thing. The hardest is how to make a website to do the vivid, some people like, every day can get more netizens like. To create value
This depends on three departments:
1, Planning Department
Planning website positioning, service target, development direction, profit point. Generally 1.5 to two years without good prospects for development, can not enter the profit, not inhaled more capital injection, will be downhill line, leading to the shutdown.
2, Technical Department
to complete the development of the website according to the plan.
3, Marketing department
is responsible for the promotion of the website, increase the number of visits and Alexa rankings. This is the only standard for testing websites. So this department is the website operation, the feedback information This is also the most crucial department, decides the website life and death.
Note: A good marketing department, in the shortest possible time, the use of the most limited resources to achieve maximum results.
Percentage of departments:
Planning Department accounted for 35% of the technical part accounted for 25% of the market sector accounted for 40%
A website no matter how perfect, if it does not promote it, rely on promotion to improve its access, then, this site can only be said to do to their own look, it exists only limited to individuals, and is not to create value for themselves, can only be the existing value of expenditure. How to promote, how to improve their website traffic, and to attract the attention of customers, so that he from today's new customers into tomorrow's old customers? The formation of a virtuous circle, expanding, human descendants. Combined with the author's own experience, today from the internal factors and external factors two to talk about this problem.
internal factors
first, there must be a content, layout, planning, design are similar to the Web page, these things as the façade of your site, you must pay attention to the homepage of the art design is in place, the overall framework of the structure is reasonable, the page used in the picture with your homepage, the content of matching, That is to say the overall collocation is coordinated and enough humanization.
second, pay attention to the speed of the website. Stacking too much falsh will affect speed, just think, a few minutes to open a page of the site will have several viewers would like to stay a second? Time is money, is the benefits, rather than here innocently waiting for a page, there is this kung fu, people have opened several other sites. Obviously, you've lost a potential client at this point, and of course you've lost a lot of browsing that was already very difficult. So, when you choose Server space, be sure to choose the fastest speed. The best division of telecommunications and Netcom two entry, followed by the Site page optimization problem.
In addition, you want to use the HTML language. That is, the final page generates an HTML page. Using HTML, you can add keywords to your source file that are related to the subject content of your home page, which is also a good way to promote your homepage. When your keyword matches the search terms used by the search engine, your Web site becomes one of the search results. In this way, he does not worry about clicking on my site. Oh, choose a good keyword this item is very important:)
finally to make reasonable use of favorites. There is no doubt that the chances of revisiting the site after being collected by the visitors are far greater than those who recall the visitors by their memories. So, how to make your Web page add to the viewer's favorites is a very worthwhile question to spend your time researching. The website does not only outstanding also can attract people, and then use some Java pop-up window to remind visitors, timely add favorites, I believe this approach to your site to bring some effect.
second, external factors
1. Register Search engine
Presumably this method is all the use of search engine users must master skills, the purpose of registering search engines is to more effectively promote the website. To Sina, Sohu, Google, Yahoo and some other big search engine website to register, just fill out some forms, although it is a small move, but will bring you unexpected effect oh.
has login software, can be one-time in the world more than 100 web sites to log in, the most important two search engines are, Baidu and Google, and both sites are provided free site included, followed by 3721 and a search. The most pessimistic is the search and NetEase. Yahoo is also very important, his search is most conducive to improve the PR value. and other portal site also has his customer groups, generally you do in Baidu bidding rankings, some portals will be included in the site. In particular, Tom, Shanghai hotline, such as your bid ranking is the first place, while the search there will be the same result. If the free login portal site, the general time is very slow, and can not be guaranteed to be included, of course, spend money quickly.
is recommended to use the login cavalry, generally can be one-time in the world more than 100 web sites to complete the login
2. Go out and actively publicize
to the website forum to register a member (preferably the girl user name) to the Web site with the relevant information to make a signature, or text link, or make a picture, send email or walk BBS, put under the speech, not only ruled out the suspicion of hair ads, but also can play the role of publicity, Is it not to kill the birds with one stone?
3. Links
through links to increase the number of visits is also currently a good way to promote the site, whether the text or logo links, as long as the chain is reasonable, will bring a small amount of traffic. The most important thing is that you can improve your site A short time can be included in some search sites, because he can find his site through this site content. To be aware of, must find some of the large number of visits to the site to do, it is best to ask each other in a conspicuous position, but also to find the content of this site or similar links to the site, more conducive to improve the Alexa rankings and PR value. Too many logo links on the home page will slow down the opening speed of your home page, as far as possible, put the logo picture on the local server to reduce the call time.
4. Exchange ads with other websites
This will require skill. When a visitor enters your site, first creates a traffic for you, if he happens to be interested in the ads on your page, he will choose to click, and this click brings you a browse volume. This cycle, of course, will increase your traffic. In addition, the placement of ads can increase the content of the homepage, also can play a role in beautification, it depends on how you use it.
5. For traditional Festivals
a number of traditional major festivals in China, arrange designers to do some holiday animation, and then develop the dissemination of
6. To be good at using existing relationships, to find more network relationships, this kind of friends to introduce friends, it is easier for others to accept. Then we have more exchanges, more and more familiar with the time to establish a cooperative relationship.
7. When the site to a better ranking, go to some well-known navigation station login. Like hao123, 265,
.
8. Selectively do several affiliate ads. 9. Bulk Mail
