A Little Change for "New Nokia."

Liu Jia

This should be a hard-to-see scene from a previous Nokia interview - Deng Yuan 中 of China partner at the Nokia Growth Partner ("NGP") put a Lumia phone, a Samsung NOTE3, and a Equipped with a keyboard iPad in front of him; and Guo around him in front of executive director, stood Apple "local tyrant gold." In the past, Nokia executives only Nokia handsets "standard."

This may be a small change in "New Nokia" after Nokia formally sold its handset business to Microsoft. "A big change for NGP is that many companies used to think that they had to have an application on Nokia because of Nokia's name, Industry investment. "Deng Yuan 鋆 on the" First Financial Daily "reporter said.

"Another change is that without the mobile phone business, we now have more cash flow and profitability to support more development." Deng Yuan 鋆 added.

Nokia, which sells marketplaces to Microsoft after it sold the handset business, targeted one of the emerging "car networks." Not long ago, Nokia launched a $ 100 million car networking fund and commissioned NGP management. The fund's main investment direction is the car networking technology, intelligent automotive technology and Internet localization services companies, covering the United States, China, India, Europe and other places.

In the outside world, this move is more like Nokia is an important step to reshape its own development. Although Nokia's main revenue is still from the Internet business, but it has begun to explore and prepare for new areas.

In fact, the car network is also closely linked with Nokia's own HERE map service. HERE Maps, one of Nokia's major revenue sources, has been the dominant share of the car-mounted map market after the mobile handset business was spun off. Official figures from Nokia show that annual sales of cars using HERE services have reached 10 million units. And Nokia owns a lot of man-machine interface technologies such as sensors, voice and patent reserves, or will find a new market in the car networking.

But Nokia's competitors are also many. This year, IT giants have move on the car network. Apple released CarPlay service; Intel voted Japan a driverless technology development company AMP; Google has and a number of traditional car manufacturers to build a car open alliance; in the Chinese market, BAT Baidu Baidu Big Three began to join the car manufacturers implanted in their own platform System, Tencent started to do hardware Lobo and explore map big data and O2O location services.

"Today's car networking market, the real product shape and service patterns are not fixed, so everyone cut into different angles." Guo Lu said that for now, the car is a very traditional industry, "with the car-related services and applications such as taxi , On behalf of the driver has embraced the Internet quickly, and then go down there are many very heavy links such as 4S shops, OEMs, etc. have now started to actively engage with the Internet, which may generate investment and opportunities.

Deng Yuan 鋆 then told reporters after NGP has seen a lot of car networking projects in the country, "but the market is large enough, the suitability of the team, the valuation is suitable and at this stage is suitable for investment at this time, multiple reasons for the current NGP Still in the inspection phase.

"One depends on market opportunities, whether there is a good development; two depends on whether there is sufficient knowledge accumulated in the relevant sub-sectors; third is to consider and Nokia in the strategy there is no cooperation and possibilities." Deng Yuen told reporters.

For the current "hot" field of wearable devices, Deng Yuanyuan told reporters that not only in China, are in the infancy in foreign countries, claiming that success is not a lot.

"You see, this is not produced anymore." Deng Yuanzhuo pointed to the wrist Nike FuelBand told reporters.