A little insight into the optimization of website homepage

Site optimization of the logical structure, generally should be to be clear, so the time is to adopt a tree structure, layers of progressive, but in order to strengthen the homepage is included in the possibility of strengthening the weight of the homepage, each page is best to be able to link back to the homepage, and add navigation bar on the homepage The navigation bar settings also need to be valued, not what kind of content can be added to the navigation bar, navigation bar is usually placed on the homepage, but there are many sites in each of the different channels are placed navigation bar, although this is convenient for users to understand the overall structure of the site, But it may also make some of the less obscure pages of attention. In addition, the navigation bar on the wording of the problem, the navigation bar in the text if possible to correctly describe the content of the text of the page, but also concise and clear, attractive.

Once a friend asked me, link back to the main page of the text is basically "home" does not have a lot of meaning, this feel more puzzled, ask my opinion. Indeed, as the friend said, using the "Home", "house" and so do anchor text link back to the page, did not make full use of anchor text on the role of SEO. Internal link anchor text although not as effective as external links, but after all, the search engine will be counted into the ranking algorithm, because this is the site itself to tell the search engine this site theme.

Especially for some large web sites, tens of thousands of or even hundreds of thousands of internal links and appropriate anchor text on the home page keyword ranking or a small role. To resolve this dilemma, there are several ways to consider.

1 in the site is not the main navigation part of the keyword to do anchor text link to the home page, such as the copyright notice in the site name. Note that you will find that many sites do not affect the top of the case, in other places with the key words to look back to the page.

2 Some people think that the first link in the page HTML code to affect the most, and usually even look back to the first link is the top left corner of the leading navigation, so with "home", "house" and other keywords to do anchor text, is a lot of web layout on the need. In fact, you can also use the page layout and CSS, the main navigation link will be pushed to the back of the page code, the left navigation or bottom navigation and other places of the home page link, raised to the front of the HTML code, but the visual typesetting or the main navigation using the "home page" for anchor text links appear in the upper left corner.

3 If the second method is difficult to achieve, you can also optimize the top left corner of the site logo using the alt text, so that it includes the main homepage keyword.

You should take a look at many sites, navigation bar settings are more than one channel, or a theme to set. I have just said that every page in a website is best able to link to the home page, and this page means to put a link to return to the homepage, then the link placed in what position, with what kind of words to express, are to be considered. A lot of friends will feel that it's not easy, according to the user's application habits, this return to the homepage of the link is best placed in the upper right corner of the position, if you want to use Chinese to write "Back to the home page" to write in English, it is able to go back, but the content of the homepage is often more comprehensive, is a website publicity window, as if it is a person's face, the user may apply back to the home page, just to go through the homepage to other pages, is not concerned about the content of the home page, then, if we apply the homepage of the keyword as a link anchor text, not only can achieve return to the home But also can arouse the user to the homepage the attention, reduces the homepage the user to jump out the degree. In addition, the application of the site logo application of the ALT text to achieve, in the logo alt text contains the first page of the keyword, for the home page keyword ranking will also have a small contribution.