A little experience of local characteristic network chess and card game promotion

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It's been three years since we left the online gaming industry, recall that period of time is still very memorable, then with a few salesman ran across Guangxi, Hubei and Henan province, 17 cities, a lot of experience, exercise a lot, also harvested a lot, although for various reasons that game project we can not stick to it, But then the passion and happiness always make me aftertaste. Let's talk about the background of the game we do is the local characteristics of the network chess game, the specific name is not spoken here, the current market to do a good gold island, we can refer to Tencent's network chess game now has done a lot of local products in the inside, But in 2007 this piece of the market is still a big gap, and belong to the industry, the average online 1000 people can basically maintain the balance, if the average online can reach more than 1W people, the monthly income may be millions of or more million levels, so we are very optimistic about the market.

We had the following advantages in doing this project:

1. The channel resources of Telecom netcom all over the country, which benefit from our boss's long-term cooperation with telecom Netcom.

2. Excellent team, we have the art from Tencent, there are programmers from the network domain, we are very young and passionate.

3. Good government and investor relations, the boss and the relevant government departments are very familiar with, but also know a lot of VC and related industry people.

Under these conditions, our project is progressing well, the telecom operators in the three provinces I negotiate are also very interested because they are also looking for such value-added business cooperation platform, in some places even those telecom operators chasing us running, asking us to speed up the development progress, as soon as possible to promote the online. But our problems gradually exposed, on the one hand, the old game bug constantly, on the one hand, the new game is anxious to develop, to the end, because of a sudden change in the entire project almost completely terminated, and at that time the number of online has exceeded hundreds of, and is increasing rapidly, Even a small prefecture in the north, but only 200 people around the online quantity can also generate a monthly income of more than 2W sales share ... But this misfortune came too violent, we can only helpless to leave.

A few days ago, old song suddenly asked me, if we are today to do this project, how will I do, and how to innovate? I suddenly feel as if it really should be summed up, one of their own days to promote the work of a summary, and see after these years of accumulation can have what kind of new sentiment.

First, we must understand the use of resources. Telecom operators all over the resource is our biggest advantage, but also we successfully launched the promotion of important factors. If there is no such resources, or the same to find ways to open up, because perhaps they also need such a platform, to find the point of mutual benefit is good.

Second, cooperation with various channels in depth. Focus on getting users, continuous innovation, open up different channels of resources, this is my experience in the late development of the market in Jiangsu and Zhejiang, because the local telecom operators have with other competitors to cooperate, we can only return to the second, the Guangdong Hero Post, and then the local portal to establish a cooperative relationship, There are individual cities are the local strength of the institutions and individuals to operate, it does not matter to us, after all, the platform is ours, the user is ours, they only participate in the split.

Third, the network marketing means should be deepened. Including virus marketing/Soft wen/Event marketing tools can be used up, at that time almost did not carry out, more focused on the line to promote, in fact, the promotion of the online effect should be better, because I was in a forum to send a cooperative recruitment paste, left my QQ, I did not expect that in the next three years almost every two or three months have been added to my QQ consulting cooperation matters.

This is Yong's experience in the promotion of chess and card games, unfortunately, the project did not succeed, the heart is always feeling very sorry, finally Yong still want to say, in an entrepreneurial team, the team leader is very important, his personal charm, his resources, his investment, His strategy and even his health are related to the success or failure of the venture, so choosing a startup project is a better choice for the team leader.

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