A little experience of improving website user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Very early want to write an article about the user experience, for my lottery sales site, to seize the user experience is too important, because the competition in this industry is too intense. User experience of others ' website I dare not say more about the user experience of the lottery sales website I think I could have a few words. ···

First, let users rest assured

Truly let users rest assured that the first thing to do to buy a color website, lottery is a special consumer goods, it has an uncertain value, a winning lottery ticket value of up to tens of millions of or even billions, and a non-winning lottery ticket is worthless. Many lottery players are willing to pay to buy lottery tickets, is to win, very few lottery is to offer love, if it is really love so this way more good ways to go. Users in the site to buy color, the biggest concern is: What if I won the lottery you do not to do? So buy color site must be the principle of the distribution of bonuses in the first place, so that users understand how they can get the jackpot prize. In addition, the light on their own said not yet, the site's existing user's winning notice is also an important embodiment of the point, if the site out of the 5 million jackpot, in the site to make the first place to publicize the announcement, this is undoubtedly a strong attraction to users, to the viewer two hint: one is this site is a winning place, and the second is this site Shou integrity , the 5 million awards are distributed to lottery players. In fact, it also involves a technical aspect of the online sales lottery, online sales color is actually a paperless real-name lottery, in 178 lottery tickets to buy each and every person is certified by real names, betting data are and the user's official title and ID number binding into the Lottery center database, so that Every lottery ticket can find the actual holder of the lottery, so that the loss of the traditional lottery to prevent the award of the situation, the Lottery center stipulated that a single note bonus to reach a certain amount, it is necessary for me to hold a valid ID card before the lottery center to receive, So in the 178 lottery net to buy lottery tickets there is no user in the jackpot is not the case of bonuses, but such information how to convey to the user, can let the user believe, (this inside I do not want to mention China's Internet integrity problem, too sad) I would like to win the site record, the most persuasive! Even if the site did not have the 5 million level of other awards, then thousands of tens of thousands of of the Small award report is also best not to let go.

Second, let the user convenient

Chinese lottery is concentrated at 30-50 years old, this age group of people have a certain economic strength, have the courage and strength! This part of the lottery many people do not understand the Internet or do not understand the computer, those who buy color website requirements on two words: simple. Ma Yun once said, do not make so many advanced technology, the site you do to find 10 on the street to use, 5 people say will not operate, then your site is a failure. Even if your website function is no more powerful is no good! So the best place to buy color site is simple and easy to operate, at a glance, without the user to do too much groping. In the process of buying color the simpler the better, other additional functions such as analysis tools, these can be used in the user's habit of betting operations, slowly penetrate to them!

There are also high-end users, they have a high demand for betting methods, here the most basic, in the entity betting on the way the site must have, such as betting, of course, the site should have more betting way, 178 lottery network currently supports single type duplex betting, single file import betting, betting, and value betting, Package number betting, chasing number betting and so on function to meet the different needs of lottery players betting needs.

There are some details of the grasp, for example, the betting record after the user betting, this is also the content that the lottery is very concerned about, in the website betting record, the user buys the lottery ticket beside also has a purchase button, this kind of design obtains many lottery's appreciation, because many lottery players accustomed to purchase before the number, It is a common method of lottery betting to call it a chasing or a number.

Iii. Communication with users

E-commerce site and the user's communication is very important, a look at every customer prudential products of the user evaluation and the site's response, I think this is a very good user communication model, not only for the evaluation of the person itself is a response to the problem of the opportunity for other users also have a very good reference, they also carry out the evaluation of goods have incentive activities, See a lot of users of the wonderful evaluation, the first time to see commodity evaluation can be written so good. Some sites only users of the message board, but no site to respond to this, such advice is very failure, and some sites simply do not even leave a message.

The site's problems or vulnerabilities, 10 users see, maybe 5 users will leave a message, 3 users will contact with the online customer service, only one will play customer service phone to reflect the problem, so the user has called to consult the problem, we must treat it as a big problem to see, as soon as possible to resolve. This passive way of communication is also something we need to improve, 178 lottery network is making efforts to improve this passive situation, the site can not always be passive acceptance of the State, should be timely initiative to consult customers, we have selected a number of customers to make regular visits, to solicit suggestions, and users to establish a very trusting relationship, The result is very good results, we found some of us have never been reflected in customer service and call the problem, but also firmly grasp the user, some people who have left the site also returned to the site.

The above points although I from the purchase of color site summed up some of the small experience, but I think for most of the site is a little revelation, you are welcome to communicate with me to explore, improve the user experience of the network gate, is an eternal topic of the Internet. Interested friends can add my QQ1252086336, please enlighten me.

This article originates from 178 lottery net www.178cpw.com, reprint please reserve.