A little insight into the writing of soft literature

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Hard to promote has become the past-style today, soft Wen became the mainstream way, I long time engaged in soft writing work, have seen some of the soft types and writing skills to talk about some of their own superficial views. According to the promotion of product content is different, soft text is roughly divided into news and story-type, today, focus on the story of soft writing notes. The story-type soft article whether publishes in the forum, or each kind of space, because the readability is strong, is more popular, achieves the propaganda goal also to be relatively strong. But there are some points to pay attention to when writing, or you may not be able to achieve the purpose you want.

First, the readability is too strong, so that readers ignore the propaganda purposes. Story-type soft text concealment strong understandable, this is also a major feature of soft, otherwise it has become a hard to promote, it is not soft. But sometimes, some people in order to pursue this soft word, trying to conceal propaganda purposes, enhance the readability of the story, which is in itself for propaganda purposes, the result may be counterproductive, the story itself is remembered, its propaganda is easy to ignore. Simply cite an example, in order to promote Taobao a dress, we wrote a touching story of love. Marriage seven years of itching, husband almost derailed, the story of the protagonist efforts to change, turn the tide, and finally save the husband's heart, find happiness again. The same story, if the writing angle and the emotion of the rendering is different, the propaganda effect may be very different. Writing a relatively unsuccessful, the story is extremely moving, even tears, the result, the reader only remembers the protagonist's misery and happiness completely ignored one of the clothes. Write more successful, storyline general, the content is general, but all the plot is around this piece of clothing, obviously, readers read the story, even if the content is not clear, the role of this dress will remember very firmly. In a word, the writing of the story-type soft text can not be too obvious to reveal the "Get away", nor can it neglect its main purpose for concealment. So how to grasp this degree is very important and very difficult. This also need everyone in long time exercise and groping can really achieve the goal.

Second: The combination of current affairs, the hottest hot spot. The success or failure of a soft article, the other is its watch, how many people are willing to read this soft article, or interested to read it. This will be soft writers keen observation, always pay attention to the latest hot news can really detonate hot spots, they want to promote things to blend in. To give a simple example, a health care product publicity software can be combined with the current most concerned about the Spring festival, how difficult to go home, how long did not return home, not with the parents reunited, and so on, all this is a good point, but also easy to get everyone's resonance.

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