A little information: aim at the long tail of the need to do interesting portal

A little information Sina technology, a little information, a information for the interest of the app, it can in the fierce competition in the information-type app to Kill a way out? In this regard, the company co-founder Cheng is very confident, he said "little information" and the existing information-type app, "A little information" to do is the interest portal. Cheng, who is the dean of Yahoo Beijing Research Institute, has been responsible for the search and personalization homepage of Yahoo's global market, and has a unique insight into the future and trends of personalization, and he has put forward a new concept-"Interest Portal". In his view, everyone is concerned about the popular content has been the portal, RSS subscribers, social networking sites and other comprehensive coverage, and based on the user's own unique needs, targeted to provide closer, more relevant information market or blank. Aim for long tail demand the internet industry is well known for its long tail theory application in the field of information demand there is a misunderstanding: Most users can be the most popular information completely satisfied, only a few "advanced" users have long tail information needs. Cheng, co-founder of "Little Information", argues that any individual is a combination of commonness and individuality. The information interest of each user is long tail distribution, it is not enough to satisfy the common demand of users. Just like the search engine that only satisfies the hot search keyword is not the market competitive power, the search competition is the long tail queries. In the field of information reading there is no product can be very good to meet the needs of users to central interest, the long tail of interest is still blue sea, is destined to be a big market. From this point of view, Cheng and his team made a "little bit of information" App. "A bit of information" abandoned the traditional portal channel division, but through with the user Weibo account binding or social role of choice, match the topic of interest to users (the current topic database contains more than 50,000 algorithms automatically generated interest topics), so that each user has a different topic list. At the same time, users can also subscribe freely and free to create topics, can be industry, region, but also a topic, a person, a vertical field, a vertical high-quality source, some from the media author. ", in the user with" a little information "in many forms of interaction process, a little information will become more and more users, in the topic discovery and content to push the order to optimize, more in line with the user's interest needs. Goal: To be an interest portal in Cheng view, information acquisition is the eternal need of mankind, the Internet Information organization has been through three generations: portal-Search engine-social network. Portal site is the first generation, according to edit predefined hierarchical categories to organize information manually; Search engine is flat, dynamic portal, each search keyword corresponding portal leaf node, using information retrieval technology to automatically match content. Social networks assume that friends are concerned and you may also be interested in making information flow along social relationships. All three products are designed for interest but not for interest: The portal assumes that editors think you're interested, and search engines express their interests by searching for keywords, and social networks are based on social maps.Like a map of interest. Cheng predicts that the next generation of Internet information will be organized in a way that aggregates information to the user's interest. For example: A user wants to be able to get information about Weiqi, if the conventional method, he may need to search engine go, go hand, wai chess and other keywords; or to Sina Weibo to focus on some Weiqi players and the microblogging of Weiqi enthusiasts, or through the search to find a good go-related site by subscribing to the RSS reader, However, the characteristics of the search engine doomed the user's interest can not be precipitated and accumulated and improved, social networking site information is too fragmented and too much junk information, RSS Subscriptions are too complex and comprehensive. And "A little information" is completely according to the interest of users to aggregate information, and continue to learn to improve the interests of users to push more and more in line with the message of the mind. According to Cheng, the current news information is just "a little information" for the validation of product ideas to find the entry point. When the product concept of the interest portal is validated in the News information field, we will gradually apply it to other vertical subdivision areas. Now many foreign giants have seen this direction. Facebook last year bought the RSS tool provider, Pulp;linkedin, a start-up that bought news-reading apps, PULSE,CNN acquired Personalized magazine reading Zite, Yahoo personalized home page and acquisition Summly to help the company achieve content capture , analysis and processing, combine the company's social network system and content interest to incorporate personalized elements into the existing information flow. Cheng that a bit of information and fresh fruit, zaker, portal news clients and a variety of personalized news reader, and so there is no competitive relationship, the former is just RSS subscription tools, selling point is the style and design; the latter is the mobile and personalized version of the portal, the product is essentially similar to the portal, and " is a new product designed entirely around the user's interest.